#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAcapulco, #WrestleParis

Seven nations earn Paris 2024 Greco spots at Pan-Am Qualifiers; Julfalakyan falls short

By Gaurav Bhatt

ACAPULCO, Mexico (February 28) -- World champion and 2012 London Olympic silver medalist Arsen JULFALAKYAN's (ARG) quest for his fourth Olympics has fallen short, at least for now.

Julkafalyan, who made the switch from Armenia to Argentina, lost his quarterfinal to Kamal BEY (USA) at the Pan-American Olympic Qualifiers in Acapulco, Mexico only to see Bey lose his semifinal, the Paris Olympics qualification bout, later. 

The opening day of the tournaments saw competitors across six Greco-Roman Olympic weight classes take the mat in a bid to secure a spot for their nations for the upcoming Paris Olympics. The top two wrestlers, or the winners of the semifinals, in each of the 60kg, 67kg, 77kg, 87kg, 97kg and 130kg weight classes earn a ticket for Paris.

The spotlight initially fell on Julfalakyan. Despite his decorated past and a silver at the Henri Deglane Grand Prix last month, the 36-year-old faced a tough challenge, bowing out in a closely contested 4-2 quarterfinal against Bey. He took the lead but failed to keep up with Bey in the second period.

Bey, a favorite coming into the qualifiers, then lost the semifinal to reigning Pan-Am champion Jair CUERO (COL), 6-4, despite finishing the first period with a 4-0 lead. The Colombian kickstarted his comeback with a sweet counter to a shooting Bey before pulling off two two-point moves. The two had previously met in another tight contest last week in the Pan-Am Championships final, where Cuero held criteria.

In the other semifinal, three-time Pan-American champion Yosvanys PENA (CUB) beat Joilson RAMOS (BRA) 11-1. Pena represented Cuba in the 77kg category at the Tokyo Olympics as well.

The 87kg category witnessed an upset as well with Daniel Gregorich (CUB), a three-time Pan-Am champ, losing his semifinal to Spencer WOODS (USA). Gregorich took a 3-0 lead with a takedown and then a par terre. But as he tried a roll, he got stuck under Woods who held him in danger to earn two points.

Woods — who won the Pan-Am Championships gold last year at 82kg before moving up a division — took a 6-3 win after Gregorich was called for a leg foul when Woods was performing a lift in the second period.

Carlos MUNOZ (COL) decisively beat Luis AVENDANO (VEN) 11-1 in the other semifinal to earn a Paris quota. Munoz countered an arm spin from Avendano to score two points and then lifted him for two more. Avendano was called for a leg foul which gave Munoz a 6-0 lead. He then tried to double-arm throw but fell on his own back to get 4 points.

The United States would have expected a Paris ticket at 67kg from Alejandro SANCHO (USA) but the Pan-Am champion lost the semifinal to Nestor ALMANZA (CHI) 6-1. Sancho — who finished third at his first Pan-Am Championships in 2020 and then secured the 67kg quota for the U.S. at the Olympic qualifier the same week that year — couldn't repeat the success.

The 21-year-old Chilean Almanza, who lost to Sancho in the Pan-Am Championships semifinal last week, dramatically avenged that loss. As Sancho tried to throw him from par terre in the second period, Almanza landed on top and sat on Sancho as the referee called the pin.

The other semifinal saw a battle between former Pan-Am champion and Olympians. Andres MONTANO (ECU), the runner-up from last week, narrowly edged out Julian HORTA (COL) 2-1, to secure a berth in the Paris Games at 67kg.

In the 97kg category, Kevin MEJIA (HON) continued his impressive form, securing a 10-0 victory over Carlos ADAMES (DOM). The three-time Pan-Am champion, who struck gold last week, dispatched his opponent with 15 seconds left in the first period. 

Alan VERA (USA), who finished runner-up at the Pan-Am Championships last week, also clinched his Olympic berth with a solid 7-1 win against Luillys PEREZ (VEN).

The heavyweight 130kg class played out as expected, with veteran Yasmani ACOSTA (CHI) and Cohlton SCHULTZ (USA) clinching the Olympic berths. 

In a six-man bracket, the wrestlers were divided into groups of three. Acosta emerged as the top wrestler to set up a semifinal against Eduard SOGHOMONYAN (BRA) while Schultz topped the other group to get Moises PEREZ (VEN) in the semifinal.

Acosta got the first par terre and rolled Shoghomonyan twice to lead 5-0 which he held till the clock expired to earn the Paris quota. The 35-year-old Cuba-born naturalized Chilean previously finished fifth at the Tokyo Olympics.

Schultz, who had two pins in two bouts in the group, beat Perez 2-1 as he scored stepout at the start of the second period to lead 2-0. Perez got the passivity point with a minute 37 seconds left but failed to score any more points.

In the 60kg category, Raiber RODRIGUEZ (VEN) showcased his dominance with a convincing 9-1 victory over Dicther TORO (COL). The 2016 Olympian had won the Pan-Am gold last week. Kevin DE ARMAS (CUB) clinched the second birth with a 10-0 rout of Yerony LIRIA (DOM) in the semifinal. The Cuban also defeated top seed Ildar HAFIZOV (USA), who skipped the Pan-Ams to prepare for the qualifiers.

The qualifiers will continue with six Women's Wrestling weight classes, beginning at 1000 hours local time and Paris qualification semifinals scheduled for 1700 hours local time.

dfg

RESULST

60kg Paris Qualifying Semifinals

SF 1: Jose OROZCO (VEN) df. Hans TORO (COL), 9-1
SF 2: Kevin DE ARMAS (CUB) df. Liria YERONY (DOM), 10-0

67kg Paris Qualifying Semifinals

SF 1: Andres MONTANO (ECU) df. Julian HORTA (COL), 2-1 
SF 2: Almanza NESTOR EVIAN (CHI) df. Alejandro SANCHO (USA), via fall (6-1)

77kg Paris Qualifying Semifinals

SF 1: Flores PENA (CUB) df. Joilson RAMOS (BRA), 11-1
SF 2: Jair CUERO (COL) df. Kamal BEY (USA), 6-4

87kg Paris Qualifying Semifinals

SF 1: Carlos MUNOZ (COL) df. Luis ROJAS (VEN), 11-1
SF 2: Spencer WOODS (USA) df. Daniel GREGORICH (CUB), 6-3

97kg Paris Qualifying Semifinals

SF 1: Alan VERA (USA) df. Jose PEREZ MORA (VEN), 7-1
SF 2: Kevin MEJIA (HON) df. Adames Palmer CARLOS ALBERTO (DOM), 10-0

130kg Paris Qualifying Semifinals

SF 1: Yasmani ACOSTA (CHI) df. Eduard SOGHOMONYAN (BRA), 5-0
SF 2: Cohlton SCHULTZ (USA) df. Moises PEREZ HELLBURG (VEN), 2-1