#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAcapulco

Pan-Am Olympic Qualifiers Preview: Elor gets ready for 68kg

Monday, February 26, 2024 - 12:52 By United World Wrestling Press

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ACAPULCO, Mexico (February 26) -- The first Paris Olympic qualifying event will kick off February 28 in Acapulco, Mexico. The Pan-American Olympic Qualifying tournament is the first of the four continental qualifiers.

The three-day event will see six Greco-Roman Olympic weight classes on February 28, followed by Women's Wrestling on February 29 and Freestyle on March 1.

The qualification rounds will begin at 1000 hours local time while the Paris 2024 Qualification bouts i.e. the semifinals, will begin at 1700 hours local time. The winners of each semifinal will earn a Paris Games ticket for the respective nation. Four wrestlers per weight class will be seeded in each weight class and there will be no gold and bronze medal bouts and repechage bouts.

The Pan-American Championships last week at the same venue gave some insight into how the United States can dominate all three styles. But some of the most intense competitions are expected to take place in Women's Wrestling in Acapulco.

All eyes will be on Amit ELOR (USA) as the 72kg world champion makes the descent to the Olympic weight class of 68kg. Elor is undeniably the favorite to win the weight class and qualify the U.S. Since she is not seeded, Elor will be drawn at random in the bracket.

Former world champion Linda MORAIS (CAN) will also hope to get the quota for Canada at 68kg.

Another world champion from the U.S. is Dominique PARRISH (USA) who is looking to get the spot at 53kg. She won the World Championships in 2022 but fell in the first round in 2023. She is yet to repeat her performance from 2022 and the Pan-Am qualifiers will be a big test for her.

Parrish will be seeded number one at 53kg and can face a stiff challenge from former Pan-Am champion Karla GODINEZ (CAN) who will not have a seed in the bracket.

At 50kg, Jacqueline MOLLOCANA (ECU) and Mariana ROJAS (VEN), the finalists from the Pan-Am champs will be happy to repeat the performance and claim the spot for their countries. But top seed Alisson CARDOZO (COL)  will look to bounce back after a medalless Pan-Ams. 

Top seed Giullia PENALBER (BRA) and Hannah TAYLOR (CAN) have a chance to win the quotas at 57kg if the two can repeat their performances from the Pan-Ams. Penalber was the finalist, while Taylor reached the semifinals before suffering an injury. She will have to quickly recover from the injury she suffered in the semifinal.

Former Pan-Am champ and third seed Luisa VALVERDE (ECU) can also spring a surprise in the qualifiers along with second seed Alma VALENCIA ESCOTO (MEX).

Another top battle can ensue at 62kg as Pan-Am champ Kayla MIRACLE (USA) and Ana GODINEZ (CAN) step up for their countries and qualify for the Paris Games. The two met in the final last week and are the favorites to repeat.

Lias NUNES (BRA) will, however, look to spoil the party for Godinez and earn a spot for Brazil. She is seeded third and can only meet Godinez in the semifinal. 

The 76kg class had three qualifications from the World Championships. This will leave Justina DI STASIO (CAN) and Pan-Am champ Genesis REASCO (ECU) hoping to get a win in the semifinals. The two are seeded number one and two, so they will not meet each other in the bracket.

Nicholas LEE (USA)Pan-Am champ Nicholas LEE (USA) will be the one of the favorites to qualify at 65kg. (Photo: UWW / William Bain)

Freestyle

The U.S. has already qualified for the 74kg, 86kg, 97kg and 125kg in Freestyle and will look to complete the line up in Acapulco with 57kg and 65kg. Zane RICHARDS (USA) at 57kg and Nicholas LEE (USA) at 65kg will be the favorite to win these weight classes.

At 57kg, Pedro MEJIAS RODRIGUEZ (VEN) will be seeded number one while Richards will be number two and can only meet in the final. If the two seeds hold, both will win a quota for their respective countries.

But Roman BRAVO YOUNG (MEX) and Darian CRUZ (PUR) will look to win a quota as well. Bravo has been wrestling in the NCAA in the U.S. for a few years while Cruz has racked up international wins.

For Pan-Am champ Lee, Agustin DESTRIBATS (ARG) would have been the biggest challenge, but since the two are seeded number one and two, both can meet only in the final. That makes two-time world medalist Alejandro VALDES (CUB) another favorite to win the semifinal and qualify. Austin GOMEZ (MEX) will also be keen on winning his semifinal.

In the weight classes with no U.S. wrestlers, veteran Jeandry GARZON (CUB) will look to qualify for his second Olympics at the age of 40 years. He has four World Championships medals but the last came in 2010.

It will be interesting to see who manages to win the semifinals but Cesar BORDEAUX (BRA) and Sonny SANTIAGO (PUR) will back themselves if they reach the last-four.

Cuba will also back former Pan-Am champion Yurieski TORREBLANCA (CUB) to qualify the 86kg spot. But it won't be an east bath for him. Ethan RAMOS (PUR), seed number one Pedro CEBALLOS (VEN) and Anthony VALENCIA (MEX) will also be in the fray to win the spot.

Canada can hope that Nishan Preet RANDHAWA (CAN) at 97kg and Amarveer DHESI (CAN) at 125kg will be the favorites in their respective weight classes. Randhawa will have to be careful as Maxwell LACEY (CRC), Arturo SILOT (CUB) and Cristian SARCO (VEN) are entered as well.

Dhesi won the Pan-Am Games last year and has the experience to go all the way but Ibrain TORRES (CUB), Jonovan SMITH (PUR) and Jose DIAZ (VEN) will be his biggest challengers.

Arsen JUFALAKYAN (ARG)Arsen JUFALAKYAN (ARG) wrestling at the 2015 World Championships. (Photo: UWW / Martin Gabor)

Greco-Roman

The return of 2012 Olympic silver medalist Arsen JULFALAKYAN (ARG) will be the biggest story in Greco-Roman. The 36-year-old became a world champion in 2014 and competed for Armenia at the European Championships in 2020. However, he has now switched to Argentina. He competed at the Henri Deglane Grand Prix in January, winning a silver medal.

As an unseeded wrestler, Julfalakyan will be drawn at random in the bracket. Top seed Yosvanys PENA (CUB) will start as the favorite along with top seed Kamal BEY (USA). Interestingly, both lost in the semifinal of the Pan-Am Championships as Jair CUERO MUNOZ (COL), who will be seeded second, won the gold medal while Joilson RAMOS (BRA) was the silver medalist. Will Julfalakyan manage to navigate this bracket and return to the Olympics?

Cuba will be hoping that Pan-Am champion Daniel GREGORICH (CUB) gets the Paris Games spot at 87kg. He will be the top-seeded wrestler and the favored wrestler to win his semifinal. Luis AVENDANO (VEN), who won silver at the Pan-Ams, will be on the opposite side of the bracket.

Alfonso ARIEL ANDRES (HON) and Carlos MUNOZ (COL), who reached the semifinals at the Pan-Ams, will hope to win it at the qualifiers.

At 130kg, Yasmani ACOSTA (CHI) is undoubtedly the favorite while top seed Cohlton SCHULTZ (USA) will hope Acosta doesn't fall on his side of the bracket. Moises PEREZ (VEN) is the second seed for the Pan-Am qualifiers.

Hondoras has a big chance of winning a Paris Games quota as Pan-Am champ Kevin MEJIA (HON) looks to repeat his performance from the championships. He will be the top seed for the 97kg weight class. 

Pan-Am silver medalist Alan VERA (USA) will be the favorite from the other side of the bracket as he is seeded number two and was the finalist against Mejia last week.

At 60kg, Raiber RODRIGUEZ (VEN) won the Pan-Am Championships and has the chance to qualify for the Paris Games if he can repeat at the qualifiers as the top seed. The U.S. will bank on second seed Ildar HAFIZOV (USA) who skipped the Pan-Ams to prepare for the qualifiers.

Alejandro SANCHO (USA) is another Pan-Am champion who is seeded number one for the quaifiers and will be the favorite. The 67kg weight class has Julian HORTA (COL) as the second seed but he lost to Andres MONTANO (ECU) in the Pan-Am semifinals and will have to avenge that loss if the two meet.