#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAcapulco

Flawless U.S. sweeps Pan-Am Championships

By Gaurav Bhatt

Team USA capped off their Pan-American Championships campaign flawlessly, winning all seven gold medals on offer on Saturday in Acapulco. 

Spencer LEE (57kg), Nick LEE (65kg), Alec PANTELO (70kg), Alex FACUNDO (79kg), Nate JACKSON (92kg), Kyle SNYDER (97kg), and Mason PARRIS (125kg) finished atop the podium as the US contingent completed a sweep of men's Freestyle titles.

Such was the domination that all but two Americans struck gold without giving up a point.

Snyder asserted his supremacy in the 97kg division, winning his sixth straight and seventh overall gold medal. The Rio Olympic gold medallist and three-time world champion opened his run by pinning Luis PEREZ (DOM) — an opponent Snyder had also beaten in the 2017 and 2021 Pan-Am finals. Synder then carried the momentum into an 11-0 technical fall against Matias URIBE (CHI) before the final clash against familiar foe Arturo SILOT (CUB).

In what was the third straight final between the two, Silot took Snyder to the limit. The 22-year-old, who had previously lost technical falls to the American, came out strong, but couldn't maintain his pace as Snyder completed a hard-fought 10-5 win.

Spencer Lee returned to international action after almost eight years and spent a total of 141 seconds on the mat. Lee began his marauding run with a 10-0 shutout against Oscar TIGREROS (COL) before mirroring the result against Davi SILVA (BRA).

In the final against Pedro MEJIAS (VEN), Lee — a three-time age-level World champion — put on a clinic of two-point moves. And while the five-time medallist Mejias managed a two-point counter, the writing was on the wall for the Venezuelan as Lee rolled him to victory.

Nick Lee soared to the top in the 65kg category with a commanding 10-0 victory over Joshua KRAMER (ECU), before posting another 10-0 tech fall win over Jacob Alexander TORRES (CAN). The 25-year-old's final opponent — three-time medallist Agustin DESTRIBATS (ARG) — forfeited the match.

Jackson was named the Outstanding Wrestler and awarded the Golden Boot at the Pan-Am Championships, and his blink-and-you-miss 92kg routs showed why. 

He stormed out of the blocks, opening his campaign with a massive double-leg takedown into a leg lace roll on Tejvir BOAL (CAN), before securing the fall in under two minutes. Another highlight-reel moment came against Erwin VARGAS (MEX), as Jackson jumped over the Mexican's attack and secured a pin. Jackson — who won the gold medal at the Zagreb Open last month — then shut out Cesar UBICO (GUA) and Jose BETANCOURT (PUR); the four victories coming in a total of 275 seconds.

Alec PANTALEO (USA)Alec PANTALEO (USA), blue, won his second Pan-Am title. (Photo: UWW / William Bain)

Pantaleo clinched his second 70kg title after three years with the routs of Victor SOTO (PUR), Erick BARRON (MEX), and Lovera Mauricio MAURICIO (ARG). The 27-year-old received a walkover win from Peiman BIABANI (CAN).

After winning the 74kg gold at the U20 Pan-Am Championships, Facundo returned to Mexico to win his first international gold. The 22-year-old opened his title run with a 10-0 dismantling of 2019 bronze medallist Jasmit PHULKA (CAN), then secured an injury default win against Dylan PALACIO (URU). Facundo sealed his championship status with a 10-0 drubbing of Jose CANO (MEX).

Mason PARRIS (USA)Mason PARRIS (USA) dominated his way to 125kg gold. (Photo: UWW / William Bain)

World medallist Parris secured the 125 kg gold with a 10-0 victory against Richard DESCHATELETS (CAN), followed by back-to-back injury default wins over Jose DIAZ (VEN) and Donovan SMITH (PUR).

With a perfect campaign, Team USA won the men's freestyle team trophy with 250 points. Canada came second at 98 points, followed by Puerto Rico with 89. 

Earlier, Team USA secured both Greco-Roman and women's freestyle team trophies with 183 and 205 points respectively. The Greco-Roman competitors won 2 gold, 4 silver, and 3 bronze to finish ahead of Mexico (125 points), while American women secured 5 gold, 1 silver, and 4 bronze, with Canada second at 140 points. 

This is the seventh consecutive year that the United States swept all three team trophies.

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RESULTS

57kg
GOLD: Spencer LEE (USA) df. Mejias PEDRO JESUS (VEN), 12-2

BRONZE: Guesseppe REA VILLARROEL (ECU) df. Jaime PEREZ CASTELLANOS (GUA), 11-3
BRONZE: Oscar TIGREROS URBANO (COL) df. Davi SILVA GIOVANNETTI (BRA), 13-2

65kg
GOLD: Nicholas LEE (USA) df. Agustin DESTRIBATS (ARG), via inj. def.

BRONZE: Shannon HANNA (BAH) df. Albaro RUDECINDO CAMACHO (DOM), 11-9
BRONZE: Joshua KRAMER (ECU) df. Jacob ALEXANDER TORRES (CAN), 9-6

70kg
GOLD: Alec PANTALEO (USA) df. Peiman BIABANI (CAN), via inj. def.

BRONZE: Lovera MAURICIO (ARG) df. Victor SOTO RIVERA (PUR), 10-0

79kg
GOLD: Alexander FACUNDO (USA)
SILVER: Jasmit PHULKA (CAN)
BRONZE: Jose CANO LOPEZ (MEX)

92kg
GOLD: Nathan JACKSON (USA)
SILVER: Tejvir BOAL (CAN)
BRONZE: Cesar UBICO (GUA)

97kg
GOLD: Kyle SNYDER (USA) df. Arturo SILOT (CUB), 10-5

BRONZE: Cristian SARCO (VEN) df. Ailton BRITO (BRA), 11-0
BRONZE: Luis PEREZ (DOM) df. Matias URIBE (CHI), 10-0

125kg
GOLD: Mason PARRIS (USA) df. Jonovan SMITH (PUR), via inj. def.

BRONZE: Ibrain TORRES ESPINOSA (CUB) df. Avila GINO (HON), via inj. def.
BRONZE: Diaz JOSE DANIEL (VEN) df. Richard DESCHATELETS (CAN), 6-0