#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Akgul adds 11th Euro gold to help Turkiye wins team title

By Vinay Siwach

BUCHAREST, Romania (February 18) -- The final ended like all the previous ones between Taha AKGUL (TUR) and Geno PETRIASHVILI (GEO). Akgul built a lead and Petriashvili tried making a comeback. However, Akgul was strong enough to hold off his Georgian rival and won yet another European title.

Petriashvili came close this year to beating Akgul but fell short. Akgul extended his record of European gold medals to 11 after the 5-4 win in the 125kg weight class. Akgul has won 11 European gold medals in 12 years and is already the most successful Freestyle wrestler in European history.

The record for most European titles is jointly held by Aleksandar KARELIN and Riza KAYAALP (TUR) as both have 12 titles. Akgul's Turkish teammate in Greco-Roman Kayaalp had the opportunity to break that record in Bucharest but suffered a loss in the 130kg final to Sergei SEMENOV (AIN).

There was no such heartbreak for Akgul as he paced his final to perfection against his arch-rival. Petriashvili was warned for open fingers on the face and was penalized for it with one point. Akgul scored a stepout and then got another point for Petriasvili's passivity, leading 3-0.

Akgul remained cautious of Petriashvili's attacks and countered one of them to score a takedown for two points and extended his lead to 5-0. With a minute remaining, Petriashvili did get two takedowns but he could not get the winning point needed as the clock expired.

"I am so happy. I had a final with Geno PETRIASHVILI (GEO) and it is always hard," Akgul said. "This is my 11th European gold which is a record. I prepared well for this tournament. This is like practice because we are preparing for the Paris Olympics."

Before the final, Akgul won his three bouts via superiority and he was so dominant that two of his bouts finished before the break while the semifinal ended before time. Akgul wishes to repeat the performance in coming tournaments, especially the Olympics.

"I will now prepare for the Olympics," he said. "I am 34 years old. Of course, my energy is not like the young wrestlers. I am doing more conditioning and weightlifting. I am a technical wrestler but I am working hard."

The final against Petriashvili was even more significant as the Freestyle team title depended on it. Turkiye had 115 points going into the final while Georgia had 110 points. An Akgul win would clinch the title for Turkiye with 140 points to Georgia's 130 while a win for Petriashvili will hand Georgia the title despite both countries being tied at 135 points as Georgia has more gold medals.

"Our team won the team title in Freestyle after 31 years," Akgul said. "That is also a big success because Freestyle is so difficult and so many teams are coming. I am the captain so I am happy. My last match against Georgia was also important because if I won, Turkiye would win the title, and if Petriashvili won, Georgia would win the team title."

Another big contribution to Turkiye's historic team title win was Feyzullah AKTURK (TUR) defending his 92kg European title. He gold gave Turkiye 25 points which pushed it over Georgia in the race.

In Bucharest, Akturk pulled off two top wins, beating Mariani MAISURADZE (GEO) in the semifinal and Boris MAKOEV (SVK) in the final. Makoev could never find an opening in the whole match which Akturk won 8-0, thus becoming a three-time European champion.

Kurugliev, Salkazanov repeat

Daruen KURGULIEV (GRE) added another European gold medal to his resume after he defeated Myles AMINE (SMR) for a second straight year. Kurguliev scored a stepout and later got another point for Amine's inactivity, giving him a 2-0 lead. Amine kept attacking Kurugliev's legs but could not score a takedown. The referee cautioned Kurugliev for fleeing late in the match which gave Amine a point.

But as Amine made his last attempt to score in the final 15 seconds, Kurugliev grabbed Amine's leg and bent it more than 90 degrees forcing the referee to stop the bout with three seconds on the clock left. Kurugliev got the breather he needed and defended the last three seconds with ease.

Tajmuraz SALKAZANOV (SVK) extended his European title run to four gold medals, winning the 74kg final against Soner DEMIRTAS (TUR).

Salkazanov hit a double-leg 10 seconds into the final and scored two points. He went into a shell for the remaining first period and was put on the clock in the second period. However, he scored a stepout within the activity period to avoid any trouble and lead 3-0.

Demirtas made a desperate attempt to get a takedown in the final seconds but Salkazanov kept his distance and even scored a takedown on the counter to win 5-0.

At 61kg, Abasgadzhi MAGOMEDOV (AIN) won his second European title after beating Zelimkhan ABAKAROV (ALB), his second straight silver medal at the European Championships.

 

Magomedov, a world silver medalist, was the first to get the activity period against his name but he scored a stepout during that to lead 1-0. Abakarov responded with a big throw that Magomedov did well to not land in danger and give up only two points.

The lead exchanged hands when Magomedov scored a takedown. But in one sequence, Abakarov scored two points via exposure while Magomedov was given only one for reversal. However, on challenge, Magomedov got two points to lead 5-4.

Abakarov tried the same exposure lift again but Magomedov defended well before elevating Abakarov and scoring a takedown to win 7-4 and denying Albania its second European champion in two days.

gf 

RESULTS

61kg
Abasgadzhi MAGOMEDOV (AIN) df. Zelimkhan ABAKAROV (ALB), 7-4

BRONZE: Mezhlum MEZHLUMYAN (ARM) df. Niklas STECHELE (GER), 7-5
BRONZE: Nuraddin NOVRUZOV (AZE) df. Georgi VANGELOV (BUL), 7-3

74kg
GOLD: Taimuraz SALKAZANOV (SVK) df. Soner DEMIRTAS (TUR), 5-0

BRONZE: Imam GANISHOV (AIN) df. Murad KURAMAGOMEDOV (HUN), 4-1
BRONZE: Turan BAYRAMOV (AZE) df. Mohammad MOTTAGHINIA (ESP), 4-0

86kg
GOLD: Dauren KURUGLIEV (GRE) df. Myles AMINE (SMR), 2-1

BRONZE: Arsenii DZHIOEV (AZE) df. Arslan BAGAEV (AIN), 6-4
BRONZE: Osman GOCEN (TUR) df. Vasyl MYKHAILOV (UKR), 8-0

92kg
GOLD: Feyzullah AKTURK (TUR) df. Boris MAKOEV (SVK), 8-0

BRONZE: Miriani MAISURADZE (GEO) df. Andrian GROSUL (MDA), 7-0
BRONZE: Magomed KURBANOV (AIN) df. Denys SAHALIUK (UKR), via fall (8-0)

125kg
GOLD: Taha AKGUL (TUR) df. Geno PETRIASHVILI (GEO), 5-4

BRONZE: Giorgi MESHVILDISHVILI (AZE) df. Murazi MCHEDLIDZE (UKR), 10-0
BRONZE: Alen KHUBULOV (BUL) df. Dzianis KHRAMIANKOU (AIN), 3-0