#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

'I was destroyed, couldn't sleep': Ghasempour recalls painful loss to Sadulaev at World Championships

Monday, March 10, 2025 - 10:53 By Vinay Siwach

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TIRANA, Albania (March 10) -- "I've thought about it a lot. Of course, it's in the past and thinking about it won't change anything. But I've thought a lot about why I made a mistake in those four seconds and I could have managed the wrestling differently and finished it very easily."

Kamran GHASEMPOUR (IRI) stares at the empty walls of the interview room as he recalls the heartbreaking and shocking 5-3 loss to Abdulrashid SADULAEV (UWW) in the semifinal of the World Championships last October.

The images of Ghasempour holding his head in hands after the loss went viral on social media. Sadulaev was praised for his champion mindset and his ability to script a remarkable late turnaround. Ghasempour was consoled by his fans, who urged him to not lose heart.

Those comforting words felt hollow at that point and Ghasempour felt 'lost'.

"The reality is that the fighting spirit and the feeling I had on the first day of the competition caused all those feelings to disappear and I was destroyed. I couldn't control myself and I just wanted the competition to end and go back," Ghasmepour says, with his voice breaking as he recollects his thoughts.

For 5 minutes and 55 seconds, Ghasempour controlled the 92kg semifinal against Sadulaev, a two-time Olympic champion known for his must-win attitude. A loss would have reinforced the belief that the Sauldaev aura was fading. A win for Ghasempour, a two-time world champion at 92kg, would make him only the third wrestler to beat Sadulaev.

But with five seconds remaining, Sadulaev snapped the Iranian down, spun behind, then managed to fling him to the mat for a 4-point takedown.

Kamran GHASEMPOUR (IRI)Abdulrashid SADULAEV (UWW), behind, hits the match-winning takedown on Kamran GHASEMPOUR (IRI). (Photo: United World Wrestling / Amirreza Aliasgari)

"It was also very difficult for me to come to terms with the loss," Ghasempour recalls. "After the match, I felt very bad and didn't sleep all night. I was awake from the intensity of thought and pressure, and it was very difficult for me. Due to the pressure I was under, I took four painkillers after the match."

A few hours of sleep was never going to be enough for Ghasempour to return for his bronze-medal bout against David TAYLOR (USA), which he lost 6-2.

Four months have passed since that day in Tirana, a city Ghasempour returned for the Muhamet Malo Ranking Series last week and captured the gold medal. Though not the World Championships and there was no Sadulaev in the field, Ghasempour managed to bring a smile on his face as he stood on the podium.

However, memories flashed back.

"When I was going up to the podium [after winning gold], I thought again that I could have been standing on the Worlds podium a few months ago, not this tournament," he said. "But that's how sports is, and if a professional athlete wants to continue their path, they must know that winning and losing are part of sports."

Kamran GHASEMPOUR (IRI)Kamran GHASEMPOUR (IRI) won the 92kg gold medal at the Muhamet Malo Ranking Series in February. (Photo: United World Wrestling / Kadir Caliskan)

Ghasempour did take comfort from the messages he received. Yet, he is unable to move on from those five seconds of lapse in concentration.

"People gave me a lot of good energy and praised me constantly, which shows the kindness of the people," he says. "But what I wanted didn't happen and the result wasn't as I wanted. It would have been better if it ended with a good result."

As the new Olympic cycle begins, Ghasempour wants to make amends. There will be many pit stops before he can be at his first Olympics and he wants to capture every gold medal that comes his way.

"There are three more World Championships left before the Olympics [in 2028]," he says. "The World Championships are very important to me, and after that, it's the Olympic medal that I want to have in my medal showcase. In the year leading up to the Olympics, I will make the decision and compete in a weight class so that I can participate in the Olympics."