#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Bullen brims with confidence after third European gold

By Vinay Siwach

BUCHAREST, Romania (February 17) -- "Desperation."

Grace BULLEN (NOR) doesn't mince her words when asked about what forced her to switch training base from Norway to Georgia. For the past two years, Bullen has been training in Georgia and former world champion Zurabi IAKOBASHVILI (GEO) has been training her.

"I wanted to be great in wrestling," Bullen said. "I wanted to do good and not quit without knowing that I've done my full potential. And knowing that, it was not hard for me to pack my bag and move to another country."

Since that move, Bullen has changed weight classes, won two World Championships medals and now a European gold medal after four years.

In Bucharest for the European Championships, Bullen claimed her third European Championships gold medal and first since 2020 to continue her impressive return to the mat. Bullen had failed to qualify for the Tokyo Olympics, lost in the first round in the Oslo World Championships and was slowly fading away.

"I needed to be surrounded by people who love what I do as much as I do and see the potential in me as well that I know that I have. Today was the place that you can see that I can do good even though I am not at my 100 [percent]," she said.

Grace BULLEN (NOR)Grace BULLEN (NOR) takes down Luisa NIEMESCH (GER) in the 62kg final. (Photo: UWW / Kadir Caliskan)

On Thursday, Bullen destroyed her opponents with three falls in as many matches. Though there was no fall in the final on Wednesday, she held on to a 5-4 win over Luisa NIEMESCH (GER).

"Luisa is a tough opponent. She wrestled good," she said. "I see how she wrestled in her bracket with good wrestlers.  Everyone knows that I love to attack and love my double legs. So she was very low. It was just for me to be patient with my attacks and just take the easy point instead of doing the risky and big one. Because those can be easy for her to counter and just being on my offense but still not being too passive with my wrestling."

The 62kg final was sort of similar to how Bullen had planned it. She kept her attacks going and even got a stepout. She used her double-leg attacks to score a takedown. It was only towards the end of the match that Neimesch caught her off guard and scored a takedown, exposure and tried a pin. However, it was too little too late.

"All worth it at the end," Bullen said. "It's good to get this type of competition, especially in this important year that we have ahead of us. This is my first competition back after the World Championship last year. So just getting the feeling of being back on the mat and especially in a big competition like this."

Bullen decided to wrestle at the Olympic weight class of 62kg at the World Championships and won a bronze medal which also gave her the Olympic quota for Paris. Now, she has a European title in the same weight class. She now hopes to become an Olympic medalist for Norway in Paris.

"It will be some tough six months," she said. "It's already been tough four years for me just getting to the spot of having a ticket to the Olympics. I'm looking forward to enjoying every moment that I have on the training mat. Then I want to work on the small stuff because I just changed weight class. It's been one year and I've done great things in a new place with new athletes that I haven't wrestled when I'm in this weight class. Just getting the opportunity to feel myself and being the Grace that I know I can be and my coaches have the confidence in me to be. Having that in mind, I think we will do good stuff this year just wrestling-wise."

Vanesa KALADZINSKAYA (AIN)Vanesa KALADZINSKAYA (AIN) denied Jonna MALMGREN (SWE) her third Euro title by winning the 53kg final. (Photo: UWW / Kostadin Andonov)

World silver medalist Vanesa KALADZINSKAYA (AIN) earned her third European title as she won the gold medal at 53kg, denying Jonna MALMGREN (SWE) her third straight European title.

Kaladzinskaya defeated Malmgren 9-6 at the World Championships but was more dominant in Bucharest, beating her 10-2. Malmgren attempted her big throws and caught Kaladzinskaya in an arm spin twice but failed to score any points.

As soon as Kaladzinskaya was put on the activity clock in the first period, she scored a stepout and scored a takedown to lead 3-0 at the break. Malmgren tried hitting an arm spin but Kaladzinskaya blocked it and went behind to get two points. She hit a double-leg takedown to finally score and cut the lead to 5-2.

With 19 seconds left in the bout, Malmgren tried going deep on Kaladzinskaya's leg but she blocked Malmgren middle of the attack and flung Malmgren to her back for four points. While the pin was not secured as the time ran out, Kaladzinskaya won 10-2, securing her third European title.

Iryna KURACHKINA (AIN)Iryna KURACHKINA (AIN) celebrates after beating Evelina NIKOLOVA (BUL) for the 57kg gold medal. (Photo: UWW / Kadir Caliskan)

In a battle of two Tokyo Olympic medalists, Iryna KURACHKINA (AIN) defeated Evelina NIKOLOVA (BUL) 7-2 to claim her third European title as well.

The final was off to a slow start to the final, there was only an activity point awarded to Kurachkina who scored a takedown in the second period. Her powerful snaps would trouble Nikolova as she scored her second takedown, and added a third with an ankle pick to lead 7-0. Kurachkina went a little inactive in the final minute of the final which cost her a stepout and a point for fleeing. But it was not enough to stop her from winning the gold medal at 57kg.

Iryna KOLIADENKO (UKR)Iryna KOLIADENKO (UKR) won her second straight European title and third overall. (Photo: UWW / Kostadin Andonov)

At 65kg, Iryna KOLIADENKO (UKR), who was wrestling a weight class up than last year, also won her third European Championships after she defeated Kateryna ZELENYKH (ROU), a former Ukrainian wrestler in the final.

After a few scrambles in the opening minute, Zelenykh was put on the activity clock and as she tried to a big move on Koliadenko, the Ukrainian blocked the move and scored exposure, getting two points. As the activity period expired, her lead extended to 3-0.

Koliadenko added another takedown to make it 5-0 at the break and a stepout in the second period gave her another point. No more points were scored as Koliadenko won 6-0.

Nesrin BAS (TUR)Nesrin BAS (TUR) stepped up and won the 72kg gold medal for Turkiye. (Photo: UWW / Kostadin Andonov)

Nesrin BAS (TUR) earned her first senior European gold medal, defeating defending champion and home favorite Alexandra ANGHEL (ROU) in a dramatic 72kg final.

Bas blocked Anghel when the Romanian was trying a front roll and then put her back on the mat. The fall was confirmed but Romania challenged as it appeared that the time had expired. A pin can be challenged only for technical reasons such as expiration of time or a foul. The jury confirmed that the fall was called after the time expired. But that delayed the final result as Bas would go on to beat Anghel 5-1.

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RESULTS

53kg
GOLD: Vanesa KALADZINSKAYA (AIN) df. Jonna MALMGREN (SWE), 10-2

BRONZE: Zeynep YETGIL (TUR) df. Sztalvira ORSUS (HUN), 3-1
BRONZE: Maria PREVOLARAKI (GRE) df. Natalia MALYSHEVA (AIN), via fall (6-11)

57kg
GOLD: Iryna KURACHKINA (AIN) df. Evelina NIKOLOVA (BUL), 7-2

BRONZE: Solomiia VYNNYK (UKR) df. Elvira KAMALOGLU (TUR), 10-6
BRONZE: Anhelina LYSAK (POL) df. Mihaela SAMOIL (MDA), via fall

62kg
GOLD: Grace BULLEN (NOR) df. Luisa NIEMESCH (GER), 5-4

BRONZE: Yuliia TKACH (UKR) df. Johanna LINDBORG (SWE), 8-6
BRONZE: Veranika IVANOVA (AIN) df. Birgul SOLTANOVA (AZE), 9-6

65kg
GOLD: Iryna KOLIADENKO (UKR) df. Kateryna ZELENYKH (ROU), 6-0

BRONZE: Elis MANOLOVA (AZE) df. Anne NUERNBERGER (GER), 2-1
BRONZE: Irina RINGACI (MDA) df. Kadriye AKSOY (TUR), 10-4

72kg
GOLD: Nesrin BAS (TUR) df. Alexandra ANGHEL (ROU), 5-1

BRONZE: Yuliana YANEVA (BUL) df. Anastasiya ALPYEYEVA (UKR), via inj. def.
BRONZE: Wiktoria CHOLUJ (POL) df. Viktoryia RADZKOVA (AIN), 6-2