#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

European Championships FS 57kg, 65kg, 70kg, 79kg, 97kg semis set

Friday, February 16, 2024 - 08:13 By United World Wrestling Press

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BUCHAREST, Romania (February 16) -- Freestyle will take over the European Championships on day five with 57kg, 65kg, 70kg, 79kg and 97kg weight classes. Unfortunately, Abdulrashid SADULAEV (AIN) will not be competing. Still, big matches coming up.

WATCH LIVE | LIVE MATCH ORDER | DAY 4 REPORT

Semifinals for the evening session

57kg
Arsen HARUTYUNYAN (ARM) vs. Islam BAZARGANOV (AZE)
Roberti DINGASHVILI (GEO) vs. Muhammet KARAVUS (TUR)

65kg
Gadzhimurad RASHIDOV (AIN) vs. Goderdzi DZEBISASHVILI (GEO)
Islam DUDAEV (ALB) vs. Ali RAHIMZADA (AZE)

70kg
Ramazan RAMAZANOV (BUL) vs. Akaki KEMERTELIDZE (GEO)
Ismail MUSUKAEV (HUN) vs. Arman ANDREASYAN (ARM)

79kg
Akhmed USMANOV (AIN) vs. Avtandil KENTCHADZE (GEO)
Magomedkhabib KADIMAGOMEDOV (AIN) vs. Frank CHAMIZO (ITA)

97kg
Magomedkhan MAGOMEDOV (AZE) vs. Vladislav BAITCAEV (HUN)
Givi MATCHARASHVILI (GEO) vs. Ibrahim CIFTCI (TUR)

14:10: Top match between Vazgen TEVANYAN (ARM) and Gazdhimurad RASHIDOV (AIN). Rashidov was called passive which gave Tevanyan the first point but Rashidov hit a arm-trap and rolled to make it 4-1. The second period saw Tevanyan score a takedown and stepout. Rashidov held a 4-4 criteria lead and despite Tevanyan trying hard to score, Rashidov managed to hold on to the win.

13:55: Frank CHAMIZO (ITA) is into the semifinals of 79kg. He beats Orkhan ABBASOV (AZE) 6-5 in the quarterfinals. Once again, it was Chamizo's defense that made the difference. Abbasov scored a takedown and then a stepout. But Chamizo got a takedown and a point for Abbasov's passivity. Abbasov had Chamizo in all sorts of trouble but the Italian's defense saved him from a takedown. Abbasov was cautioned for fleeing when Chamizo scored a stepout. Azerbaijan challenged the fleeing call but lost. Abbasov did score a takedown but failed to change the winner.

13:45: Iszmail MUSZUKAJEV (HUN) is toying with his opponents. After building a 6-0 lead against Marc DIETSCHE (SUI), he hits a four-point throw to finish the match 10-0. Perhaps the most casual four-pointer you will see

13:40: World champion Akhmed USMANOV (AIN) got the first point for Georgios KOUGIOUMTSIDIS (GRE) passivity and then hit a big four-pointer to lead 5-0. He added a takedown while Kougioumtsidis could not get a reversal and takedown. Usmanov moves into the semifinal with a 7-4 win.

13:30: Magomedkhabib KADIMAGOMEDOV (AIN) hits a huge throw for 5 and then a turn to beat Ramazan SARI (TUR) 10-0 and move into the 79kg semifinal. He will face the winner of Orkhan ABBASOV (AZE) and Frank CHAMIZO (ITA)

13:10: Batyrbek TCAKULOV (SVK) and Givi MATCHARASHVILI (GEO) move into the 97kg quarterfinals. Tcakulov defeated Robert BARAN (POL) while Matcharashvili dominated Lukas KRASAUSKAS (LTU) 13-2

12:55: Arsen HARUTYUNYAN (ARM) takes just two minutes to beat Kamil KERYMOV (UKR) 10-0 at 57kg and advance to this evening's semifinal. Harutyunyan is looking for his fourth European title. 

12:40: Vazgen TEVANYAN (ARM) is a different beast in the second period. He trailed Krzysztof BIENKOWSKI (POL) 2-0 but hit a beautiful four-pointer in the second before adding a takedown. He wins 7-2. Next up for Tevanyan is Rashidov 

12:20: Gadzhimurad RASHIDOV (AIN), returning to the international scene for the first time since the Tokyo Olympics, begins with a solid 6-0 win over Andre CLARKE (GER). His defense still looks very strong.

12:00: Frank CHAMIZO (ITA) has a little more action in his second match as he beats Erik REINBOK (EST) 6-0 at 79kg. In the same weight category, Georgios KOUGIOUMTSIDIS (GRE) holds off Oleksii DOMANYTSKYI (UKR) 7-4 to advance to the quarterfinals.

11:50: Israil KASUMOV (AIN) was a late entry to the European Championships but his journey may have finished early. He drops his first match 4-3 to Kanan HEYBATOV (AZE) at 70kg

11:45: 65kg world champion Iszmail MUSZUKAJEV (HUN) is wrestling at 70kg and he takes his good time to win the first match. Up against Egzon XHONI (KOS), Muszukajev wins 11-0.

11:30: Little upset on Mat C as Erik THIELE (GER) beats Magomedgadji NUROV (MKD) 4-3 at 97kg. He hit an arm throw for four points when trailing 3-0. Batyrbek TCAKULOV (SRB) finishes his bout against Benjamin HONIS (ITA) 10-0 in 2 minutes and 45 seconds.

11:15: On Mat B, Iakub SHIKHDZHAMALOV (ROU) and Pouria TAHERKHANI (GER) wrestle it bout and Shikhdzhamalov wins 4-4 after a late takedown. On Mat C, Magomedkhabib KADIMAGOMEDOV (AIN) has an easy 4-0 over Miroslav KIROV (BUL)

11:00: First big clash of the day! Hetik CABOLOV (SRB) and Frank CHAMIZO (ITA) are coming up on Mat A at 79kg. Chamizo is warned multiple times for passivity. He was put on the activity clock as well. Cabolov led 1-0 at the break. Chamizo put on the clock again in the second period but this time he scored a takedown before the clock expired. He was happy to play out the remaining time and win 2-1

10:30: A blockbuster day is on the cards at the European Championships. The 79kg weight class has multiple world and European medalists competing. 65kg will see Vazgen TEVANYAN (ARM) and Gazdhimurad RASHIDOV (AIN).