#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Semenov denies Kayaalp European gold, history

By Vinay Siwach

BUCHAREST, Romania (February 13) -- Riza KAYAALP (TUR) seemed unstoppable. He got the par terre position, he got the stepout in the second period to reduce the chances of a passivity call against him, the stands were full of his supporters and his family was waiting patiently like everyone else.

Kayaalp was two minutes and 30 seconds away from becoming a 13-time European champion. He was on track. Then Sergei SEMENOV (AIN) wrapped Kayaalp with his arms like a seatbelt and threw the 130kg wrestler for a slam. He held Kayaalp in that position till the referee called it a pin.

In a match where Kayaalp was hoping to go past Aleksandar KARELIN's record of 12 European Championships gold medals, Kayaalp got pinned and fell short. Semenov would get the pin with just over two minutes remaining in the bout.

"I’ve been practicing that throw for a long time, it’s my signature move," Semenov said.

Sergei SEMENOV (AIN)Sergei SEMENOV (AIN) pins Riza KAYAALP (TUR) in the 130kg final. (Photo: UWW / Kadir Caliskan)

Leading 1-0 at the break after his par terre advantage, Kayaalp got a stepout to make it 2-0. Semenov remained calm and began pushing Kayaalp toward the zone with a body lock. Kayaalp maintained his distance from Semenov. As Semenov tried to push Kayaalp more, the latter resisted it and Semenov was smart enough to use Kayaalp's forward momentum to complete the throw.

Kayaalp was on the mat. The Bucharest crowd let out a sigh together. Semenov was not letting Kayaalp move. The referee asked for a pin and the judges confirmed it.

A heartbroken and shocked Kayaalp took his time to stand up but he knew that it was over. He will have to wait to be Europe's most successful wrestler.

Semenov on the other hand rushed to his coach who slammed him in a celebration.

"Everyone knows, that only a few can clinch, but I could do it and I felt that I could make that throw and I’ve done it," Semenov said. "I think we wrestled equally. He pushed me out at the beginning of the second period, but I was calm and I knew I could score points."

Despite his celebrations, Semenov showed to his opponent, walking to him after both were off the mat and sharing a hug.

"I didn’t pay attention to his records. He is a legendary wrestler," he said. "It’s even more enjoyable to win against such wrestlers, there is two times more motivation. It’s possible to say that it’s one of the biggest victories in my career."

Aleksandar KOMAROV (SRB)Aleksandar KOMAROV (SRB) won his first-ever European Championships. (Photo: UWW / Kadir Caliskan)

Turkiye suffered more heartbreak as world champion Ali CENGIZ (TUR) dropped his 87kg final 4-1 against Aleksandar KOMAROV (SRB) who won his first European gold medal.

As soon as the final began, Komarov used an arm drag to pull Cengiz who fled towards the zone. Komarov scored a stepout and was also awarded a point for Cengiz's fleeing. He was awarded the par terre advantage but Cengiz did well to avoid conceding any points. In the second period, Cengiz got the par terre advantage but he appealed to the referee that Komarov was blocking his attack.

The referee called it clean and Turkiye challenged. The jury upheld the decision of the referee, giving one more point to Komarov.

"I am very thrilled, I don't even know what to say, to be honest," Komarov said. "I was ready and I did some good wrestling. I'm very satisfied with everything that happened today."

The 87kg weight class was one of the deepest brackets in Bucharest and Komarov had to go through beating defending champion Istvan TAKACS (HUN), Tokyo Olympic champion Zhan BELENIUK (UKR) and Islam ABBASOV (AZE) in the semifinal. However, Komarov said that he did not think too much about the bracket.

"I didn't look at the draw before the competition day," he said. "When I finally saw the draw, to be honest, I was very surprised in that moment. But, I set my head that I have to suffer and that I have to do what I do and what we practiced at the training."

Bucharest hosted the European Championships in 2019 and Komarov was part of that competition. He finished with a bronze medal which was his first international loss. In January, he was in Zagreb for the Ranking Series and won bronze.

"I went Porec for training camp after Zagreb," he said. "There were 250 athletes  and after a couple of days we went back home to rest and then we went to Zrenjanin for 10 days for training."

In two months, Komarov will be looking to win an Olympic quota for Serbia in Baku, 

"It is my wish and goal to get quota for the Olympic Games," he said. "I'm focused on that right now, it is my goal, and with God's help everything ends up like I wish to be."

Malkhas AMOYAN (ARM)Malkhas AMOYAN (ARM) throws Yunus BASAR (TUR) for four points in the 77kg final. (Photo: UWW / Kostadin Andonov)

Amoyan wins third gold

Malkhas AMOYAN (ARM) won his third consecutive European gold medal and second at 77kg after beating Yunus BASAR (TUR) 7-0 in a very one-sided final.

Basar never got going in the final as Amoyan got the first par terre and scored an out-of-bounds point which he got only after a challenge. Leading 2-0 at the break, there was no change in strategy from Amoyan in the second period and he continued his offense wrestling. Amoyan scored a takedown and then lifted Basr for a four-point throw.

Basar challenged the move but the jury saw no foul in any sequence, giving Amoyan a 7-0 lead and the win.

"Winning third time was particularly challenging because all my opponents were preparing specifically for me. I am thrilled," Amoyan said. "The Turkish wrestler [Basar] is one of the strongest wrestlers in our weight class. I never underestimate him, always prepare to wrestle him 100 percent to show my wrestling, and on the mat, the one who is in the best shape wins at that moment."

Amoyan was a world champion at 72kg but has won two bronze medals since moving to the Olympic weight class of 77kg. 

"I'm doing everything to become a world champion in the 77 kg category. I will prepare properly. It's time to forget this victory and move forward. Time will reveal everything," he said. "I will prepare for the Olympics just like I prepare for other tournaments. I need to be mentally prepared to win gold there, and it's not far away."

At 55kg, Artium DELEANU (MDA) became the second Moldova wrestler to became the European champion in Greco-Roman after he pinned Rashad MAMMADOV (AZE).

Mammadov had a 3-0 lead but Deleanu used a body lock to pin Mammadov down in the 55kg final.

Azerbaijan did win a gold medal as world silver medalist Murad MAMMADOV (AZE) defeated Oleksandr HRUSHYN (UKR), 2-1 in the 63kg final. The gold was Mammadov first-ever gold medal at a world or continental championships.

df

RESULTS

55kg
GOLD: Artium DELEANU (MDA) df. Rashad MAMMADOV (AZE), via fall (5-3)

BRONZE: Denis MIHAI (ROU) df. Nugzari TSURTSUMIA (GEO), via fall (9-0)
BRONZE: Manvel KHACHATRYAN (ARM) df. Stefan GRIGOROV (BUL), 8-0

63kg
GOLD: Murad MAMMADOV (AZE) df. Oleksandr HRUSHYN (UKR), 2-1

BRONZE: Edmond NAZARYAN (BUL) df. Stefan CLEMENT (FRA), 1-1
BRONZE: Anvar ALLAKHIAROV (AIN) df. Aleksandrs JURKJANS (LTA), 9-0

77kg
GOLD: Malkhas AMOYAN (ARM) df. Yunus BASAR (TUR), 7-0

BRONZE: Iuri LOMADZE (GEO) df. Antonio KAMENJASEVIC (CRO), 8-0
BRONZE: Adlet TIULIUBAEV (AIN) df. Alexandrin GUTU (MDA), 13-4

87kg
GOLD: Aleksandar KOMAROV (SRB) df. Ali CENGIZ (TUR), 4-1

BRONZE: Kiryl MASKEVICH (AIN) df. Alex KESSIDIS (SWE), 12-1
BRONZE: Zhan BELENIUK (UKR) df. Islam ABBASOV (AZE), 2-1

130kg
GOLD: Sergei SEMENOV (AIN) df. Riza KAYAALP (TUR), via fall (4-2)

BRONZE: Beka KANDELAKI (AZE) df. Oskar MARVIK (NOR), 2-2
BRONZE: Danila SOTNIKOV (ITA) df. Iakobi KAJAIA (GEO), via fall (9-0)