#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Eltemirov, Pavlov win U23 European golds

By United World Wrestling Press

TIRANA, Albania (March 9) -- Five months ago, Magomed ELTEMIROV (UWW) left Tirana with a medal around his neck, but the one that left a bitter aftertaste: A silver at the U23 World Championship.

That evening, he was defeated in a tense final by Magomed KHANIYEV (AZE). On Sunday, he made amends and although it wasn’t by defeating Khaniyev, Eltemirov walloped another Azerbaijani wrestler, Kanan HEYBATOV (AZE), to win his maiden U23 European Championship gold medal.

Eltemirov looked charged up even before his name was announced. He sprinted to the center and got down to business without wasting a second. After going up by a point following Heybatov’s failed challenge asking for a stepout, Eltemirov built a comfortable three-point cushion going into the break with a razor-sharp leg attack.

He never took his foot off the pedal as within 30 seconds of restart, Eltemirov threw Khaniyev on the mat using an underhook for two more points and seconds later, summoned all his upper-body strength to execute an over-under throw for four after his attempted ankle pick failed.

Heybatov attempted a desperate single-leg attack which Eltemirov blocked and when Heybatov tried a counter lift, Eltermirov scored exposure to finish the match 11-0 with 1:25 remaining on the clock.

Lev PAVLOV (UWW)Lev PAVLOV (UWW) hits a match-winning cradle on Nika ZANGALADZE (GEO) in the 57kg final. (Photo: United World Wrestling / Kostadin Andonov)

The 21-year-old led a procession of wrestlers representing the UWW to the top of the podium and most dominated. Another wrestler to win his first U23 European title was Lev PAVLOV (UWW), a multiple time age-group world medalist.

For close to five minutes and 30 seconds, not much happened in the 57kg freestyle final between Pavlov and Nika ZANGALADZE (GEO). Then, in a frenzied end, everything happened all at once: two stunning takedowns, dogged defending and a desperate bid to snatch a win from the jaws of defeat.

Ultimately, Pavlov won 6-1 to take home the first gold medal of the U23 European Championships in Tirana. The scoreline, however, barely suggests how close the bout was.

Both wrestlers traded passivity points — Zangaladze was penalised first before Pavlov was docked a point in the second period. It stayed 1-1 until the last 30 seconds when the match exploded.

With his super-quick reflexes, Pavlov scored a duck-under to cradle for a takedown and transitioned into arm-trap roll for two more points. That swung the momentum in his favor and then defended strongly to emerge victorious.

Arsen BALAIAN (UWW)Arsen BALAIAN (UWW) survived a last-minute attack from Farid JABBAROV (AZE) to secure the 79kg gold medal. (Photo: United World Wrestling / Kostadin Andonov)

The evening’s fourth final, between Arsen BALAIAN (UWW) and Farid JABBAROV (AZE) at 79kg followed a similar pattern, wherein both wrestlers were cautioned — and penalized a point each — for passivity.

Balaian, who had two bronze medals in the U23 category last year in Europe and Worlds, began the second round a point down. However, he overturned the scoreline and made it 2-1 by winning two passivity points of his own. With only 41 seconds remaining in the match when he went into the lead, Balaian could have opted for a strong defence.

He tried that and was nearly caught out when Jabbarov got hold of his left leg with only 10 seconds left to play. But a steely Balaian refused to give up and instead turned around the position, gained control and exposed Jabbarov to go 4-1 up. Jabbarev challenged the final move but it was ruled against him, handing Balaian the title after two near-misses.

Amal DZHANDUBAEV (UWW)Amal DZHANDUBAEV (UWW) secured the 65kg gold over Abdullah TOPRAK (TUR). (Photo: United World Wrestling / Kadir Caliskan)

At 65kg, Amal DZHANDUBAEV (UWW) had to fight back with all his might to secure the title. At the midway point of the gold medal bout, it looked like Dzhandubaev will comfortably win as he had a 5-0 lead but Abdullah TOPRAK (TUR) used a seatbelt throw for four to make score 5-4.

But Dzhandubaev did not falter even after the throw and kept his attacks, scored a stepout to make it 6-4. Defending that lead for final seconds, Dzhandubaev secured the gold, four years after he was crowned the U17 European champion.

At 97kg, Uladzislau KAZLOU (UWW) edging past Bady SAMDAN (UWW) 2-1 to reign supreme in the 97 kg category. Samdan had a 1-0 lead but Kazlou scored a stepout to lead 1-1 on criteria at the break. In the second period, Samdan was put on the 30-second activity clock in which he failed to score, handing Kazlou the win.

Rakhim MAGAMADOV (FRA)Rakhim MAGAMADOV (FRA) celebrates after beating Arslan BAGAEV (UWW) in the semifinal. (Photo: United World Wrestling / Kostadin Andonov)

Magamadov eyes gold

After two failures to get past him in 2024, Rakhim MAGAMADOV (FRA) managed to beat Arslan BAGAEV (UWW) in the 86kg semifinals on Sunday. He shut Bagaev down for a 6-0 lead. Magamadov had lost to Bagaev in the U23 Euro final and the World Military Championships final in 2024.

He will face U23 world silver medalist Arsenii DZHIOEV (AZE) for the gold medal. The Azerbaijan wrestler had lost to Bagaev in the final of the U23 Worlds last year.

Volodymyr KOCHANOV (UKR) will be hoping to win Ukraine’s first gold medal of the U23 European Championship when he takes on Georgi IVANOV (BUL) in the 125kg final.

Kochanov has two U23 medals but on both occasions — he won European U23 silver in 2023 and U23 Worlds bronze last year — fell short of a top-of-the-podium finish. The final against Ivanov offers him that chance and to avenge his 2023 U23 Euro final loss to the Bulgarian.

Photo

RESULTS

57kg
GOLD: Lev PAVLOV (UWW) df. Nika ZANGALADZE (GEO), 6-1

BRONZE: Bekir KESER (TUR) df. Ion BULGARU (MDA), 18-14
BRONZE: Rahman IMANOV (AZE) df. Vladyslav ABRAMOV (UKR), 8-6

65kg
GOLD: Amal DZHANDUBAEV (UWW) df. Abdullah TOPRAK (TUR), 6-4

BRONZE: Khamzat ARSAMERZOUEV (FRA) df. Hayk ABRAHAMYAN (ARM), 3-2
BRONZE: Murad HAGVERDIYEV (AZE) df. Fiodor CEAVDARI (MDA), 9-6

70kg
GOLD: Magomed ELTEMIROV (UWW) df. Kanan HEYBATOV (AZE), 11-0

BRONZE: Umut ERDOGAN (TUR) df. Pavel GRAUR (MDA), 5-1
BRONZE: Narek POHOSIAN (UKR) df. Muhammad ABDURACHMANOV (BEL), 2-0

79kg
GOLD: Arsen BALAIAN (UWW) df. Farid JABBAROV (AZE), 5-1

BRONZE: Ibrahim YAPRAK (TUR) df. Aykan SEID (BUL), 11-0
BRONZE: Umar MAVLAEV (SUI) df. Giorgi GOGRITCHIANI (GEO), 8-7

97kg
GOLD: Uladzislau KAZLOU (UWW) df. Bady SAMDAN (UWW), 2-1

BRONZE: Resul GUNE (TUR) df. Adam JAKSIK (SVK), via fall
BRONZE: David MCHEDLIDZE (UKR) df. Nikolaos KARAVANOS (GRE), 6-1

Semifinals

61kg
GOLD: Jeyhun ALLAHVERDIYEV (AZE) vs. Levik MIKAYELYAN (ARM)

SF 1: Jeyhun ALLAHVERDIYEV (AZE) df. Besir ALILI (MKD), 5-4
SF 2: Levik MIKAYELYAN (ARM) df. Mykyta ABRAMOV (UKR), 11-1

74kg
GOLD: Aghanazar NOVRUZOV (AZE) vs. Ismail KHANIEV (UWW)

SF 1: Aghanazar NOVRUZOV (AZE) df. Manuel WAGIN (GER), 4-2
SF 2: Ismail KHANIEV (UWW) df. Bohdan OLIINYK (UKR), 10-0

86kg
GOLD: Arsenii DZHIOEV (AZE) vs. Rakhim MAGAMADOV (FRA)

SF 1: Arsenii DZHIOEV (AZE) df. Radomir STOYANOV (BUL), via fall
SF 2: Rakhim MAGAMADOV (FRA) df. Arslan BAGAEV (UWW), 6-0

92kg
GOLD: Knyaz IBOYAN (ARM) vs. Mukhamed KHANIEV (UWW)

SF 1: Knyaz IBOYAN (ARM) df. Denys SAHALIUK (UKR), 10-0
SF 2: Mukhamed KHANIEV (UWW) df. Sadig MUSTAFAZADE (AZE), 12-1

125kg
GOLD: Volodymyr KOCHANOV (UKR) vs. Georgi IVANOV (BUL)

SF 1: Volodymyr KOCHANOV (UKR) df. Khachatur KHACHATRYAN (ARM), 10-0
SF 2: Georgi IVANOV (BUL) df. Efe AL (TUR), via fall (12-1)