#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

European Championships Day 2 GR semis set

Tuesday, February 13, 2024 - 08:10 By United World Wrestling Press

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BUCHAREST, Romania (February 13) -- The European Championships enters its second day with five more Greco-Roman weight classes. Wrestlers in 60kg, 67kg, 72kg, 82kg and 97kg will be on the mat Tuesday and try to make a place in the final.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 REPORT

Here are the semifinals for Tuesday

60kg
SF 1: Victor CIOBANU (MDA) vs. Sadyk LALAEV (AIN)
SF 2: Razvan ARNAUT (ROU) vs. Nihat MAMMADLI (AZE)

67kg
SF 1: Hasrat JAFAROV (AZE) vs. Morten THORESEN (NOR)
SF 2: Murat FIRAT (TUR) vs. Ruslan BICHURIN (AIN)

72kg
SF 1: Selcuk CAN (TUR) vs. Narek OGANIAN (AIN)
SF 2: Parviz NASIBOV (UKR) vs. Ulvi GANIZADE (AZE)

82kg
SF 1: Alperen BERBER (TUR) vs. Aik MNATSAKANIAN (BUL)
SF 2: Islam ALIEV (AIN) vs. Yaroslav FILCHAKOV (UKR)

97kg
SF 1: Magomed MURTAZALIEV (AIN) vs. Arvi SAVOLAINEN (FIN)
SF 2: Artur ALEKSANYAN (ARM) vs. Abubakar KHASLAKHANAU (AIN)

15:15: Victor CIOBANU (MDA) with a 8-0 technical superiority win over Georjig TIBILOV (SRB) and he moves into the 60kg semifinal. He will now take on Sadyk LALAEV (AIN) for a place in the gold-medal bout.

15:00: Parviz NASIBOV (UKR) rolls into the semifinal at 72kg with a 9-0 win over Matias LIPASTI (FIN). On the other side of the bracket, Selcuk CAN (TUR) will be up against Narek OGANIAN (AIN) after both posted comprehensive wins.

14:45: A big semifinal at 97kg as Artur ALEKSANYAN (ARM) faces Abubakar KHASLAKHANAU (AIN). Aleksanyan scored a 7-3 win over Tyrone STERKENBURG (NED) while Khaslakhanau defeated Anton VIEWEG (GER) 9-0 in the quarterfinal.

14:30: Returning silver medalist Kiril MILOV (BUL) will fall to U23 world champion Magomed MURTAZALIEV (AIN) 4-0 as the Individual Neutral Athlete continues to impress in the new weight class.

14:25: Hasrat JAFAROV (AZE) got thrown for a big four Abu AMAEV (AIN) but that didn't trouble him in beating Amaev 15-4 and moving into the semifinals of the 67kg weight class.

14:15: Victor CIOBANU (MDA) is finally on the mat for his first bout, almost four hours since the session started. Viktor PETRYK (UKR) gets the first par terre advantage and he scores the turn to lead 3-0. Petryk then tries an arm-spin which is blocked by Ciobanu and he gets a takedown after a challenge. Another takedown and turn as he races to a 10-3 lead at the break. A quick takedown after the break and Ciobanu wins 12-3 at 60kg. He moves into the quarterfinals

14:00: The first quarterfinals are beginning in 97kg. Arvi SAVOLAINEN (FIN) is up against Mihail KAJAIA (SRB) and he gets a par terre advantage. Savolainen with stepouts on either side of the breaks and a second par terre advantage as well to win 4-0 and enter the semifinal.

13:40: Parviz NASIBOV (UKR) continues his winning run. Up against world bronze medalist Mate NEMES (SRB), who has moved up to 72kg for this tournament, Nasibov scores two stepouts in a 3-1 win over Nemes

13:05: 82kg world champion Rafiq HUSEYNOV (AZE) is up against U20 and U23 world silver medalist Alperen BERBER (TUR). Huseynov put in par terre but no score for him. But Berber with a bodylock for four and a turn which is not scored. Turkiye asked for a challenge but the action was outside the zone. Berber led 5-1 at the break. Hyseynov is cautioned for finger locks and Berber gets two more points to lead 7-1. That's how the match will end. What a big win for the young gun from Turkiye.

12:45: Defending champion Hasrat JAFAROV (AZE) defends from par terre in the first period against Sebastian NAD (SRB) and then scores a takedown, and adds a beautiful throw to win 6-1 in the 67kg bout.

12:30: Artur ALEKSANYAN (ARM) warms up with a 9-1 win over Beytullah KAYISDAG (TUR). The next match in 97kg saw Abubakar KHASLAKHANAU (AIN) with a big throw against Aleksandar STJEPANETIC (SWE) and win 9-0.

12:15: Magomed MURTAZALIEV (AIN) looks in solid form as he takes out world bronze medalist and top seed Artur OMAROV (CZE) 9-0 at 97kg. He got four rolls from par terre to win the bout. Kiril MILOV (BUL) also moves into the next round with an 8-0 win.

12:05: In a repechage bout in 87kg, Zhan BELENUIK (UKR) rolls back the day and holds off Istvan TAKACS (HUN) 1-1 and makes it to the bronze medal bout

11:55: Drama in the 60kg Kerem KAMAL (TUR) vs Georgij TIBILOV (SRB)! Tibilov seemed to have pinned Kamal but Turkiye challenged and on review, there was a stepout. Tibilov led 3-3 on criteria when Kamal tried to push him out. But as Tibilov was evading, he got behind Kamal who was penalized for a singlet foul. Turkiye again challenged but lost which gave Tibilov a 7-3 lead. Kamal, desperate for a four-point throw, jumped over Tibilov who grabbed him and pin. Tibilov suggested that Kamal may have tried to bite him. Both wrestlers were separated by the referee.

11:35: Parviz NASIBOV (UKR) survives a touch opening bout. He got a 3-0 lead at the break and managed to stop Aliaksandr LIAVONCHYK (AIN) from scoring any points in the second period from par terre. Nasibov scored a stepout in the second period to lead 4-1. Towards the end of the bout, Nasibov was cautioned for headbutting, thus giving Liavonchyk two points. But Nasibov held on for a 4-3 win.

11:20: Former U23 European champion Diego CHKHIKVADZE (GEO) is still trying to find the same success at the senior level. He has a bronze medal at the European Championships. He starts his campaign at 67kg with a big 9-0 win over Andrea SETTI (ITA). A five-point throw as well.

10:55: U23 world champion at 87kg Magomed MURTAZALIEV (AIN) decided to move to 97kg and faced Tamas LEVAI (HUN) first up. But no troubles for Murtazaliev at the new weight class. He wins his first bout 6-0 and sets up a 1/8 final against world bronze medalist Artur OMAROV (CZE).

10:30: The first day of the European Championships saw Riza KAYAALP (TUR) reach the final at 130kg whereas Edmond NAZARYAN (BUL) lost his semifinal at 63kg after beating world champion Leri ABULADZE (GEO). Ali CENGIZ (TUR) and Aleksandar KOMAROV (SRB) set up a final at 87kg

10:15: Second day at the European Championships and we are going in with five weight classes. Hasrat JAFAROV (AZE), Ulvi GANIZADE (AZE) and Artur ALEKSANYAN (ARM) are going to defend their titles.