#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Kayaalp reaches European final; Nazaryan, Abuladze stunned

By Vinay Siwach

BUCHAREST, Romania (February 12) -- Riza KAYAALP (TUR) took a step closer to a record 13th European title after reaching the 130kg final on the first day of the European Championships which began in Bucharest Monday.

The defending champion has won the gold medal at the European Championships, tying him with Aleksandar KARELIN and a win Tuesday in the final will make him the most successful wrestler in the continent.

For the gold medal, Kayaalp will take on Sergei SEMENOV (AIN), a bronze medalist from the Tokyo Olympics.

Four other Greco-Roman weight classes were also in action on Monday. Three defending champions failed to advance to the finals of their respective weight classes. Adem UZUN (TUR) dropped his quarterfinal at 55kg, Leri ABULADZE (GEO) lost to Edmond NAZARYAN (BUL) at 63kg while Istvan TAKACS (HUN) lost to Aleksandar KOMAROV (SRB) in the 1/8th final.

The only defending champion to make it to the final apart from Kayaalp was Malkhas AMOYAN (ARM) at 77kg. He defeated Alexandrin GUTU (MDA) 2-1 in the semifinal and will take on Yunus BASAR (TUR) for the gold medal.

Kayaalp was up against Beka KANDELAKI (AZE) in the semifinal and trailed 2-0 at the break. But he began the second period with a stepout before getting the point for par terre. He reached the final with a 2-2 win.

Semenov defeated Iakobi KAJAIA (GEO) 2-1 in the semifinal as he also scored an extra stepout against Kajaia's par terre point.

Malkhas AMOYAN (ARM)Malkhas AMOYAN (ARM) defeated Alexandrin GUTU (MDA) 2-1 in the semifinal. (Photo: UWW / Kadir Caliskan)

In a low-scoring bout, Amoyan scored a crucial pushout in the first period and then put up a strong defense in the second period to win 2-1. He got the first par terre advantage and added a stepout point from that position. Gutu got it in the second period but he was not able to score any points.

The gold-medal bout will see Amoyan take on Yunus BASAR (TUR), a repeat of the semifinal from last year that Amoyan won 6-1. Basar's path to the final included a win over 72kg world champion Ibrahim GHANEM (FRA) in the qualification round. Basar held off Antonio KAMENJASEVIC (CRO) 3-1 in the last-four bout.

Aleksandar KOMAROV (SRB)Aleksandar KOMAROV (SRB) won his quarterfinal against Zhan BELENIUK (UKR) 3-1. (Photo: UWW / Kadir Caliskan)

At 87kg, world champion Ali CENGIZ (TUR) will try to win his first European title as he takes on Aleksandar KOMAROV (SRB) in the final. Cengiz defeated Kiryl MASKEVICH (AIN) in the semifinal 4-1 while Komarov reached the gold medal bout after beating Islam ABBASOV (AZE) 3-1 in the semifinal.

Komarov, who first wrestled at the senior level at the European Championships in 2019 in Bucharest, looks to make his return to the city golden.

"My first time wrestling at a senior-level competition was back in 2019 in Bucharest," Komarov said. "Now I am back after five years and I want to win the gold medal. It’s my dream."

But the Zagreb Open Ranking Series bronze medalist accepted that it was a tough day in the office for him. In the pre-quarterfinals, Komarov defeated defending champion Istvan TAKACS (HUN), and stopped Olympic champion Zhan BELENUIK (UKR) in the quarterfinals before beating Abbasov.

"It’s been a tough day today," he said.

Oleksandr HRUSHYN (UKR)Oleksandr HRUSHYN (UKR) stunned Edmond NAZARYAN (BUL) 9-5 in the 63kg semifinal. (Photo: UWW / Kadir Caliskan)

The biggest upset of the day came in the 63kg semifinal as Oleksandr HRUSHYN (UKR) stunned Nazaryan 9-5 in a comeback victory. Nazaryan managed to take a 5-0 lead after getting the par terre advantage but Hrushyn scored a big four and then got a par terre advantage to lead 5-5 on criteria. Nazaryan tried to get a body lock but failed. Hrushyn countered one of his attempts and scored a takedown and another in the dying moments to win 9-5.

"The semifinal went almost as I planned it," Hrushyn said. "Except for the first par terre, I was expecting a different move. I was planning to do something in a standing position. I am confident that functionally I am well-prepared, better than many other wrestlers here. I was counting on that."

Hrushyn has made it to his first European Championships final but he won a bronze medal in 2022. But he is not contended with silver and hopes to win his first gold on Tuesday.

"This is my first ever European final," he said. "Not a step back, just forward. That’s it. I will prepare the same way. It’s a European Championships, so no easy opponents."

Earlier in the day, Nazaryan faced world champion Abuladze in the quarterfinal and came out with a 3-0 win. He used an arm-throw to score but Abuladze stopped him from completing the throw. As Nazaryan landed first, Abuladze was awarded two points but Bulgaria challenged the decision. On review, the judges ruled that Abuladze blocked Nazaryan and restarted the bout in par terre. Abuladze was quick to stand up but he was later warned for passivity, giving one more point to Nazaryan who led 3-0 at the break. No points were scored in the second period and Nazaryan won 3-0. But his run was cut short by Hrushyn.

For the gold medal, Hryshyn will face Murad MAMMADOV (AZE), who reached his second straight European Championships after beating Anvar ALLAKHAROV (AIN) 3-3. Till the final 30 seconds of the bout, Allakharov was destined to reach the final as he was leading 3-1. But Mammadov received a late par terre advantage, with just 40 seconds left on the clock.

Allakharov, struggling with his conditioning, failed to stop a par terre turn and conceded a 3-3 criteria lead. Mammadov kept his distance from Allakharov for the remaining time in the bout.

At 55kg, Nugzari TSURTSUMIA (GEO) failed to break his Azerbaijan curse as he suffered a 5-1 loss to Rashad MAMMADOV (AZE) in the semifinals. In his previous outings, he has lost to world champion Eldaniz AZIZLI (AZE). Mammadov will now face Artium DELEANU (MDA) for the gold medal as he won 2-2 on criteria against Manvel KHACHATRYAN (ARM).

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RESULTS

55kg
GOLD: Rashad MAMMADOV (AZE) vs. Artium DELEANU (MDA)

SF 1: Rashad MAMMADOV (AZE) df. Nugzari TSURTSUMIA (GEO), 5-1
SF 2: Artium DELEANU (MDA) df. Manvel KHACHATRYAN (ARM), 2-2

63kg
GOLD: Murad MAMMADOV (AZE) vs. Oleksandr HRUSHYN (UKR)

SF 1: Murad MAMMADOV (AZE) df. Anvar ALLAKHIAROV (AIN), 3-3
SF 2: Oleksandr HRUSHYN (UKR) df. Edmond NAZARYAN (BUL), 9-5

77kg
GOLD: Malkhas AMOYAN (ARM) vs. Yunus BASAR (TUR)

SF 1: Malkhas AMOYAN (ARM) df. Alexandrin GUTU (MDA), 2-1
SF 2: Yunus BASAR (TUR) df. Antonio KAMENJASEVIC (CRO), 3-1

87kg
GOLD: Aleksandr KOMAROV (SRB) vs. Ali CENGIZ (TUR)

SF 1: Aleksandr KOMAROV (SRB) df. Islam ABBASOV (AZE), 3-1
SF 2: Ali CENGIZ (TUR) df. Kiryl MASKEVICH (AIN), 4-1

130kg
GOLD: Riza KAYAALP (TUR) vs. Sergei SEMENOV (AIN)

SF 1: Riza KAYAALP (TUR) df. Beka KANDELAKI (AZE), 2-2
SF 2: Sergei SEMENOV (AIN) df. Iakobi KAJAIA (GEO), 2-1