#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Cengiz vs Losonczi on cards, Kayaalp eyes European record

Wednesday, February 7, 2024 - 10:47 By Vinay Siwach

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BUCHAREST, Romania (February 7) -- World champions Ali CENGIZ (TUR) and David LOSONCZI (HUN) may have shared the 87kg world title from Belgrade but the two are on course to meet and settle the scores at the European Championships in Bucharest next week.

Cengiz won the gold medal in Belgrade but a United World Wrestling review ruled that a referee error cost Losonczi the title. The Hungary wrestler was later awarded a shared world title.

But we are likely to find who is the clear winner in Bucharest as Greco-Roman will kick off the tournament on February 12. The European Championships will be live on UWW+ which can be watched on uww.org or the UWW App.

Losonczi and Cengiz can only meet in the final as they are seeded one and two respectively. And to reach the gold medal bout, both have to navigate a tough bracket.

The biggest threat will be Alan OSTAEV (AIN) who won a bronze medal at the Zagreb Open Ranking Series in January. He stunned a packed house in Zagreb by beating Losonczi 9-0 in the first round. Ostaev had two big throws which helped him win the contest in the first period itself.

The second bronze medalist from Zagreb, Aleksandr KOMAROV (SRB) will also be in action in Bucharest hoping to win his first medal at a championship for Serbia.

Tokyo Olympic champion and world bronze medalist Zhan BELENIUK (UKR) will also make a comeback to the European Championships. He last wrestled at the tournament in 2021, winning a bronze medal. He won the gold medal in the 2019 edition of the championships.

Young stars in the weight class include U20 world champion Achiko BOLKVADZE (GEO), former U20 world champion Marcel STERKENBURG (NED) and former U23 world champion Exauce MUKUBU (NOR).

At 130kg, Riza KAYAALP (TUR) is going for a record-breaking 13th European Championships title. A gold medal will take him past the 12th title Aleksandr KARELIN holds in Greco-Roman.

Kayaalp suffered a loss in the final at the World Championships but will hope that his reign in Europe doesn't meet the same fate. Sergei SEMENOV (AIN), veteran Heiki NABI (EST), home favorite Alin ALEXUC CIURARIU (ROU) and young star Mykhailo VYSHNYVETSKYI (UKR) are the few other names in the bracket.

Another packed weight class in 77kg as Malkhas AMOYAN (ARM) looks to defend his title from Zagreb. But challenging him are world silver medalist Sanan SULEYMANOV (AZE), 72kg world champion Ibrahim GHANEM (FRA), Robert FRITSCH (HUN), U23 world champion Alexandrin GUTU (MDA), former world champion Ali ARSALAN (SRB) and former European champion Yunus BASAR (TUR).

Amoyan's run last year included a semifinal victory over Basar who later won a bronze medal. Gutu was injured in the repechage round and pulled out.

Suleymanov lost his first-round bout but he reached the final of the World Championships and won the Zagreb Open last month. He will also be seeded number one for the European Championships, making a clash with Amoyan possible in the gold-medal bout.

Ghanem won the world title at 72kg but he suffered an early loss at the Zagreb Open. Arsalan won a bronze medal at that event.

Artur ALEKSANYAN (ARM)Defending champion Artur ALEKSANYAN (ARM) (blue) and silver medalist Kiril MILOV (BUL) are entered at 97kg. (Photo: UWW / Kostadin Andonov)

Artur ALEKSANYAN (ARM) will also be wrestling for the first since the World Championships in which suffered a shocking loss in the final to win a silver medal at 97kg. The defending champion will be seeded third and looking for his seventh gold medal at the competition.

The field includes top seed world bronze medalist Artur OMAROV (CZE), Zagreb Open winner and second seed Abubakar KHASLAKHANAU (AIN), former world bronze medalist Artur SARGSIAN (AIN), 2022 European champion Kiril MILOV (BUL), Arvi SAVOLAINEN (FIN), Tamas LEVAI (HUN) and Felix BALDAUF (NOR).

Milov is making a comeback since his silver medal at the 2023 European Championships as he suffered a career-threatening injury that also forced him to skip the World Championships.

Last year, Victor CIOBANU (MDA) and Kerem KAMAL (TUR) offered an action-packed bout and the two are expected to clash again. Since Kamal is unseeded, he can meet Ciobanu in any round of the bracket. 

Ciobanu, the returning silver medalist, reached the final of the Zagreb Open but pulled out, handing the victory to Sadyk LALAEV (AIN). Lalaev is entered to compete in Bucharest and Ciobanu will be keen to have a go this time.

Nihat MAMMADLI (AZE) and Pridon ABULADZE (GEO) will be part of the bracket but with defending champion Edmond NAZARYAN (BUL) moving to 63kg, the 60kg weight class will have a new European champion.

Nazaryan's task to win the 63kg weight class won't be a walk in the park as he has to face world and defending champion Leri ABULADZE (GEO). Zhambolat LOKYAEV (AIN) and Murad MAMMADOV (AZE) will also look to win the gold medal.

Hasrat JAFAROV (AZE)Hasrat JAFAROV (AZE) is the defending champion at 67kg. (Photo: UWW / Kadir Caliskan)

Hasrat JAFAROV (AZE) has had a tough time since winning the gold medal at 67kg at the last European Championships as he lost the final of the World Championships and then got pinned at the Zagreb Open. But he will look to return to gold-winning ways in Bucharest.

Jafarov will be the favorite to win the gold medal despite the likes of Gagik SNJOYAN (FRA), Morten THORESEN (NOR), Sebastian NAD (SRB) and Murat FIRAT (TUR) in the weight class.

82kg world champion Rafig HUSEYNOV (AZE) will be eyeing another European title after skipping the last edition. Huseynov won the world title in 2021 but failed to repeat in 2022. He moved back to 82kg for the 2023 edition and won the gold medal.

He will have a young field to navigate as former U20 world champion Islam ALIEV (AIN) is joined by multiple-time age-group world medalist Alexandru SOLOVEI (MDA) and U20 world champion Alperen BERBER (TUR).

Azerbaijan has another chance at winning the gold medal at 72kg defending champion Ulvu GANIZADE (AZE) returns to defend his title. He will face the likes of Krisztian VANCZA (HUN), Mate NEMES (SRB), Selcuk CAN (TUR) and Parviz NASIBOV (UKR) among others.

At 55kg, Adem UZUN (TUR) had a dream run last year, winning the gold medal. He will look to repeat as the champion even though Nugzari TSURTSUMIA (GEO), who suffered a 13-3 semifinal loss to Uzun, hopes to finally win the European title. Eldaniz AZIZLI (AZE) has decided to skip the tournament.