#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Ulaanbaatar Open 2025 Freestyle Live Blog

Sunday, June 1, 2025 - 02:15 By Vinay Siwach

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ULAANBAATAR, Mongolia (June 1) -- The fourth and final day of the Ulaanbaatar Open 2025 will see seven weight classes in Freestyle with Olympic bronze medalist AMAN (IND) returning as well.

WATCH LIVE | LIVE MATCH ORDER

14:15: Dzianis KHRAMIANKOU (UWW) has a rematch with Lkhagvagerel MUNKHTUR (MGL) after beating Hakan BUYUKCINGIL (TUR) 12-1 in the 125kg semifinal. Mukhtur defeated Nambardagva BATBAYAR (MGL) 5-0.

14:05: Gankhuyag GANBAATAR (MGL) makes it to the final at 97kg and the small crowd here is all for it. He defeated VICKY (IND) 4-2 in the semifinal, a match the Indian complained of wrong score on the scoreboard.

He will face Ahmad BAZRI (IRI) in the final after the Iranian won 8-0 over Resul GUNE (TUR) in the other semifinal.

13:50: In the 79kg semifinals, Magomet EVLOEV (TJK) with a fall over Dalaitseren JAVKHLANKHUU (MGL) and Fariborz BABAEIR (IRI) with a controlled win over AMIT (IND).

13:33: Mohammadali AMOUZAD (IRI) with a last-ditch attempt to win against Aliakbar FAZLI (IRI) but his head pinch is only worth two points as he goes down 10-6 in the 70kg semifinal. Fazli trailed 4-1 but scored consistently to make it 9-4 before Amouzad got two points to exposure, too little too late. 

Konstantin KAPRYNOV (UWW) needs only two minutes and 26 seconds to finish his semifinal against Usukhbayar BAATARKHUU (MGL) and win 10-0.

13:20: Taiyrbek ZHUMASHBEK UULU (KGZ) holds off Ahmet DUMAN (TUR) for a 3-3 win in the 65kg semifinal and enter the final in which he will face Dzhambulat KIZINOV (UWW) who proved extremely strong for Ikromzhon KHADZHIMURODOV (KGZ) and won 9-3.

13:11: Tuvshintulga TUMENBILEG (MGL) takes out compatriot Zanabazar ZANDANBUD (MGL) 9-1 in the other 61kg semifinal and he will wrestle UDIT (IND) in the final.

13:10: UDIT (IND) reaches the final at 61kg with a 2-1 win over Artem GOBAEV (UWW). A takedown in the first period the difference between the two. The one point for Gobaev came from a lost challenge from India.

13:00: Another disappointing semifinal loss for India at 57kg as RAHUL (IND) falls to Munkh Erdene BATKHUYAG (MGL) 6-3 after the Mongolian scored three takedowns in the first period and defended his lead.

12:55: Roman BRAVO YOUNG (MEX) two huge four-pointers which set up his 14-11 win over AMAN (IND), the Paris Olympic bronze medalist from India. Aman maintained continued pressure and scored at regular intervals. However, Bravo Young never let the lead swell too much. Aman led 11-10 in the final 20 seconds when Bravo Young scored a takedown and turn to win 14-11, ultimately called a pin.

Semifinals begins straightaway on Mat A and B

12:45: In the final match of the qualifications round, Lkhagvagerel MUNKHTUR (MGL) wins 6-2 against Narantulga DARMAABAZAR (MGL) in Round 3 at 125kg.

12:35: Aliakbar FAZLI (IRI) with a takedown with less than 30 seconds left in the match to claim a 5-1 win over Tulga TUMUR OCHIR (MGL) at 70kg. Fazli got a point for stepout during his activity period to take a 1-0 lead. Tumur Ochir took the 1-1 criteria lead after Fazli was called passive in the second period. However, Fazli got behind and then scored a takedown. Tumur Ochir was cautioned for fleeing but Mongolia challenged the call which was upheld and it lost the challenge making the score 5-1.

12:23: Mohammadali AMOUZAD (IRI), the twin brother of Paris Olympic silver medalist Rahman, with a clutch takedown over Vishal KALIRAMANA (IND) from disadvantageous position to win 3-2 at 70kg.

12:10: Ahmet DUMAN (TUR) with a bodylock throw for four and then laces ROHIT (IND) for an 11-0 victory at 65kg to enter the semifinals.

11:55: Iran's Ahmad BAZRI (IRI) opens his campaign at 97kg with a 4-0 win against Irbeg TAVGAZOV (UWW). Bazri will wrestle Resul GUNE (TUR) in the semifinal after he defeated Bady SAMDAN (UWW) via fall.

11:46: Magomet EVLOEV (TJK), silver medalist from Asian Championships, gets his first win of the day with a 6-0 shutout of AMIT (IND) at 79kg.

11:40: Asian silver medalist UDIT (IND) with a solid 11-0 win over Bekbolot MYRZANAZAR UULU (KGZ) in the quarterfinals at 61kg. Great defense whenever Myrzanazar Uulu tried attacks.

11:30: Munkh Erdene BATKHUYAG (MGL) beats compatriot Davaabandi MUNKH ERDENE (MGL) 7-3 to book a semifinal spot at 57kg against RAHUL (IND) who defeated Abdymalik KARACHOV (KGZ).

11:20: Pan-Am champion Roman BRAVO YOUNG (MEX) starts off at 57kg with a 12-2 win over Bekir KESER (TUR). With the win, he gets a shot at Paris bronze AMAN (IND) in the semifinals.

11:13: Zagir SHAKHIEV (UWW), the 2021 world champion at 65kg and hoping to make a comeback to international wrestling at 70kg, drops his opening bout to Konstantin KAPRYNOV (UWW). He gives up two stepouts and a takedown and scores only one stepout as Kaprynov wins 5-1. Kaprynov was silver medalist at the Yarygin tournament to David BAEV (UWW) this year.

11:10: Paris bronze medalist AMAN (IND), wrestling first time since the Games in August 2024, starts off with an 11-1 win over Almaz SAMABEKOV (KGZ). Typical Aman win where he wears his opponents out and then scores his takedowns. 

10:52: In 125kg Round 1, Dzianis KHRAMIANKOU (UWW) started off well with two stepouts but world medalist Lkhagvagerel MUNKHTUR (MGL) rallies his attacks and wins 9-1.

10:48: Olympian Georgii OKOROKOVV (AUS) was almost pulling off a huge upset against Bekbolot MYRZANAZAR UULU (KGZ), taking a 6-0 lead but his conditioning gave up on him and Myrzanazar Uulu wins 13-6 at 61kg. As it is a round-robin bracket, Okorovv will wrestle again.

10:40: RAHUL (IND) with an upset win over European U23 champion Lev PAVLOV (UWW) at 57kg. Pavlov was warned for being passive in the first period which gave Rahul the 1-0 lead. But there was no change in Pavlov's intent in the second period and was warned again which made it 2-0 for Rahul. A beautiful duck under from Rahul for a takedown extended his lead 4-0. Pavlov, who had been warned for finger-grabbing before, was cautioned again and Rahul got one point. That was all as Rahul won 5-0.

10:36: Almaz SMANBEKOV (KGZ) begins his 57kg campaign with a 12-2 win over Jiguur SARANTUYA (MGL) which included a huge arm throw for four points.

10:30: The Ulaanbaatar Open enters its last day with Freestyle action in 57kg, 61kg, 65kg, 70kg, 79kg, 97kg and 125kg.