#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Emami denies Yazdani spot on Iran team for World Championships

Saturday, May 31, 2025 - 13:40 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 31) -- Clashing in an all-Iranian final at 74kg at the Ulaanbaatar Open with the spot on the Iranian team for World Championships on the line, Amirmohammad YAZDANI (IRI) and Yones EMAMI (IRI) made it to the final after some tough bouts.

Head coach Pejman DOROSTKAR did not sit in any corner and the second coaches did not shout instruction, the case in most bouts which involves qualification for a national team.

While Emami was the favorite, Yazdani was the challenger. Emami has been here before. Yazdani wanted to prove he belongs at 74kg.

And he had planned it perfectly -- don't let the score get out of hands and then go all-out in the final minute against Emami. It all worked well until the final minute.

Emami brought his top-notch defense to the mat to deny Yazdani an opening and then tactically did not engage with Yazdani in last 30 seconds to win the final, the spot on Iran team and deny Yazdani a bid to make the World Championships in Zagreb.

The final was not spectacular as it did not have big moves or crafty scrambles. It began with both wrestlers being called passive by the referee in the first minute.

But Yazdani was given the second warning before Emami in the first period and the latter took a 1-0 lead at the break. As the bout resumed, Yazdani scored a stepout early in the second period to take a 1-1 criteria lead. Emami answered with a stepout and took a clear 2-1 lead.

Yazdani was unfazed despite falling behind as it was still under control as he has planned. Then came the burst of attacks to score a takedown. He got a single-leg attack and almost put Emami down. But as he back peddled, Yazdani went out of bounds and then fell on his knees before he could get Emami out. Emami was awarded a point which made it 3-1 but Yazdani challenged the call.

The initial call of one point for Emami was upheld and Yazdani lost the challenge, adding another point to Emami's score which was now 4-1.

With 36 seconds remaining, Yazdani still went for the kill and as Emami was evading, Yazdani was giving two points on different occasions but that was all Yazdani got as he dropped the final and a chance to be in the Iran team for Zagreb.

While Emami did not celebrate the win, Yazdani failed to hold his tears back on the podium as he was awarded the silver medal.

"Amirmohammad is my friend and brother," Emami said. "We train together a lot, so we’re pretty familiar with each other’s wrestling style. That’s why this match was a bit tough."

One of the biggest differences in the bout Emami's defense which made Yazdani, who had recently switched from 70kg to 74kg, work harder for any points.

"I had thought about it [defense] during practice and even throughout the day trying to fix my weaknesses," he said. "I used to give away points too easily, but I had improved a bit here, and I hope I can keep getting better from this point on."

Emami now has a bigger challenge -- to win a medal for Iran at the World Championships at 74kg.

"The World Championships are definitely at a higher and tougher level," he said. "We take part in training camps and practice under the supervision of the coaching staff."

There was a third Iranian -- Noorali ABOUZARI (IRI) -- in the fray to make the team but he lost to JAIDEEP (IND), who won bronze medal at 74kg.

The other bronze medal at 74kg went to Orozobek TOKTOMAMBETOV (KGZ), who almost defeated Yazdani in the semifinal. Toktomambetov led 6-4 with 10 seconds remaining when Yazdani got behind and scored a turn to finish the bout 6-6 and win on criteria.

Two other Freestyle weight classes were also in action on Saturday and Askhab SAADULAEV (UWW) at 92kg and Osman GOCEN (TUR) at 86kg won gold medals.

At 86kg, Osman GOCEN (TUR) won gold medal after he defeated Byambadorj BAT ERDENE (MGL) 7-0 while Saadulaev won gold medal Asian silver medalist Deepak PUNIA (IND) injury defaulted in Round 5 back at 92kg.

RESULTS

74kg
GOLD: Yones EMAMI (IRI) df. Amirmohammad YAZDANI (IRI), 4-3

BRONZE: Orozobek TOKTOMAMBETOV (KGZ) df. Soner DEMIRTAS (TUR), via inj. def.
BRONZE: JAIDEEP (IND) df. Tugsjargal ERDENEBAT (MGL), via fall

86kg
GOLD: Osman GOCEN (TUR) df. Byambadorj BAT ERDENE (MGL), 7-0

BRONZE: Batbilguun NAADAMBAT (MGL) df. Dayanbileg GAN OCHIR (MGL), 10-0

92kg
GOLD: Askhab SAADULAEV (UWW)
SILVER: Deepak PUNIA (IND) 
BRONZE: Bat-Erdene BYAMBASUREN