#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Nine return to defend European titles in Women's Wrestling

Monday, February 5, 2024 - 10:52 By Vinay Siwach

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BUCHAREST, Romania (February 5) -- Nine out of the ten Women's Wrestling European champions will return to the European Championships, hoping to defend their gold medals in Bucharest next week. The one not coming, Alina HRUSHYNA (UKR) is yet to recover from an injury which also kept her out of the World Championships.

Two of them, Andreea ANA (ROU) and Alexandra ANGHEL (ROU), will be the most keen on repeating as European champions. In Zagreb last year, they gave the double gold to Romania but next week, wrestling at home will give them extra motivation to repeat.

Ana and Anghel will be in the non-Olympic weight classes 55kg and 72kg respectively. Ana is a two-time European champion and will be the favorite in Bucharest. If any, former age-group European champion Ekaterina VERBINA (AIN) can trouble Ana as she returns to competition. Ukraine is sending Mariia VYNNYK (UKR) while Mariana DRAGUTAN (MDA), Roksana ZASINA (POL) and Tuba DEMIR (TUR) are also in the field.

Anghel, who defeated 68kg world champion Buse TOSUN (TUR) to win the gold medal at 72kg last year, can have a tougher time this year. 68kg European champion Yuliana YANEVA (BUL) is moving to 72kg after losing her place to Mimi HRISTOVA (BUL) at 68kg. Kendra DACHER (FRA), age-group world medalist Wiktoria CHOLUJ (POL), U23 world champion Nesrin BAS (TUR) and Anastasiya ALPYEYEVA (UKR) are also in this weight class.

Yasemin ADAR (TUR)Yasemin ADAR (TUR) is a six-time European champion. (Photo: UWW / Kadir Caliskan)

2022 world champion Yasemin ADAR (TUR) is returning to the mat after one year, having skipped all competitions after the 2023 Euros. She will, despite her time off, be the favorite to win the 76kg gold medal. Adar is chasing her seventh European title after six golds and a silver medal.

Former European champion Epp MAE (EST) will be her biggest threat as she also looks to return after a medalless World Championships. Mae recently trained in Japan with world champion Yuka KAGAMI (JPN). Anastasiia OSNIACH SHUSTOVA (UKR) will also hope to make the final.

Turkiye's world champion in 2023, Tosun will be at 68kg. She had a disastrous start to the year, losing her first-round bout at the Zagreb Open Ranking Series in January. Tosun will look to put that behind her and start afresh for the Bucharest tournament.

To avoid any disappointments, Tosun will have to navigate past world bronze medalist Koumba LARROQUE (FRA), Elis MANOLOVA (AZE), 65kg European champion Mimi HRISTOVA (BUL) and former European champion Tetiana SOVA RIZHKO (UKR). Larroque won the European Championships gold medal in 2021 and will be keen on getting back on the top of the podium.

Vanesa KALADZINSKAYA (AIN)Vanesa KALADZINSKAYA (AIN) will look to win her first European title since 2020. (Photo: UWW / Amirreza Aliasgari)

Two world silver medalists, Vanesa KALADZINSKAYA (AIN) at 53kg and Anastasia NICHITA (MDA) at 59kg, will also be in action in Bucharest.  

Kaladzinskaya last wrestled at the European Championships in 2020 and won the gold medal. She will start as the favorite at 53kg despite the likes of Jonna MALMGREN (SWE) and Maria PREVOLARAKI (GRE) entered for the tournament.

Kaladzinskaya won the silver medal at the World Championships, dropping the final to Akari FUJINAMI (JPN). It was her first competition since winning a bronze medal at the Tokyo Olympic Games.

Malmgren, the two-time defending champion, will have her task cut out this year. She lost to Kaladzinskaya at the World Championships but that loss can only be a lesson for the former U20 world champion.

Former Maria PREVOLARAKI (GRE), Ekaterina POLESHCHUK (AIN), Sztalvira ORSUS (HUN), Iulia LEORDA (MDA) and Mariia YEFREMOVA (UKR) can upset the field in Bucharest and finish on the podium.

Defending champion Nichita is the clear front-runner for the gold at 59kg. After finishing with a silver medal at the World Championships at 57kg, Nichita returned to competition in Zagreb but suffered a loss to Kexin HONG (CHN).

Nichita will be drawn at random into the bracket as she has no ranking at 59kg. The top seed will be Othelie HOIE (NOR), a returning European bronze medalist and world bronze medalist. Age-group world medalists Alesia HETMANAVA (AIN) and Anastasiia SIDELNIKOVA (AIN) can also finish on the podium.

Grace BULLEN (NOR)Grace BULLEN (NOR) and Bilyana DUDOVA (BUL) put a thriller in the 62kg semifinal last year. (Photo: UWW / Kadir Caliskan)

At 62kg, world bronze medalist Grace BULLEN (NOR) will have a chance to win her first European gold medal since 2020. She was a silver medalist last after suffering a heartbreaking loss to Iryna KOLIADENKO (UKR) in the final. She will have a chance to win the gold medal this year. Koliadenko has moved to 65kg for this tournament and is replaced by veteran Yuliia TKACH (UKR) which will also be a big test for Bullen.

Tkach, the silver medalist at 59kg from last year, has moved to 62kg after world bronze medalist Koliadenko moved up to 65kg. Tkach has every trick up her sleeve to keep Bullen at bay. But the Norway wrestler has improved leaps and bounds in recent times and can be called the favorite for this event.

One wrestler who will be waiting keenly to meet Bullen on the mat is Bilyana DUDOVA (BUL). She suffered a 7-6 loss to Bullen in the semifinal last year and finished with a bronze medal. Dudova, a former world champion at 59kg, is still trying to find her feet at 62kg. The two can only meet in the final, thanks to being seeded one and two.

Former U20 world champion Alina KASABIEVA (AIN) will also like to finish on the podium.

Mariya STADNIK (AZE)Mariya STADNIK (AZE) became a nine-time European champion last year. (Photo: UWW / Kostadin Andonov)

At 50kg, Mariya STADNIK (AZE) will look to extend her record streak of 10 European titles [12 as she has two European Games gold as well]. Last year, Oksana LIVACH (UKR) gave Stadnik a scare in the final but the Azerbaijan wrestler controlled the second period to keep her energy and win the gold.

A year older at 35, Stadnik will once again be tested by the young wrestler who will be participating in Bucharest. Livach will look to avenge the loss from last year while Miglena SELISHKA (BUL) and Emilia VUC (ROU) will also have a chance to upset the wrestling legend.

The 57kg weight class will see a new European champion as Hrushyna has not entered for her title defense. Tokyo silver medalist Iryna KURACHKINA (AIN) will be the favorite along with returning silver medalist Zhala ALIYEVA (AZE) and bronze medalist Evelina NIKOLOVA (BUL). Veteran Veronika CHUMIKOVA (AIN) and U20 world champion Aurora RUSSO (ITA) and former world bronze medalist Anhelina LYSAK (POL) are also entered.

World bronze medalist and returning silver medalist Irina RINGACI (MDA) will be at 65kg, hoping to win the gold that she dropped against Hristova last year. Ringaci will be tested by Taybe YUSEIN (BUL), Kriszta INCZE (ROU) and world bronze medalist at 62kg Iryna KOLIADENKO (UKR).