#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Nasibov hopes to build on golden start in Olympic year

Thursday, February 1, 2024 - 20:21 By Vinay Siwach

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BUCHAREST, Romania (February 1) -- Parviz NASIBOV (UKR) was never under the spotlight. Not until he reached the final of the Tokyo Olympics in 2021 and won a silver medal.

For Tokyo, he qualified at the World Olympic Qualifier in Sofia, the last of the qualifiers and the only chance he got. But as he prepares to qualify for the Paris Olympics, Nasibov is on the radar of his opponents.

He lost in the first round of the World Championships last year and is yet to win a UWW tournament. But in the season-opening Ranking Series Zagreb Open, Nasibov seemed to find his form and gear up for the Olympic year.

Wrestling in Zagreb, Nasibov won gold in 67kg after beating world silver medalist Hasrat JAFAROV (AZE) in the semifinal and Gagik SNJOYAN (FRA) in the final.

"It’s important for me to try myself [in such tournaments] before the important one," Nasibov said. "I think this Ranking series event is more or less similar to the World championships level, because most of the leaders were present here in our weight class."

In a 34-wrestler bracket, Nasibov got past 2023 Zagreb Open champion HUSIYUETU (CHN), Lei LI (CHN) and U20 world champion Moustafa ALAMELDIN (EGY) before beating Jafarov and Snjoyan. Nasibov later said that he expected Jafarov to come out strong in the semifinal.

"We have done research on that athlete together with the coaches," he said. "That’s why I got everything I had expected from him. He is a good guy, he is young and prospective."

Nasibov also hoped to face world champion Luis ORTA (CUB) in Zagreb but Orta pulled out of the competition. Orta won the 67kg world title in Belgrade, completing a successful switch from 60kg, a weight class in which he won the gold medal in Tokyo.

"Orta is a very good opponent. I met his at the training camp," Nasibov said. "But you know we are wrestling at such a high level that we are all pretty much similar. The one who thinks better and stays calmer will win. That’s why, I respect him a lot and can’t wait to meet him."

Nasibov has got a golden start to the season and would like to continue that at the European Championships in Bucharest, Romania from February 12 to 19. He will hope to win his first European title at 72kg as he is entered in the non-Olympic weight class. And later the qualifying event in Baku in April.

"At the 2023 European Championships I was the third," he said. "The qualifying world championships was unsuccessful for me. I lost my first match. The main event is ahead. I need a quota for Paris Olympic Games, I will do my best to get it and repeat my Tokyo result and maybe even improve. I believe in it and I do my best to be there."