#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Kamal survives scare in Ulaanbaatar amid Turkiye gold rush

Friday, May 30, 2025 - 13:58 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 30) -- Turkiye captured all three Greco-Roman gold medals on offer on Friday with European champion Kerem KAMAL (TUR) surviving a tough final to win at 63kg, and Paris Olympians Enes BASAR (TUR) and Hamza BAKIR (TUR) winning at 60kg and 130kg respectively.

Kamal, who won European Championships gold in dominant fashion, could not replicate that performance from April but still managed to win gold. In the final, he survived a scare against Asian Championships bronze medalist Hanjae CHUNG (KOR), winning 6-6 on criteria, thanks to a foul from Chung.

Both had wrestled in the group stages as well as this weight category only had seven wrestlers and were divided into two groups. Kamal came out on top 6-3 in that match.

But the final began with Chung scoring a takedown in the first minute and then adding another point when he was given the par terre advantage. However, he failed to score from that position.

In the second period, Kamal scored a push from par terre and had Chung's back on the mat for two points. He then lifted Chung upside down and completed a throw during which Chung committed a defensive leg foul.

Korea challenged the call but lost which gave Kamal a 6-4 lead. Chung tried to score and during the final 10 seconds, he pushed Kamal to the zone and the Turkish wrestler lost his balance, giving up a takedown.

Chung tied it 6-6 but Kamal led on criteria as Chung had committed the leg foul earlier. Chung realized it later that he was losing the final.

"I think it was a bit of a misjudgment because I thought I was winning and I didn't try hard for last 7 seconds at the end," Chung said. "I'm training hard with [former world champion] Hansu RYU (KOR) as my role model, and I'm trying to copy his style a lot."

For Kamal, the tournament was an eye-opener, especially for his performance against the Asian wrestlers.

"It was a very difficult tournament," Kamal said. "From the first round to the final match, I had very strong and very tough opponents. It was one of the hardest matches I've had this year. Winning is important, but in this tournament I realized that I have many mistakes. I'm thinking that I'm going to watch all my matches over and over again and analyze them and try to wrestle in a way that is more error-free and less pointless."

As he gears up to win his first senior world title in Zagreb later this September, Kamal is now wary of his opponents from Asia and wants to tackle them with more conviction.

"All my opponents are Asian," he said. "Kyrgyz, Chinese, Japanese, Korean, Iranian. These are my strongest opponents. When you look at it, most of my opponents are from Asia, so I try to wrestle like Asians. I try to train like them, because they are very difficult to keep up with, they are very active. But as I said, as much as I can stop them, as much as I can do, as long as I can, I will continue to wrestle with them and wrestle like him."

Despite his close matches against Chung, Kamal looked in supreme form, especially while defending on par terre, as he captured his second Ranking Series gold medal of the year. His first gold was in Tirana, Albania.

"I don't think about it there [on the mat], to be honest, because I'm in a completely negative position," he said. "I'm trying to get out of it by doing all the weird things I can. The important thing is that I don't get scored there. It doesn't matter how I do it, what I do, the important thing is not to give points to my opponent and to continue in that way. So I'm very happy that I was able to do that."

Enes BASAR (TUR)Enes BASAR (TUR), blue, won gold medal at 60kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Basar, who was at the Paris Olympics at 60kg, won four bouts in the day to claim the gold medal. He began with an 8-3 win over Kurmanbek ZHAPAROV (KGZ) but his second against Akyl SULAIMANOV (KGZ) tested him to the limits. He made two comebacks to win 16-5, using a strong gut-wrench.

He followed that win by beating SURAJ (IND), 8-0, in a minute and 13 seconds before finishing his campaign with a 10-2 win over Ganbayar NAMSRAI (MGL).

Hamza BAKIR (TUR)Hamza BAKIR (TUR) claimed the 130kg gold medal in Ulaanbaatar. (Photo: United World Wrestling / Amirreza Aliasgari)

The most dominant run of the day came from Hamza BAKIR (TUR) at 130kg, as he won all his four bouts via technical superiority.

In his first bout, he gave up a point for passivity but still managed to win 9-1 against Erlan MANATBEKOV (KGZ). That was the only point he gave in the competition, winning his next three bouts via technical superiority.

He defeated Turbat BATBAYAR (MGL), 8-0, in Round 2, PREM (IND) with identical scoreline in Round 3 and in Round 5, he won against Nambardagva BATBAYAR (MGL), 8-0.

RESULTS

60kg
GOLD: Enes BASAR (TUR)
SILVER: SURAJ (IND)
BRONZE: Akyl SULAIMANOV (KGZ)

63kg
GOLD: Kerem KAMAL (TUR) df. Hanjae CHUNG (KOR), 6-6

BRONZE: Aref MOHAMMADI (QAT) df. Mohammad KESHTKAR (IRI),

130kg
GOLD: Hamza BAKIR (TUR)
SILVER: Nambardagva BATBAYAR (MGL)
BRONZE: Erlan MANATBEKOV (KGZ)