#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Ulaanbaatar Open 2025 Live Blog: Day 2

Friday, May 30, 2025 - 02:48 By Vinay Siwach

Share this article

ULAANBAATAR, Mongolia (May 30) -- The action after Ulaanbaatar Open 2025 continues with three Greco-Roman weight classes and five Women's Wrestling weight classes in the Mongolian capital. European champion Kerem KAMAL (TUR) is at 63kg while a strong women's field will also be on the mat.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

14:55: NEHA (IND) ends the 57kg semifinal with a double-leg attack for four points and beats Ana PEREIRA (BRA) 11-0 to enter the final at 57kg against Bolortuya KHURELKHUU (MGL).

14:50: Mongolia has a finalist! Bolortuya KHURELKHUU (MGL) manages to beat European silver medalist Elvira SULEYMAN KAMALOGLU (TUR) 4-0 in the 57kg semifinal.

14:40: Natalia MALYSHEVA (UWW) enters the final at 53kg after an 11-4 win over Otgontuya CHINBOLD (MGL). Apart from the four-point throw from Chinbold, Malysheva never looked in trouble in the semifinal. She will face Antim in the final, who won their round-robin match.

14:27: ANTIM (IND) puts on a takedown masterclass in the 53kg semifinal and beats Ariunzaya ODONCHIMEG (MGL) 10-0 to enter the final.

14:24: Another pin in semifinals! Natalia PUDOVA (UWW) survives a pin attempt from Munkhnar BYAMBASUREN (MGL) and then flips the script with a over-under throw and secures the fall. She will wrestle Evin DEMIRHAN (TUR) for the gold medal.

14:20: Evin DEMIRHAN (TUR) and NEELAM (IND) put on a show in the 50kg semifinal. Neelam tried to trip Demirhan who counter trips for four points. India challenge but is lost. Neelam goes behind in the next action and throw Demirhan for four points. But Demirhan keeps Neelam in a headlock and secures the pin.

14:10: Hanjae CHUNG (KOR) books a rematch with Kerem KAMAL (TUR) in the 63kg final after a hard-fought victory over Mohammad KESHTKAR (IRI). Keshtkar was cautioned early and Chung led 1-0. He got the par terre to be 2-0 up but failed to score. Keshtkar got on board with the par terre point in the second period but did not score any points. He threw everything he had at Chung who defended all attacks for a 2-1 win.

14:00: In the first semifinal at 63kg, Kerem KAMAL (TUR) manages to hold off an attacking Aref MOHAMMADI (QAT) for a 6-3 win. Mohammadi scored a takedown early to lead 2-0 but Kamal got a reverse left for two points from par terre and then a takedown to lead 6-2. A stepout late made it 6-3 but that was all as Kamal enters the final.

13:40: In the final match of the session, Enes BASAR (TUR) bounces back after being 2-0 down with a series of gut wrenches and wins 10-2 at 60kg. The semifinals for a few weight classes will begin now. 

13:10: ANTIM (IND) was kept quiet for the first two minutes of the bout but Natalia MALYSHEVA (UWW) gives up a takedown and Antim goes for the leg lace for a turn. Malysheva defends but Antim then goes the other way for lace and gets the 11-0 win at 53kg.

13:00: Asian medalist and former world U17 champion HARSHITA (IND) with her second win at 72kg. She beats Kristina BRATCHIKOVA (UWW) 11-0 in Round 3

12:55: Bediha GUN (TUR) would be upset with herself as he lets go off an advantageous situation and leads 6-6 on criteria to Anudari BATKHUYAG (MGL) at 59kg.

12:45: Kerem KAMAL (TUR) continues to power his way at 63kg as he downs Hanjae CHUNG (KOR) majorly with his defense. Chung got the par terre advantage but Kamal managed to sneak out of a bodylock. He failed to score from par terre as well but scored a takedown later to make it 3-1. Lost challenge from Korea gave him another point.  

12:35: NEHA (IND) seems unfazed in her first senior international tournament. She pins Munkhchimeg URJIN (MGL) in her second bout of the day.

12:30: Enes BASAR (TUR) needs only one minute and 18 seconds to beat SURAJ (IND) 8-0 at 60kg and take a big step towards the gold medal.

12:15: Hamza BAKIR (TUR) keeps his winning run at 130kg. He beats PREM (IND) via technical superiority and is now the favorite to win the gold medal.

11:55: Big win for world U20 bronze medalist NEHA (IND) over European silver medalist Elvira KAMALOGLU (TUR) at 57kg. The 18-year-old physical overpowered Kamaloglu and scored takedown. Kamaloglu scored a four-pointer but still went down 7-4 in a Round 2.

11:45: Natalia PUDOVA (UWW) with a big comeback win over NEELAM (IND). Pudova claims a 6-5 win at 50kg. The two wrestlers may wrestle again in the final if they can win all their remaining matches.

11:35: Akyl SULAIMANOV (KGZ) gave a scare to Enes BASAR (TUR) when he made it 5-5 with two minutes to go but Basar never got deterred with the score. He remains calm and wins 15-5.

11:26: European champion Kerem KAMAL (TUR) with a 4-1 win over Doolotbek CHOIBEKOV (KGZ). Kamal scored a turn from par terre and also had a point for lost challenge and then defended from par terre to win 4-1 at 63kg.

11:15: The only Brazil wrestler to have made the long trip to Ulaanbaatar Open makes it worth it as Ana PEREIRA (BRA) begins with a 2-1 win over Enkhtuvshin BALJINNYAM (MGL) at 57kg.

11:00: A little heated bout on Mat C between Mohammad KESHTKAR (IRI) and Aref MOHAMMADI (QAT) at 63kg, which ends in a thrilling fashion. Mohammadi was given both passivity advantages and he led 2-0 till the final 10 seconds. However, Keshtkar tried desperate headlock which Mohammadi seemed to have blocked. As Mohammadi scored the takedown, Keshtkar countered with a continuous roll and got two points. It was scored two points for Mohammadi and two points for Keshtkar. However, Iran challenged the call and on review, it was scored only two points for Keshtkar, as his attempted headpinch was called a slip throw. Keshtkar wins 2-2 on criteria.

10:55: Hanjae CHUNG (KOR) with two massive throws to stun Doolotbek CHOIBEKOV (KGZ) in the Round 1 bout of 63kg. Chung has been a former Asian Championships medalist and always a threat for medal.

10:50: Former world U17 champion SURAJ (IND) got throw for a four-pointer from Ganbayar NAMSRAI (MGL) but that was his only loss in concentration as he wins 8-5 against Namsrai at 60kg.

10:45: Paris Olympian Enes BASAR (TUR) defended well from par terre and beats Kurmanbek ZHAPAROV (KGZ) 8-3 to start his 63kg campaign.

10:30: Mongolia had some wrestle-offs to decide its competitors for the main draw as it had 5 wrestlers entered in a few categories. But we are all set for the Greco-Roman and Women's Wrestling now.