#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

On return, Dzhuzupbekov secures gold at Ulaanbaatar Open 2025

By Vinay Siwach

ULAANBAATAR, Mongolia (May 29) -- Paris Olympic bronze medalist Uzur DZHUZUPBEKOV (KGZ) looked rusty on his return to competition since winning the medal in August 2024. But he had enough experience to win gold medal at the Ulaanbaatar Open 2025, his first competition since.

"This was my first start after the Olympics," Dzhuzupekov said. "It was very difficult, to be honest. It was quite tough to wrestle here, especially since the climate is different."

In his three bouts at 97kg, Dzhuzupbekov struggled for conditioning. He opened the day with a 10-6 win over Gankhuyag GANBAATAR (MGL) before beating Bat-Erdene BYAMBASUREN (MGL) 9-1. But it was his last match against Asian bronze medalist NITESH (IND) which troubled him the most.

Dzhuzupekov began the match with an arm-throw for four but Nitesh scored a reversal to make it 5-1 and the Indian the scored a turn to close the gap to 5-3 at the break. On resumption, Dzhuzupbekov held his position and was only called passive with just over a minute left.

Nitesh, now trailing 5-4, needed a turn to turn the match in his favor but he failed to score any and Dzhuzupbekov defended the one-point lead to win the gold medal at 97kg.

"It's dry here, and we're at an altitude of about 1,400 meters," he said. "That made it really challenging. It was hard for the whole team to compete. But overall, I’m happy with the result. Starting with the very first match it was really tough, I couldn't  breathe properly here. We’ll analyze things and keep preparing." 

Dzhuzupbekov has been off since winning bronze in Paris and got married after the Olympics. But as one of three medalists for Kyrgyzstan's Greco team, Dzhuzupbekov is now hoping to build on that result.

"I’ll be preparing for the World Championships," he said. "But I think there will be another tournament after this one — probably in Hungary or Poland. And we’ll likely prepare differently for that. Overall, I think the team spirit is good right now. I don’t focus too much on any one opponent, because the competition is very strong. Especially with all the Europeans — they’re all big and strong. I think I just have to be ready, be in good shape. I try not to overthink who I’ll wrestle or how the match will go. I just believe that if I’m in good form, I’ll win."

Dzhuzupbekov's gold was one of the three Kyrgyzstan won on day one of the tournament which doesn't award team title as it is not a championships.

Asian Championships silver medalist and Muhamet Malo Ranking Series gold medalist Razzak BEISHEKEEV (KGZ) defeated Murat FIRAT (TUR) in Round 2 bout and won the gold medal at 67kg.

Firat got the first par terre advantage in the first period but he failed to score and just before the break, Beishekeev surprised him with a headlock throw for four to lead 4-1. In the second period, Beishekeev got the par terre but he did not score and was happy to defend his 5-1 lead and win.

World U23 champion Asan ZHANYSHOV (KGZ) won the gold medal at 87kg after won his bouts with dominance. He defeated Batbayar TSOGTBAATAR (MGL), 8-0, and Karan KAMBOJ (IND), 9-0, to finish at the top. 

Alperen BERBER (TUR) was also entered but he pulled out injured after suffering a hamstring injury in his first bout against Karan KAMBOJ (IND).

Another Turkiye wrestler who pulled out injured was Burhan AKBUDAK (TUR). He suffered an infection in his elbow day before coming to Mongolia and did not wrestle a single bout. Since only three wrestlers were entered at 82kg, Akbudak still managed to win gold.

But the gold medal was historic. Shahin BADAGHI (QAT) became the first wrestler from Qatar to win gold medal at any international event in Greco-Roman.

Badaghi, an Iranian transfer to Qatar, defeated PRINCE (IND) 9-0 in the only bout the two wrestled in the day. Badaghi scored a takedown and then a suplex for a 6-0 lead. India lost a challenge to make it 7-0 before Badaghi scored a takedown to finish the bout via technical superiority.

Ahmet YILMAZ (TUR) gave Turkiye its lone gold medal after beating Yryskeldi MAKSATBEK UULU (KGZ) in the 77kg final, 5-1. In the earlier Nelson bracket bout, Yilmaz defeated the Kyrgyzstan wrestler 11-3.

Iran and India also won gold medals as Asian champion Danial SOHRABI (IRI) put on a show to win four of his bouts and the gold medal at 72kg.

For India, Anil MOR (IND) won the gold medal at 55kg after he pinned Ulan MURATBEK UULU (KGZ) in the evening session. In his four bouts, Mor gave only two points, against Muratbek Uulu, but pinned him to remain one of the most dominant wrestler of the day.

The 19-year-old was wrestling his first senior international tournament and hails from Bass village, Hisar district in Haryana. He trains at the Guru Mehar Singh Akhada in Rohtak which has always given wrestlers to the Indian team.

For his Round 5 bout against Muratbek Uuku, Mor decided to defend more than attack.

"I had watched his bouts and he was trying to do the underhook and then throw you for the fall," Mor said. "I never gave my arm to him for the drag to underhook."

Though he was given passive in the first period, Mor knew that he has to get out of the par terre position quickly. He did so by sneaking out of Muratbek Uulu's gold and then scoring a takedown.

Instead of going for the turns, Mor held Muratbek Uulu to the mat and then secured the fall to get his first-ever senior medal internationally.

RESULTS

55kg
GOLD: Anil MOR (IND)
SILVER: Ulan MURATBEK UULU (KGZ)
BRONZE: Davaabandi MUNKH ERDENE (MGL)

67kg
GOLD: Razzak BEISHEKEEV (KGZ)
SILVER: Murat FIRAT (TUR)
BRONZE: NEERAJ (IND)

72kg
GOLD: Danial SOHRABI (IRI)
SILVER: Mustafa SAHIN (TUR)
BRONZE: Yryskeldi KHAMZAEV (KGZ)

77kg
GOLD: Ahmet YILMAZ (TUR) df. Yryskeldi MAKSATBEK UULU (KGZ), 5-1

BRONZE: Nishant PHOGAT (IND) df. Sumiyabazar ZANDANBUD (MGL), 11-0

82kg
GOLD: Shahin BADAGHI (QAT)
SILVER: PRINCE (IND)
BRONZE: Burhan AKBUDAK (TUR)

87kg
GOLD: Asan ZHANYSHOV (KGZ)
SILVER: Batbayar TSOGTBAATAR (MGL)
BRONZE: Karan KAMBOJ (IND)

97kg
GOLD: Uzur DZHUZUPBEKOV (KGZ)
SILVER: NITESH (IND)
BRONZE: Gankhuyag GANBAATAR (MGL)