#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Muhamet Malo 2025 Ranking Series Day 5 Recap

Sunday, March 2, 2025 - 09:59 By Vinay Siwach

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TIRANA, Albania (March 2) -- The final day of Muhamet Malo 2025 Ranking Series will see Greco-Roman action in six weight classes. 55kg, 60kg, 72kg, 82kg, 97kg and 130kg wrestlers will be on the mat.

WATCH LIVE | LIVE MATCH ORDER | DAY 4 RESULTS

16:15: Amin MIRZAZADEH (IRI) and Hamza BAKIR (TUR) enter the final at 130kg. Mirzazadeh scores a gut wrench from par terre against Wenhao JIANG (CHN) to lead 3-0 at the break. Jiang gets the forced par terre advantage in the second period but no points from the position for him. Mirzazadeh wins 3-1.

Bakir had Tokyo silver medalist Iakobi KAJAIA (GEO) in the semifinal. Kajaia gets the par terre in first period but doesn't turn Bakir, who got the par terre position in the second period but can't turn. Bakir holds the 1-1 criteria lead for the win.

16:00: Kiril MILOV (BUL) with a front headlock exposure for two and he led Alex SZOKE (HUN) 3-1. Szoke got the third passivity and as he tried to gut wrench Milov, he got stuck on the mat and Milov pinned him to enter the 97kg final.

He will take on Giorgi MELIA (GEO) in final after the Georgian defeated Markus RAGGINGER (AUT) 5-2. Melia blocked a turn from Ragginger and got two points. Ragginger got both the passivity calls and led 2-0 before the defended throw from Melia. Ragginger challenged for a defensive foul but lost it as Melia got another point and lead 3-2 with 1:30 remaining on the clock. Ragginger needs two points for a win. Melia with a stepout with 54 seconds remaining to lead 5-2. Ragginger fails to breakthrough and drops the semifinal.

15:50: Gela BOLKVADZE (GEO) defends from par terre when Ramon BETSCHART (SUI) got the third passivity and keep his 2-1 lead to enter the 82kg final. He will face Burhan AKBUDAK (TUR) in the final after he got a gift from Svetoslav NIKOLOV (BUL) who committed two offensive leg fouls and was cautioned out of the semifinal.

15:35: Mehmet SAHIN (TUR) enters the 72kg final with a 9-0 technical superiority win over Yryskeldi KHAMZAEV (KGZ). He will face Iuri LOMADZE (GEO) who beat Otar ABULADZE (GEO) 6-3 which may give him a look in the Georgian team for the European Championships.

15:20: Quick finishes to the 60kg semifinals! Amiran SHAVADZE (GEO) with two headpinch front throws to beat Haodong TAN (CHN) 8-0 and enter the final.

Yu SHIOTANI (JPN) brings out two reverse suplexes from par terre to beat Akyl SULAIMANOV (KGZ) 9-0. Lost challenge from Kyrgyzstan makes it 10-0

15:10: Emre MUTLU (TUR) with a huge four-point throw and then a turn from par terre as he leads Yerassyl MAMYRBEKOV (KAZ) 7-0 at the break in the 55kg semifinals. But Mamyrbekov storms back with two suplexes for two points each to make it 7-5. A challenge from Kazakhstan asking for a foul from Mutlu but there isn't any. A lost challenge makes it 8-5 for Mutlu with a minute remaining. Mutlu defends his lead and wins 8-5.

In the other semifinal, Vakhtang LOLUA (GEO) was attacking from the start and earned two turns from par terre to lead 6-0 at the break Yersin ABYIR (TUR). Lolua also pulls out a good defense to keep it 6-1 when he was put on par terre in the second period. Abyir scores three points but a 6-4 win for Lolua.

The semifinals begin at 15:00 hours local time

14:40: Two turns from par terre for Gela BOLKVADZE (GEO) to lead 5-1 and he may have thought that it was enough for a win. However, Shahin BADAGHI (QAT), of Iranian origin, scores a takedown to make it 5-4. Bolkvadze scores a stepout however Badaghi challenges and wins as Bolkvadze pulled his singlet. Badaghi down 5-4 with 1:21 left in the 82kg quarterfinal. Badaghi challenges for a headbutt but this time loses the challenge which makes Bolkvadze's score 6-4 whihc is also the winning score.

14:30: Yu SHIOTANI (JPN) with a five-pointer as he moves into the semifinals at 60kg! Shiotani blanks Ziyue XI (CHN) 11-0. 

14:20: Iuri LOMADZE (GEO) with a grand-amplitude over Kristupas SLEIVA (LTU) for five points. Sleiva blocked with his hands which gives to more to Lomadze who leads 7-0 at the break. Sleiva can manage only two points in the second period as Lomadze wins 7-2

14:10: Amin MIRZAZADEH (IRI) pulls out his best defense from par terre and stops Mantas KNYSTAUTAS (LTU) from turning him in the second period. A turn would have surely given Knystautas a 3-3 criteria lead. But Mirzazadeh wins 3-1

14:00: China has brought some hammers here! Haodong TAN (CHN) pins Paris Olympian Enes BASAR (TUR) at 60kg. Tan got the third passivity [no points are awarded for third passivity in Greco] and got a defensive foul from Basar. He then turned him and held Basar on the mat for a fall.

13:45: Ziyue XI (CHN) takes out Victor CIOBANU (MDA) at 60kg! What a performance from Xi. He defended his par terre position before scoring a correct throw from par terre in the second period to lead 3-1. Ciobanu gave up a stepout with 40 seconds remaining to fall behind 4-1. Ciobanu challenged so a foul but there was none. Xi gets a 5-1 lead. Ciobanu could not find a way to break Xi who wins 5-1 at 60kg.

13:35: Hamza BAKIR (TUR) scores an 8-0 win over Yuta NARA (JPN) at 130kg. Bakir has been impressive so far as he prepares himself for the big challenge at the European Championships. 

13:25: Tokyo Olympic silver medalist at Greco-Roman 130kg Iakobi KAJAIA (GEO) turns Elias KUOSMANEN (FIN) from par terre to lead 3-0 at the break before defending his position from forced par terre in the second and win 3-1 at 130kg.

13:10: The world is missing out on Yu SHIOTANI (JPN). A series of reverse lifts from par terre and Shiotani has Ergi UKU (ALB) in all sorts of trouble. An 11-0 win for Shiotani.

13:07: Kristupas SLEIVA (LTU) brings out a reverse lift slam on Ji LENG (CHN) to score four points and snatch the win 4-2 against Leng who is a little dumbfounded with that move. Top move from Sleiva

13:05: Ali ARSALAN (SRB) can't find a way to break Iuri LOMADZE's (GEO) defense and drops his 72kg bout 5-1. Lomadze with a defensive block when Arsalan was trying to score on him.

12:50: Kyrgyzstan wrestlers are out here demoralising big star. Yryskeldi KHAMZAEV (KGZ) takes out Selcuk CAN (TUR) at 72kg. After leading 5-0, Khamzaev defended well from par terre and gave up only two points. Can made it 5-5 with a push out but Khamzaev keeps the criteria win.

12:40: Former European champion Kiril MILOV (BUL), who wrestled at Paris Olympics at 130kg, drops down to his natural 97kg, and he dominates Tyrone STERKENBURG (NED) 6-1. He scored two turns from par terre in the first period while Sterkenburg failed to do so in the second.

12:05: Hamza BAKIR (TUR) gets two par terre positions in the match and he scored three turns to beat 8-0 Laga BAYI (CHN) at 130kg. He expected to be the heir apparent to Riza KAYAALP (TUR) for Turkiye

11:50: Olympic bronze medalist Amin MIRZAZADEH (IRI) using his aggressive style against Heiki NABI (EST) for a 4-0 win at 130kg. While he did the par terre in the first period, he asked for standing in the second.

11:45: Yu SHIOTANI (JPN) gives a reality check to U20 world champion Ali AHMADI VAFA (IRI) of the senior level. Shiotani was in forced par terre in the first period but he didn't let Ahmadi Vafa score. The referees were about to give Ahmadi Vafa the second par terre which may have made Ahmadi Vafa relax as he gave up a takedown. A reversal in the same sequence was scored one point for Ahmadi Vafa. But Shiotani with a big lift and throw for two points. Shiotani challenges and gets two more points for a foul from Ahmadi Vafa to lead 6-2. From par terre, Shiotani would score three more points and lead 9-4 with 35 seconds on the clock.

Ahmadi Vafa threatened to cause an upset as he scored a takedown and a turn to make it 9-6 before Shiotani blocked the next turn for two points. He then score another exposure and held Ahmadi Vafa on the mat for a fall.

11:35: Ali ARSALAN (SRB), world bronze medalist at 72kg, impresses with a 4-4 win over Levente LEVAI (HUN). Levai led 3-0 at the break but Arsalan with a headpinch for four. Levai blocked his second attempt. A stepout in the end gave Levai another point but Arsalan won 4-4 on criteria.

11:31: Selcuk CAN (TUR), wrestling at 72kg, with an impressive 7-3 win against Mikko PELTOKANGAS (FIN). Can with a top defense from par terre to keep Peltokangas at bay

11:25: Arvi SAVOLAINEN (FIN) needed two successful challenges to remaining in the opening match at 97kg against Alex SZOKE (HUN) who committed two offensive leg fouls. Szoke still had a 7-1 lead at the break. Savolainen managed two points in the second period but failed get a move on. Szoke with a 7-3 win.

11:00: Greco-Roman all day as the final day of the Muhamet Malo Ranking Series is here. Long day ahead but some classic match ups in various weight class. By the way, rain is back in Tirana.