#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Ozaki grabs Paris ticket at 68kg with thrilling win over Ishii

By Ken Marantz

TOKYO (January 27) -- Ever since she started wrestling as a schoolgirl, the single-leg takedown has been Nonoka OZAKI's most reliable weapon. It didn't let her down when she needed it most -- with a ticket to the Paris Olympics on the line.

Ozaki launched a last-ditch single-leg in the final nine seconds and it paid off with a takedown, giving the two-time world champion a dramatic 5-4 victory over Ami ISHII in a playoff for Japan's spot in Paris at women's 68kg on Saturday at Tokyo's National Training Center.

"I'm really happy, but it still hasn't sunk in that I've taken a step closer to my dream," said a jubilant Ozaki, for whom the road to Paris has been a roller-coaster of emotions.

Ozaki was the 2022 world champion at 62kg, but missed out during the domestic qualifying process for Paris in that weight class. She then decided to take a shot at 68kg when that became her only remaining option.

Ozaki set up the playoff with Ishii by winning the 68kg title at the Emperor's Cup All-Japan Championships last December. Ishii, the world silver medalist in 2022, had finished fifth at last year World Championships in Belgrade -- good enough to secure a Paris berth for Japan but not enough to fill it herself.

The victory gave Ozaki her fifth win in five career meetings between the two, who are only three months apart in age. The older Ishii turned 22 in December. Ozaki threw down the gauntlet in their most recent clash, defeating Ishii 6-2 in the first round of the Emperor's Cup.

Nonoka OZAKI (JPN)Ami ISHII scores a go-ahead takedown late in the second period. (Photo by Ikuo Higuchi / Japan Wrestling Federation)

On Saturday, Ishii looked like she might have finally found an answer. Trailing 3-0 in the second period, she received a passivity point, then broke through Ozaki's defenses to score a takedown at the edge in the final seconds that was upheld in an unsuccessful challenge (the Ozaki side wanted it called a stepout) to take a 4-3 lead.

"She got the points in the last 10 seconds and I thought for a moment all was lost," Ozaki said. "During the challenge, I thought, 'I don't want the match to end this way.' Those on my side had a look on their faces of 'you can still do it.'...There was nothing left but to go for it."

During the challenge, the mat chairman also had the clock reset from four seconds and change to 9.89. Ozaki wasted none of it, lunging for the single-leg and quickly finishing it off with a few seconds to spare.

"I didn't practice that, shooting right off the whistle, but I believed in myself," Ozaki said. "It was good they put the clock back to 10 seconds, if it was four seconds, it would have been a problem. I can't say I was calm, but there was nothing else to do. The fact that I didn't have time to think, 'What should I do?' was a good thing."

Ozaki also cut it close with her first-period takedown, which she scored with six seconds left off a counter that she said she practiced in preparation for the match. Ishii likes to work an underhook, and as soon as she made a move for a leg, Ozaki dropped down and clamped on her head, then used her speed to spin behind.

Nonoka OZAKI (JPN)Nonoka OZAKI defeats Ami ISHII in the women's Olympic 68kg playoff. (Photo by Ikuo Higuchi / Japan Wrestling Federation)

For Ishii, the agony of defeat was excruciating. In disbelief, she dropped to the mat and sobbed uncontrollably, which continued even after she was escorted by teammates off the mat. Her wails of anguish reverberated throughout the room, in contrast to Ozaki's celebrations with her contingent.

The playoff was held on one of the six mats in the spacious wrestling room on the basement floor of the National Training Center. Aside from a smattering of media and federation officials, each wrestler was accompanied by a small contingent of fans or teammates.

Ishii just could not seem to process what had happened. Speaking in a barely audible voice through tears to the media, she said, "It's like someone you know has died, but you don't feel like they're gone. I don't feel like Paris is gone, but I have to accept that it is."

Nonoka OZAKI (JPN)Nonoka Ozaki finishes up a quick-fire takedown in the final seconds of the second period to clinch the victory. (Photo by Ikuo Higuchi / Japan Wrestling Federation)

Ozaki could commiserate with her vanquished opponent. She had been on the losing end in a battle for the 62kg place with Ishii's Ikuei University teammate Sakura MOTOKI, a 2022 bronze medalist at 59kg who moved up to the Olympic weight and made it hers. (Another Ikuei wrestler, world champion Tsugumi SAKURAI, will be going to Paris at 57kg.)

"This is a world of competition, and I came here to get the ticket [to Paris] also," Ozaki said. "I know how much she wanted to win, but the competition is harsh and one of us has to lose. I won in the last few seconds, but that could have gone either way. I could have just as easily lost. I am grateful to her for giving me such a high-level match."

Ishii had won the world silver at 68kg in 2022 and could have locked up her place in Paris with a repeat performance last year in Belgrade. The Japan federation had decreed that any wrestler who won a medal in an Olympic weight class would automatically fill the Paris berth themselves.

As it turned out, 68kg was the only women's weight class out of the six in which the Japanese entry did not medal.

Sadly for Ishii, an 8-8 loss in the bronze-medal match to Irina RINGACI (MDA) had dire consequences. Ishii would win the fifth-place playoff to secure the Paris berth for Japan, but it left the door open for others to poach.

Ozaki was also in Belgrade, having decided that she needed to move forward and put her failure at 62kg behind her. She won a spot on Japan's team at the non-Olympic weight of 65kg and picked up her second world gold. But her heart was hardly into it. Of more concern was seeing Motoki clinched her place in Paris by winning the 62kg silver.

"When I look back, it's enough to make me cry, it was so tough," Ozaki said. "Right now I'm happy, but up to last year's World Championships, there was no joy at all in my life. It's like the person I was up to then was lost, it was someone I didn't know like I had run into a wall. I wanted to fight hard but I couldn't make the effort.

"I thought that I don't even want to watch a Paris Olympics that I'm not in. When I won the 65kg playoff here, I had convinced myself that I had to keep moving forward. It wasn't an Olympic weight, but I thought if I could be No. 1 in the world again, it would be an opportunity to start over.

"That's how I felt going to the World Championships. But before my final, the 62kg [berth] was secured. I didn't take a victory lap and I was crying -- it makes me cry now to recall this -- because I was thinking, 'The Olympics is over for me.' I felt resentment. But as I told the media, I was the one responsible and had to accept it. 'I'm not going to retire, and I'll keep fighting,' I said. I had never thought that in the end, I would be going to the Olympics at 68kg."

Nonoka OZAKI (JPN)Ikuei University teammates try to console a devastated Ami Ishii. (Photo by Ken Marantz / United World Wrestling)

Less than two years ago, Ozaki was on top of the world at 62kg, having won 2022 world golds on the senior, U23 and U20 levels over two months. Her eyes were firmly on Paris, and the Japanese press buzzed over her budding rivalry with Tokyo Olympic silver medalist Aisuluu TYNYBEKOVA (KGZ).

But her well-laid plans began to unravel just a few months later when Motoki decided to make a challenge for the Olympic spot at 62kg in a field that included Tokyo Olympic champion Yukako KAWAI.

After Motoki won their clash at the Emperor's Cup, they never got to meet in the second qualifier -- the Meiji Cup All-Japan Invitational Championships in June 2023 -- as Ozaki was handed a stunning 6-6 defeat in the quarterfinals by Yuzuku INAGAKI. Motoki won the title to clinch the ticket to Belgrade, and the rest is history.

In preparation for Paris, Ozaki plans to enter one tournament at 68kg, the Asian Championships in Bishkek in April. She is also carrying some injury concerns, having hurt her right knee at the Emperor's Cup and having problems with her left thumb for the past year which she says affects her grip.

But that is all secondary to having made it to the Olympics, even if it means facing opponents larger than she is accustomed to.

"A year ago, I would never have thought of taking the path of 68kg," Ozaki said. "I'm still only 66 kilograms, but I'll work to fill out to 68. Without being inferior in strength, I will use my speed to my advantage. I'll work on counters for underhooks and throws, and maybe even be able to hit some throws of my own. I'll continue to make progress and I'll be ready."

Ozaki, a product of the JOC Academy, took the academic route when it came to choosing a college and currently attends the prestigious Keio University. That means that outside of national team camps, she has to hit the road for training. Her preparation for the playoff took her to Kanagawa University, a club team in Kanagawa Prefecture and a high school in Yamanashi Prefecture. Several of the male wrestlers at the latter were on hand Saturday.

Whether she can win the gold will likely come down to how effective her old friend, the single-leg tackle, will be for her.

"That tackle has been a part of everything I've accomplished up to now," Ozaki said. "It's my weapon, one that I believe in completely. I've always relied on it and won with it. I owe a debt of gratitude to the technique."

Japan's Paris-bound women

50kg: Yui SUSAKI (world champion)
53kg: Akari FUJINAMI (world champion)
57kg: Tsugumi SAKURAI (world champion)
62kg: Sakura MOTOKI (world silver medalist)
68kg: Nonoka OZAKI (world champion 65kg)
76kg: Yuka KAGAMI (world champion)