#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Ulaanbaatar Open 2025: Day 1 highlights and recap

Thursday, May 29, 2025 - 02:33 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 29) -- The third Ranking Series event, Ulaanbaatar Open, gets underway in the Mongolian capital. Seven Greco-Roman weight classes will be in action on Thursday.

WATCH LIVE | LIVE MATCH ORDER | ULAANBAATAR OPEN PREVIEW

13:05: Ahmet YILMAZ (TUR) goes big from par terre and scores eight points before getting two points for a leg foul from Sumiyabazar ZANDANBUD (MGL) to win 11-0. He will take on Yryskeldi MAKSATBEK UULU (KGZ) in the final. Yilmaz had beaten Maksatbek Uulu 11-3 in the round-robin bout earlier

13:02: Yryskeldi MAKSATBEK UULU (KGZ) takes just a minute to beat Nishant PHOGAT (IND) 9-0 in the first semifinal at 77kg. He will wrestle for gold.

13:00: The semifinals, only two in 77kg, will begin now. Nishant PHOGAT (IND) vs Yryskeldi MAKSATBEK UULU (KGZ) and Ahmet YILMAZ (TUR) vs. Sumiyabazar ZANDANBUD (MGL) 

12:20: Danial SOHRABI (IRI) gets the par terre and then turn Mustafa SAHIN (TUR) for a 3-0 lead in his Round 5 bout at 72kg. He then defends his position from par terre and wins 3-1. He will take home 8000 ranking points.

12:05: NITESH (IND) reverses the par terre position to get a point after Uzur DZHUZUPEKOV (KGZ) scores two turns from par terre. Nitesh gets a turn from par terre to make it 5-3. A par terre position in second period for Nitesh but no points scored. With the score 5-4, Dzhuzupekov defends his lead and wins at 97kg

11:50: Asian champion Danial SOHRABI (IRI) with a big suplex and beats Ankit GULIA (IND) to top his group at 72kg. He will have his Round 5 match against Mustafa SAHIN (TUR) which will be a virtual gold medal bout.

11:40: Ahmet YILMAZ (TUR) with an 11-1 win over Yryskeldi MAKSATBEK UULU (KGZ) at 77kg to confirm his semifinal spot. Yilmaz is a bronze medalist from the European Championships.

11:25: Asian silver medalist Razzak BEISHEKEEV (KGZ) holds off Murat FIRAT (TUR) 5-1 at 67kg. Solid win for Beishekeev. His compatriot Yryskeldi MAKSATBEK UULU (KGZ) rolls to a 9-0 win over Lkhagvasuren DASHJAMTS (MGL) at 77kg.

11:20: Burhan AKBUDAK (TUR) with another injury pull out at 82kg. Shahin BADAGHI (QAT) gets the victory.

11:10: Uzur DZHUZUPBEKOV (KGZ) waits for the second period to unleash the gut-wrench as he beats  Bat-Erdene BYAMBASUREN (MGL) 9-1 in the 97kg Round 2 bout.

11:05: Yryskeldi KHAMZAEV (KGZ) was down 3-2 against Ankit GULIA (IND) but bounces back with takedowns and two rolls to win 8-3 in Round 2.

11:00: Burhan AKBUDAK (TUR) comes on the mat but pulls out of the bout against PRINCE (IND) at 82kg. But he doesn't submit the injury report so we may see him again in later rounds.

10:50: Paris Olympic bronze medalist at 97kg Uzur DZHUZUPBEKOV (KGZ) starts off a little rusty against Gankhuyag GANBAATAR (MGL) and gives up six points. But he manages to score at the right time using gut-wrenches and wins 10-6.

10:48: World U23 champion Razzak BEISHEKEEV (KGZ) with two front throws to stun NEERAJ (IND) 9-0 at 67kg. Remember these are round-robin matches and not eliminations.

10:45: Injury scare for Turkiye as Alperen BERBER (TUR) pulls out of his match against Karan KAMBOJ (IND) at 87kg. Berber got the par terre and got two front rolls for a 5-0 lead before a reversal and roll made it 5-3 as Berber held his hamstring in pain. He tried continuing but Kamboj pushed him for a stepout and Turkiye coach called to pull out due to injury.

10:40: Another quick finish at 72kg as Asian champion Danial SOHRABI (IRI) rolls to a technical superiority win over Zandanbat BATSAIKHAN (MGL). Sohrabi looking to gather those points for a better seed at the World Championships.

10:35: Mehmet SAHIN (TUR) with a 9-0 win over Yryskeldi KHAMZAEV (KGZ) in Round 1 of the competition. Six weight classes have round-robin competition while 77kg has Nelson system with two groups.

10:30: Welcome to day one of the competition at the Ulaanbaatar Open with seven Greco-Roman weight classes -- 55kg, 67kg, 72kg, 77kg, 82kg, 87kg and 97kg.