#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Muhamet Malo 2025 Ranking Series Day 4 Recap

Saturday, March 1, 2025 - 09:28 By Vinay Siwach

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TIRANA, Albania (March 1) -- Four Women's Wrestling weight classes and two Greco-Roman weight classes as Muhamet Malo 2025 Ranking Series enters day four in Tirana. Here's the recap of day three

WATCH LIVE | LIVE MATCH ORDER | DAY 3 RESULTS

15:35: Joni KHETSURIANI (GEO) and Razzak BEISHEKEEV (KGZ) received cautions for negative wrestling but Beishekeev had two activity points and turn from par terre in the 67kg semifinal as he defeated Khetsuriani 6-2 to make the final.

The former U17 world champion and 2024 U23 world champion Beishekeev will wrestle Valentin PETIC (MDA) for the gold after the Moldovan survived a spirited comeback from Bagdat SABAZ (KAZ) in the other semifinal to win 13-8

15:20: Aleksandrs JURKJANS (LAT) thought he has earned his first Ranking Series medal after he gut-wrenched Doolotbek CHOIBEKOV (KGZ) for an 8-0 win in the 63kg semifinal. However, Choibekov challenges the first takedown and on review, it is deemed a risk from Choibekov and all points are cancelled. Choibekov then takes a 4-1 lead before a big throw gets him four more. A 9-3 win for Choibekov.

He will face Kerem KAMAL (TUR) in the final who defeated Razvan ARNAUT (ROU) 5-1 in the other semifinals.

15:05: Medet KYZY AIPERI (KGZ) storms into the 76kg final with 10-0 win over Anastasiya ALPYEYEVA (UKR). She scored three takedowns and huge reverse lift for four to win. She will take on Dymond GUILFORD (USA) who pulled off a 14-1 win over Elmira SYZDYKOVA (KAZ).

14:55: Samantha STEWART (CAN) with yet another Ranking Series final. She beats Luisa VALVERDE (ECU) 5-2 at 57kg after two takedowns to one. She will take on Elvira SULEYMAN KAMALOGLU (TUR) for the gold medal as the Turkish defeated Amanda MARTINEZ (USA), 9-3.

14:40: Moe KIYOOKA (JPN) manages to scrap out a tough win against Liliia MALANCHUK (UKR) at 53kg. Malanchuk caught Kiyooka in a bow-arrow lock and rolled her for a 6-0 lead. But Kiyooka regrouped and scored two takedowns to cut the lead to 6-4. Malanchuk kept shooting for the legs and Kiyooka kept defending with double underhooks. A caution against Malanchuk for hair-pulling and Kiyooka gets another point. Malanchuk gets two points out of a scramble and Kiyooka is forced to defend the situation. Malanchuk leads 8-5 at the break.

Kiyooka with a snapdown and go-behind to begin the second period. Another takedown when she finally gets the lead 9-8. Malanchuk challenges the last takedown as she had her hand between the bended knee as defense. The points are cancelled as Kiyooka's action is deemed dangerous, bending the knee more than 90 degrees. Malanchuk lead 8-7 with 2 minutes remaining. A stepout for Kiyooka but Malanchuk leads 8-8 on criteria. Finally, a takedown for lead for Kiyooka which Malanchuk blocks with open fingers. Kiyooka leads 11-8 and restart in par terre from which she turns Malanchuk to lead 13-8. Malanchuk makes a desperate attempt but Kiyooka go-behind for two points and a 15-8 win.

On Mat B, Andreea ANA (ROU) got two points for Zeynep YETGIL (TUR) failure to score in the activity clock and give ones for the same. She hangs on for a 2-1 win against Yetgil to book a spot in the final against Kiyooka.

The semifinals begin at 14:30 local time

13:20: Joni KHETSURIANI (GEO) enters the 67kg semifinals with a 7-1 win over Abu AMAEV (BUL). After losing a challenge very early in the bout, Khetsuriani managed to lead 5-1 from par terre. He scored a stepout in the second was awarded the second passivity advantage as well which propelled him to a 7-1 win.

13:05: A last second stepout for Andreea ANA (ROU) to beat Natalia MALYSHEVA (UWW) at 53kg! With 20 seconds left, Malysheva led 3-0 but Ana scored a takedown to make it 3-2 with 10 seconds on the clock. She went for the leg straightaway and carried Malysheva outside the zone for one to win 3-3.

13:00: Yuxuan LI (CHN) manages to score a takedown on Moe KIYOOKA (JPN) but that is all. Kiyooka rallies to pile up takedowns to beat Li 12-2 in three minutes and 23 seconds. 

12:45: Anastasiya ALPYEYEVA (UKR) with a 44 seconds technical superiority win over Vanesa GEORGIEVA (BUL) in the 76kg quarterfinals. Alpyeyeva is a former U23 world champion and has been at 72kg for Ukraine for long but changing to the Olympic weight class of 76kg now

12:40: Mehdi MOHSEN NEJAD (IRI) cannot find a way to penetrate Kerem KAMAL's (TUR) defense. The two met at 63kg and Mohsen Nejad got the first par terre. No score. Kamal was on top in the second period but failed to score. But with a 1-1 criteria lead to Kamal, Mohsen Nejad was forced to score but his desperate attempt lands him on his back and Kamal gets four for a 5-1 win.

12:30: Two quarterfinals results which happened at different times. Elmira SYZDYKOVA (KAZ) beats Alexandra ANGHEL (ROU) 12-1 to move into the semifinals while Medet KYZY AIPERI (KGZ) takes full six minutes to beat Enrica RINALDI (ITA) 9-0.

12:15: Alexandria GLAUDE (USA) makes a statement with a win over Zhamila BAKBERGENOVA (KAZ) at 72kg. Glaude never let Bakbergenova to go for the big moves and counter with her takedowns. She beats the Kazakh 7-2.

12:10: Alla BELINSKA (UKR) with a fall at 72kg Round 2 against Linda MACHUCA (ARG). The fall makes it extremely likely that she will top the group

11:55: Huge win for Joni KHETSURIANI (GEO) over Leri ABULADZE (GEO). The bout at 67kg was Abuladze trying to switch to an Olympic weight class. However, that proves too much for him right now. Khetsuriani got the par terre and then was about to score when Abuladze committed a leg foul. Abuladze challenge but lost which made the score 4-0 for Khetsuriani. He defended par terre in the second period and won 4-1

11:41: On Mat A, three-time world silver medalist Zhamila BAKBERGENOV (KAZ) holds on to a 3-1 win over Alla BELINSKA (UKR) in Round 1 of 72kg.

11:40: World champion Moe KIYOOKA (JPN), who is now trying to be at 53kg since Olympic champion Akari FUJINAMI (JPN) has moved up to 57kg, wins her first bout over Felicity TAYLOR (USA) 8-0. Kiyooka was on the leg lace quite a few times but was defended well but Taylor. But Kiyoola still managed a 10-0 win with a minute and 16 seconds remainig.

11:30: Anastasiya ALPYEYEVA (UKR) takes out Nodoka YAMAMOTO (JPN) at 76kg in the opening round. Alpeyeyeva with leg attacks that clearly unsettled Yamamoto who likes to stay on upper body. A 9-1 win for Alpyeyeva.

11:20: Aiperi MEDET KYZY (KGZ) takes her time but manages to beat Meile ZHANG (CHN) 11-0 with 36 seconds left. Great start for Medet Kyzy is a slightly stacked weight class.

11:10: Morten THORESEN (NOR) just blanked Sebastian NAD (SRB) at 67kg! Extreme pace from Thoresen to get two passivity calls and stepouts in his wins.

11:00: Day four of the Muhamet Malo Ranking Series. No rain today and bright sunshine blesses Tirana. Women's Wrestling and Greco-Roman wrestlers will be on the mat.