#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Japan adds 3 golds to maintain perfect record in Tirana

By Vinay Siwach

TIRANA, Albania (February 28) -- Ami ISHII (JPN) can't stop winning in Tirana.

Four months after she won the U23 and Senior World Championships in the Albanian capital, Ishii has begun her 2025 with a Ranking Series gold in Tirana on Friday.

While she won the World Championships at 72kg, Ishii returned to the Olympic weight class 68kg as she leaves memories of missing out on Paris Olympics behind.

"It [Tirana] is a luck city," Ishii said. "Also, 68kg is home for me."

 Ishii is now 12-0 in Tirana, winning golds at the U23 World Championships, senior World Championships and Muhamet Malo Ranking Series -- scoring six technical superiority wins and three pins.

Her gold medal was one of three that Japan won, maintaining its perfect record in Women's Wrestling in Tirana, adding to the two it won on Thursday. Out of the six golds on offer so far, Japan has won five with one -- 62kg -- going to China. Japan did not enter a wrestler in 62kg.

Ishii won the gold medal at 68kg after U20 world champion Sakura ONISHI (JPN) made a golden senior debut at 59kg. Miwa MORIKAWA (JPN) was successful at 65kg. On Thursday, Umi ITO (JPN) won at 50kg while Haruna MAYUMARA (JPN) won gold at 55kg.

Ami ISHII (JPN)Ami ISHII (JPN) won the 68kg gold medal in Tirana. (Photo: United World Wrestling / Kostadin Andonov)

Ishii looked in sublime form at 68kg and seemed like she would go unscathed, however, Zelu LI (CHN) checked her in the final. Ishii managed to win 6-2 but could feel the pressure of the final.

"I think the opponent's level is quite high since it's in the finals," Ishii said. "The pressure is the most fun in the finals. There shouldn't be any pressure, but it was a close match so I'll practice a little more."

She opened the scoring with a double-leg takedown and kept aiming for Li's ankles, converting once such attempt to a takedown. Li tried to counter lift but Ishii was solid in her defense and led 4-0 at the break. Li did cut the lead to 4-2 in the second period but Ishii made it 6-2 with a similar takedown like the previous ones.

"My wrestling is different, and I keep updating my wrestling every day," she said. "My wrestling is completely different from the last time I came to Tirana. Wrestling Japanese, I continue to improve my skills."

After missing out on the Paris Olympics, losing in the domestic playoff to Nonoka OZAKI (JPN), Ishii remains motivated to be at the Olympic cycle.

"My goal for 2025 is to win the 68kg class at the World Championships," she said. "My biggest goal for 2025 is probably to win a gold medal at the 2028 Los Angeles Olympics."

Sakura ONISHI (JPN)Sakura ONISHI (JPN) defeated Anastasiia SIDELNIKOVA (UWW) 10-0 in the 59kg final. (Photo: United World Wrestling / Kadir Caliskan)

Onishi was the first to secure gold medal of the night for Japan as she dominated the 59kg weight class. In the final against Anastasiia SIDELNIKOVA (UWW), Onishi scored the first takedown with a single-leg attack and gut wrenched for two more points. She added another takedown with head outside before finishing the bout 10-0 with 4:16 remaining on the clock.

This was the first senior tournament for the teenager but remained unfazed the stage and the opponents.

"It was my first tournament and I was a bit nervous," Onishi said. "But since I had earned the right to compete at the All-Japan Championship in Japan, I decided to represent Japan and not worry about my age."

Before travelling to Tirana, Onishi was in a two-week training camp in China alongwith Morikawa. Both went to Kunming, world champion Jia LONG's(CHN) hometown, to train in different styles.

Previously, Onishi would finish her bouts in typical Japanese style of pins or leg lace but she used the gut-wrench effectively in Tirana. Onishi said she picked the technique in China.

"The lace is something I always do," she said. "I don't really pay attention to it but that gut wrench is a technique I learned the other day when I went on a two-week camp to China, and I was happy."

In the four bouts on Friday, Onishi, a training partner of Olympic champion Akari FUJINAMI (JPN) at the Nippon Sports Science University, outscored her opponents 45-3 and geared up for the Asian Championships.

"I think it was a really good tournament because I was able to see how much I've improved, even if just a little, in what I practice every day," she said.

Miwa MORIKAWA (JPN)Miwa MORIKAWA (JPN) tries to turn Irina RINGACI (JPN) before Ringaci pulled out of the final citing knee injury. (Photo: United World Wrestling / Kadir Caliskan)

Miwa MORIKAWA (JPN) added another gold but she would have liked to avenge her round-robin loss to Irina RINGACI (MDA) in a better way. Ringaci pulled out injured midway through the final while leading 6-3. Morikawa had just scored a takedown when Ringaci left the match due to a injured knee. Ringaci had shown excellent movements till then, hitting double-leg attacks and gut wrenches to which Morikawa had no answers.

The two had met earlier in Round 1 bout of their group which Ringaci won 6-5 despite a solid comeback from Morikawa. This was their second meeting since the 2021 World Championships final which Ringaci won. 

Ringaci scored a takedown and turn to lead 4-0 and then a scramble resulted in Ringaci landing on top to take the lead 6-0. Morikawa was on board when she scored an exposure and another leg elevation forced a takedown which made the score 6-4 for Ringaci with 17 seconds left. A double leg from Morikawa resulted in just a stepout with six seconds on the clock. Japan challenged that call asking for two points but Morikawa had no control over Ringaci during stepout. Ringaci defended the 7-5 lead to win the bout.

LILI (CHN)LILI (CHN) defeated Paris Olympic bronze medalist Grace BULLEN (NOR) in 62kg semifinal. (Photo: United World Wrestling / Kostadin Andonov)

At 62kg, world bronze medalist LILI (CHN) completed a commanding performance in Tirana with a gold medal at 62kg, beating former world champion Bilyana DUDOVA (BUL) 8-4 in the final after she had defeated Paris Olympic bronze medalist Grace BULLEN (NOR) in the semifinals.

Bullen was on her way to the final when she ran into Lili in the semis and was involved in a tense match which she led. She opened the scoring with a takedown and turn before Lili scored a reversal and lace. The Chinese added another takedown and turn to make it 7-4. Bullen closed the gap to 7-5 with a stepout but she failed to break the defense and lost 8-3.

In the final, Lili raced to an 8-0 lead over Bilyana DUDOVA (BUL) and it seemed like she will close out the bout soon. However, Dudova hit a double-leg attack to get four points back. But Lili still managed to keep the lead with herself and defeated to claim the gold medal at 62kg.

RESULTS

59kg
GOLD: Sakura ONISHI (JPN) df. Anastasiia SIDELNIKOVA (UWW), 10-0

BRONZE: Solomiia VYNNYK (UKR) df. Bediha GUN (TUR), 12-2

62kg
GOLD: LILI (CHN) df. Bilyana DUDOVA (BUL), 8-4

BRONZE: Adaugo NWACHUKWU (USA) df. Anne NUERNBERGER (GER), 11-0 
BRONZE: Grace BULLEN (NOR) df. Amina TANDELOVA (UWW), via inj. def.

65kg
GOLD: Miwa MORIKAWA (JPN) df. Irina RINGACI (MDA), via inj. (3-6)

BRONZE: Iryna KOLIADENKO (UKR) df. Aleah NICKEL (CAN), 10-0

68kg
GOLD: Ami ISHII (JPN) df. Zelu LI (CHN), 6-2 

BRONZE: Elizaveta PETLIAKOVA (UWW) df. Noémi SZABADOS (HUN), via inj. def.
BRONZE: Kateryna ZELENYKH (ROU) df. Gerda BARTH (GER), via fall (6-0)