#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Ghasempour buries ghosts of past to win Tirana gold; Yoshida stuns Snyder

By Vinay Siwach

TIRANA, Albania (February 27) -- "Today when I was standing on the podium, I remembered it."

Kamran GHASEMPOUR (IRI) replays the match in his mind as he speaks. He remembers the move and the loss clearly. At the World Championships in October last year, Ghasempour was four seconds away from upsetting Abdulrashid SADULAEV (UWW) but the latter pulled off an incredible move to beat Ghasempour in the semifinal. While Sadulaev won the gold, Ghasempour returned empty-handed after losing his bronze-medal bout to David TAYLOR (USA).

Ghasempour may not be able to completely erase the memories of that loss with the Muhamet Malo Ranking Series gold medal he won on Thursday, but he says it will help him move on.

"Last year, in this very hall, it was a very bad scene for me," Ghasempour said. "Even today when I was standing on the podium, I remembered it. I should have gone to the Championship podium [at the World Championships]. The regret remained. But well, it's wrestling, and that's part of the events in sports. I tried to forget it and continue on my path."

On Thursday, Ghasempour returned to Tirana at 92kg and showed once again why he is one of the best at 92kg in the world. Wrestling in three bouts, he did not give up a single point [28-0], and scored two technical superiority wins including the final.

"The competition went well," he said. "I was able to wrestle with three good opponents in this tournament and fortunately, I managed to achieve first place. The wrestler [in the final] was a good competitor. I had watched his matches beforehand and planned well. My goal was to put on a good performance, and thankfully, I succeeded."

Kamran GHASEMPOUR (IRI)Kamran GHASEMPOUR (IRI) sees off Alan BAGAEV (UWW) in the 92kg final. (Photo: United World Wrestling / Kadir Caliskan)

In his first bout against world silver medalist Miriani MAISURADZE (GEO), Ghasempour ran to an 8-0 lead before moving to defense. He then gut-wrenched Feyzulla AKTURK (TUR) and in the final, he broke Alan BAGAEV (UWW) with ease to win with two minutes remaining.

"I've been wrestling in the 92 kg weight class for several years," he said. "Despite that unfortunate result [last year], this arena was a good field for me. I'm trying to increase my readiness and participate in the next competitions."

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) defeated Zelimkhan KHIZRIEV (UWW) 10-0 in the 125kg final. (Photo: United World Wrestling / Kostadin Andonov)

Paris Olympic silver medalist Amir Hossein ZARE (IRI) added a second gold medal to Iran's tally on Thursday as he defeated Zelimkhan KHIZRIEV (UWW) in the 125kg final.

Leading up to the final Zare, who had his elbow tapped, looked shaky in his movements on the mat but come the final, he made sure Khizriev wasn't much of a problem.

Zare scored a step out to open the final and then got a point for Khizriev's passivity. A takedown and turn later, Zare was up 6-0 and by the break, Zare had Khizriev struggling with conditioning. As soon as the second period began, Zare was not having any of Khizriev's flamboyance and scored a takedown and a gut to finish it in no time.

Arash YOSHIDA (JPN)Arash YOSHIDA (JPN) blocks an attack from Erfan ALIZADEH (IRI) in the 97kg final. (Photo: United World Wrestling / Kostandin Andonov)

A third Iranian wrestler could have won gold medal but Arash YOSHIDA (JPN), who had perhaps his biggest day in international wrestling, denied Erfan ALIZADEH (IRI) in the 97kg final.

Yoshida led 1-1 on criteria at the break in the final after he scored the stepout after Alizadeh's stepout. In the second period, Yoshida got the point for Alizadeh's passivity and then scored a stepout to lead 3-1 with 90 seconds left on the clock.

Alizadeh managed to score a stepout with seven seconds on the clock but Yoshida closed it out to win 3-2 to cap off a remarkable day of wrestling for him.

"I can say that it was a great day because I won at 97kg category," Yoshida said.

Arash YOSHIDA (JPN)Arash YOSHIDA (JPN) scores a takedown against Kyle SNYDER (USA). (Photo: United World Wrestling / Amirreza Aliasgari)

This final, however, was not Yoshida's biggest win of the day. Earlier in the semifinals, he defeated former world and Olympic champion Kyle SNYDER (USA) 5-5, his biggest win of the career.

Yoshida, however, dismissed that.

"That was kind a win by luck," he said. "Good technique at good timing but it was by chance I think."

Yoshida, who seems small for 97kg, was in all sorts of trouble for five minutes and 30 seconds of the match. Snyder clearly overpowered Yoshida and scored a takedown on the edge and as Yoshida was trying to sneak out of the hold, Snyder scored a pushout, all while Yoshida was on activity time.

Snyder led 4-0 before giving up a stepout and as both wrestlers maintained the intensity in the second period, Snyder's strength and positioning didn't let Yoshida get his on his attacks.

However, Yoshida managed to get a cut-back and a turn to lead 5-5 on criteria with 30 seconds on the clock. Despite Snyder's efforts, Yoshida managed to remain in contact and not get scored on to complete a top-class win.

"I compete in Bulgaria. I tried my best to prepare perfectly for this tournament also, but yeah I can say I still have tiredness from that," he said.

Despite the win over Snyder, Yoshida will continue training in his usual style to remain calm for big tournaments.

"I train like I always do," he said. "When I’m preparing for tournaments I become nervous but I think it’s important to do usual things to keep calm"

 

At 79kg, Gadzhimurad ALIKHMAEV (UWW) managed a perfect final to beat Paris Olympian Vladimeri GAMKRELIDZE (GEO), 4-1, and claim the gold medal.

Alikhmaev as wrestling only at the his second Ranking Series event of the career, having wrestling last at the Yasar Dogu in 2022. Since, he has been out of action for three years.

Japan dominated Women's Wrestling as usual winning two golds on offer on Thursday.

Umi ITO (JPN), who suffered her first international loss at the U23 World Championships in Tirana last year, made sure she took home better memories, winning the gold medal at 50kg.

Wrestling Paris Olympian Oksana LIVACH (UKR) in the final, Ito needed just 33 seconds to get a 10-0 technical superiority win, her fourth of the day.

Barring the quarterfinal against Nadezha SOKOLOVA (UWW) who threw Ito for a four-pointer using a headlock, the Japanese was in complete control of her bouts.

"In October, I lost at the U23 World Championships in Tirana and I felt extremely frustrated," Ito said. "But I'm very happy to be able to talk about that frustration on the same stage. After the U23s ended, I learned that I make small mistakes and give chances to my opponents, and that those kind of mistakes can affect the outcome of a match."

Despite her impeccable record internationally, Ito has not representated Japan at the senior World Championships as she is stuck behind Yui SUSAKI (JPN) and Remina YOSHIMOTO (JPN).

"Both Sasaki and Yoshimoto are opponents I have to defeat in order to participate in the Olympics," she said. "I believe that if I don't win at home first, we won't be able to win at the World Championships. So even after I return to Japan, I'll continue to practice and overcome the challenges so that I can win the Meiji Cup next June."

Haruna MURAYAMA (JPN)Haruna MURAYAMA (JPN) defeated Olga KHOROSHAVTSEVA (UWW) in the 55kg final. (Photo: United World Wrestling / Kadir Caliskan)

Japan won its second gold medal in Women's Wrestling through three-time world champion Haruna MURAYAMA OKUNO (JPN) defeated Olga KHOROSHAVTSEVA (UWW) 5-0 in the 55kg final.

She opened the day on a slow note, winning only 2-0 against Karla GODINEZ (CAN) but blanked former world silver medalist Oleksandra KHOMENETS (UKR) 10-0.

In the final, Khoroshavtseva was cautioned when Maruyama scored a stepout. With a 2-0 lead, Maruyama was content to keep the lead but Khoroshavtseva used open hands on the face and was cautioned again which gave one more point to the Japanese. A takedown late in the bout made it 5-0 for Maruyama.

RESULTS

Freestyle

79kg
GOLD: Gadzhimurad ALIKHMAEV (UWW) df. Vladimeri GAMKRELIDZE (GEO), 4-1

BRONZE: Ahmad MAGOMEDOV (MKD) df. Evan WICK (USA), via inj. def.
BRONZE: Khidir SAIPUDINOV (BRN) df. Hayk PAPIKYAN (ARM), 5-2

92kg
GOLD: Kamran GHASEMPOUR (IRI) df. Alan BAGAEV (UWW), 11-0

BRONZE: Michael MACCHIAVELLO (USA) df. Ahmed BATAEV (BUL), 3-1
BRONZE: Feyzullah AKTURK (TUR) df. Miriani MAISURADZE (GEO), via inj. def.

97kg
GOLD: Arash YOSHIDA (JPN) df. Erfan ALIZADEH (IRI), 3-2

BRONZE: Kyle SNYDER (USA) df. Dato PIRUZASHVILI (GEO), 10-0
BRONZE: Magomedgadji NUROV (MKD) df. Batyrbek TSAKULOV (SVK), 4-0

125kg
GOLD: Amir Hossein ZARE (IRI) df. Zelimkhan KHIZRIEV (UWW), 10-0

BRONZE: Kamil KOSCIOLEK (POL) df. Givi MATCHARASHVILI (GEO), 4-0
BRONZE: Dzianis KHRAMIANKOU (UWW) df. Hakan BUYUKCINGIL (TUR), via inj. (8-6)

Women's Wrestling

50kg
GOLD: Umi ITO (JPN) df. Oksana LIVACH (UKR), 10-0

BRONZE: Nadezhda SOKOLOVA (UWW) df. Katie DUTCHAK (CAN), 10-0
BRONZE: Erin GOLSTON (USA) df. MEIDUOLAJI (CHN), 4-2

55kg
GOLD: Haruna MURAYAMA (JPN) df. Olga KHOROSHAVTSEVA (UWW), 5-0 

BRONZE: Ekaterina VERBINA (UWW) df. Mariana DRAGUTAN (MDA), 10-0
BRONZE: Oleksandra KHOMENETS (UKR) df. Karla GODINEZ (CAN), 3-1