#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Paris medalists Valiev, Amouzad make golden return in Tirana

Wednesday, February 26, 2025 - 20:04 By Vinay Siwach

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TIRANA, Albania (February 26) -- Three Paris Olympic medalists were in action on day one of the Muhamet Malo Ranking Series event and two returned with medals.

Chermen VALIEV (ALB) and Rahman AMOUZAD (IRI), medalists at 74kg and 65kg, have announced themselves as early contenders for their respective continental championships. Islam DUDAEV (ALB), the third Paris medalist in action on Thursday, lost his 1/8 final at 65g.

Returning to action for the first time since winning the bronze medal at the Paris Olympics, Valiev claimed the gold medal at 74kg in Tirana, Albania. To make the victory sweeter, he defeated four-time European champion Tajmuraz SALKAZANOV (SVK) in the final at home.

Salkazanov has won gold medal at the European Championships for four straight editions and was expected to win this year, especially with the tournament to be held in Bratislava, Slovakia. But with Valiev beating Salkazanov, the odds have changed.

Chermen VALIEV (ALB)Chermen VALIEV (ALB) and Tajmuraz SALKAZANOV (SVK) in a tangle during the 74kg final. (Photo: United World Wrestling / Kostadin Andonov)

The two wrestlers were matched up for similar style of wrestling and were slow off the blocks. Valiev, however, kept his half shots on which forced Salkazanov to be on the activity clock. Valiev was up 1-0 at the break.

Valiev followed a similar strategy in the second period and Salkazanov was again put on the activity clock and Valiev led 2-0. The score was too steep for Salkazanov and his desperate attempts in the end as Valiev won 2-0.

Albania's other Paris Olympic bronze medalist Islam DUDAEV (ALB) did not have a similar luck at 65kg as he lost to Kaisei TANABE (JPN) and finished without a medal.

However, Paris silver medalist at 65kg Rahman AMOUZAD (IRI) expectedly made it to the final and won gold medal after a 5-1 win over Taiyrbek ZHUMASHBEK UULU (KGZ).

He opened the scoring with a takedown and continued with his attacks. A takedown on the edge made it 4-0 and Zhumashbek Uulu was cautioned for fleeing which made it 5-0. Amouzad took a step back and was content with the lead.

Zhumashbek Uulu got a point at the end for negative wrestling from Amouzad but that did not stop the Iranian from winning 5-1.

The second gold medal for Iran was won by Ali MOMENI (IRI), who was in Tirana last year for the U23 World Championships and won bronze medal. He earned gold at 57kg with a fall over Aiaal BELOLYUBSKII (TJK) in the second period.

Momeni was down 2-1 at the break but never looked worried about the match up against Belolyubskii. A half whipover from Momeni in the second period caught Belolyubskii unbalanced and Momeni was quick to hold him on the mat and get the fall.

Momeni's gold more or less confirms his spot on the Asian Championships team as he also defeated Hadi REZAEI (IRI) in the first match who could have made a claim for the spot if he had won.

Despite the loss, Belolyubskii can take heart from the fact that he became the first Tajik wrestler to win a medal at a Ranking Series event. He opened his day with a 4-1 win over Roberti DINGASHVILI (GEO), dominated Weiyu LI (CHN) for an 8-1 win and defeated Sultan KURMANALIYEV (KAZ) 10-4 in semifinals.

Japan won two gold medals as well, another example of the serious depth it has in wrestling.

Asian silver medalist Yoshinosuke AOYAGI (JPN) was up against former European champion Vazgen TEVANYAN (ARM) but remained unfazed in his 4-1 victory at 70kg. Tevanyan would be upset with his approach in the final as he defended a little too much.

As Aoyagi led 1-0 after the break, Tevanyan got the criteria 1-1 lead for Aoyagi's passivity. However, the referees deemed Tevanyan passive one more time and Aoyagi kept Tevanyan from scoring to lead 2-1. Any further attempts from Tevanyan were also thwarted by Aoyagi who got two more points for a throw at the end.

Takara SUDA (JPN)Takara SUDA (JPN) defeated Nachyn MONGUSH (UWW) in the 61kg final. (Photo: United World Wrestling / Kostadin Andonov)

At 61kg, Takara SUDA (JPN) upset former U23 world champion Nachyn MONGUSH (UWW) in a thrilling final.

Suda was quick off the blocks and scored a stepout and then hit a double leg for a 3-0 lead. Mongush stopped Suda with a chestwrap and then exposed him for two points. A reversal made it 4-2 before Suda got a takedown to lead 6-2 at the break.

Mongush began the second period with an attempted headpinch but Suda blocked it and pinned Mongush on the mat for two points to lead 8-2. Just when it seemed like he will run away with the gold medal, Mongush mounted a comeback. He scored a stepout and Suda was cautioned for fleeing.

With the score 8-4, Mongush scored another stepout and managed a takedown with 31 seconds left on the clock. A stepout without fleeing made it 8-8 but Suda kept the criteria lead for four two-point moves. He held on for the remaining 11 seconds and won the gold medal.

RESULTS

57kg
GOLD: Ali MOMENI (IRI) df. Aiaal BELOLYUBSKII (TJK), via fall

BRONZE: Almaz SMANBEKOV (KGZ) df. Merey BAZARBAYEV (KAZ), 3-2
BRONZE: Sultan KURMANALIYEV (KAZ) df. Weiyu LI (CHN), 9-9

61kg
GOLD: Takara SUDA (JPN) df. Nachyn MONGUSH (UWW), 8-8

BRONZE: Mukhamed BALGABAY (KAZ) df. Stilyan ILIEV (BUL), 7-0
BRONZE: Artem GOBAEV (UWW) df. Leomid COLESNIC (MDA), 3-0 

65kg
GOLD: Rahman AMOUZAD (IRI) df. Taiyrbek ZHUMASHBEK UULU (KGZ), 5-1

BRONZE: Bilol SHARIP UULU (KGZ) df. Kaisei TANABE (JPN), 3-1
BRONZE: Real WOODS (USA) df. Kaiji OGINO (JPN), 9-1

70kg
GOLD: Yoshinosuke AOYAGI (JPN) df Vazgen TEVANYAN (ARM), 4-1

BRONZE: Vasile DIACON (MDA) df. Akaki KEMERTELIDZE (GEO), 10-0 
BRONZE: William LEWAN (USA) df. James GREEN (USA), 4-3

74kg
GOLD: Chermen VALIEV (ALB) df. Taimuraz SALKAZANOV (SVK), 2-0

BRONZE: Yones EMAMI (IRI) df. Orozobek TOKTOMAMBETOV (KGZ), 6-1
BRONZE: Murad KURAMAGOMEDOV (HUN) df. Magoma DIBIRGADZHIEV (UWW), 1-1

86kg
GOLD: Chandler MARSTELLER (USA) df. Bolat SAKAYEV (KAZ), 2-0

BRONZE: Tariel GAPHRINDASHVILI (GEO) df. Mukhammad ABDULLAEV (KGZ), via fall (4-8)
BRONZE: Rustem MYRZAGALIYEV (KAZ) df. Sebastian JEZIERZANSKI (POL), 8-1