#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open: Gray, Nichita lose; Jafarov pinned

Saturday, January 13, 2024 - 09:50 By United World Wrestling Press

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ZAGREB, Croatia (January 13) -- More Women's Wrestling action on day four of the Zagreb Open. 53kg, 57kg, 72kg and 76kg wrestlers will be on the mat. In Greco-Roman, wrestlers from 63kg and 67kg will be in action.

WATCH LIVE | LIVE MATCH ORDER

14:50: A top semifinal to session the morning session as Parviz NASIBOV (UKR) pins world silver medalist Hasrat JAFAROV (AZE). Jafarov failed to score from par terre and challenged for leg foul. It was called clean, giving Nasibov a 1-1 criteria lead. Jafarov scored a stepout to lead 2-1 at the break. Nasibov gets the criteria back in the second period as Jafarov is called passive. Nasibov was happy to hold the criteria but referee calls for third passivity and Nasibov is put in par terre. As Jafarov tries the guy wrench, Nasibov stopped him and held to secure the pin

14:35: Aiperi MEDET KYZY (KGZ) into the final at 76kg. She will take on Juan WANG (CHN) for the gold medal. At 53kg, Qianyu PANG (CHN) with a superb arm throw and then pins Min ZHANG (CHN).

14:30: Not to be for Anastasia NICHITA (MDA)! The world silver medalist at 57kg falls to Asian Games bronze medalist Kexin HONG in a close 3-2 semifinal. Leading 1-1 on criteria, Nichita wasn't able to stop Hong from a late takedown.

14:20: 63kg world champion Leri ABULADZE (GEO) survives a tough semifinal against TIBILOV (SRB). Abuladze led 5-1 after two turns from par terre but was cautioned for blocking and a stepout from Tibilov made it 5-3. Tibilov scored a takedown with a second left to make it 5-5 but Abuladze had the criteria.

14:15: Juan WANG (CHN) upsets another American wrestler! Kennedy BLADES (USA) was leading 3-1 with 20 seconds left on the clock but Wang sprung into action and scored a takedown to win 3-3 at 76kg.

14:00: Adeline GRAY (USA) and Aiperi MEDET KYZY (KGZ) coming out on Mat B for their quarterfinal at 76kg. Medet Kyzy on a single and trips Gray for four! Another single-leg attack for a takedown. Medet Kyzy makes it look so easy. A 10-0 technical superiority for the world silver medalist over the bronze medalist

13:45: Juan WANG (CHN) with a top win over Kylie WELKER (USA). She built an early lead and scored a takedown late in the match to rule out Welker who scored five points. Wang moves into the semis with an 8-5 win.

13:30: Qianyu PANG (CHN) has been on a roll today. She is into the 53kg semifinals with an 8-0 win over Annika WENDLE (GER). Up next is Min ZHANG (CHN) who, incidentally, also defeated a German wrestler, Anastasia BLAYVAS (GER), via fall to reach the semis. 

13:05: Gagik SNJOYAN (FRA) with a 10-0 win over NEERAJ (UWW). That match is followed by Danial SOHRABI (IRI) falling to Kristupas SLEIVA (LTU) 7-1. He failed to score from two par terre advantages he got. Hasrat JAFAROV (AZE) blanks Niklas OEHLEN (SWE) 9-0.

12:45: Aiperi MEDET KYZY (KGZ) with another fall. She moves into the quarterfinals after pinning Justina DI STASIO (CAN). Next up is Adeline GRAY (USA).

12:35: Adeline GRAY (USA) looks like returning to her best since her comeback at the World Championships. She holds off Yuanyuan HUANG (CHN) 4-0 to move into the quarterfinals at 76kg.  

12:15: Karla GODINEZ (CAN) and Dominique PARRISH (USA) moving on at 53kg. Godinez with a win over Haley AUGELLO (USA) while Parrish gets a walkover from Lucia YEPEZ (ECU)

WW - 53 kg1/8 Final455(SRI) Nethmi Ahinsa Fernando PORUTHOTAGE (18)(CHN) Min ZHANG (19)

11:50: U20 world champion Moustafa ALAMELDIN (EGY) with a big throw in the second period to beat Morten THORESEN (NOR) 4-1 at 67kg and move to the next round

11:45: Parviz NASIBOV (UKR) and Hasrat JAFAROV (AZE) get going with easy wins. Nasibov got the better of HUSIYUETU (CHN) while Jafarov beat Alejandro SANCHO (USA) at 67kg. 

11:10: Danial SOHRABI (IRI) has made it a habit of living on the edge. Put in par terre, he gave up three turns as Haavard JOERGENSEN (NOR) led 7-1 at the break. Sohrabi didn't score any points when Joergensen was put in par terre but the Norweigen's conditioning was not up to the mark for the six minutes as Sohrabi five stepouts in the last 90 seconds to win 8-7.

10:45: Samar HAMZA (EGY) suffers a shock 3-2 loss to Kamile GAUCAITE (LTU) at 76kg. Just could not get going in her attacks. World silver medalist Aiperi MEDET KYZY (KGZ) with a fall over Rita TALISMANOVAAA (AIN)

10:30: Down goes the European champion Jonna MALMGREN (SWE) as Min ZHANG (CHN) builds a strong 8-2 lead before winning 12-6. On Mat C, young prodigy Mariia YEFREMOVA (UKR) with a 10-6 win over Ekaterina VERBINA (AIN).

10:15: Electric start to the day as world bronze medalist Lucia YEPEZ (ECU) and Nina HEMMER (GER) put on a show. Yepez pulls off an 11-9 win at 53kg. Little later, Qianyu PANG (CHN) pins Christianah OGUNSANYA (NGR).

10:00: Welcome to the fourth day of the Zagreb Open Ranking Series. Adelaine GRAY (USA),