#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Takara Suda, Ono's training partner and Japan's new star

Wednesday, February 26, 2025 - 19:19 By Vinay Siwach

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TIRANA, Albania (February 26) -- World champion Masanosuke ONO (JPN) has a rival and he knows him too well.

Takara SUDA (JPN), Ono's training partner since high school, won the Ranking Series gold medal at the Muhamet Malo in Tirana, Albania. Incidentally, it was in Tirana last year at the World Championships that an unheralded Ono rose to become the world champion.

READ MORE: Masanosuke Ono Takes Over Wrestling

Suda and Ono went to the same high school -- Tosu Tech -- and trained together before both joined the Yamanashi Gaikun University. Both training partners are quickly turning into rivals as Ono charts his own path while Suda can become the first choice at the university.

While the Ranking Series isn't the same as the stacked World Championships, Suda's style and quick movements can trouble even the best as it was evident on Wednesday.

Suda's quick movement aided his attacking style. Over the course of his four bouts, Suda made his opponents uncomfortable with forward pressure and catching them off guard. While defending, he was able to turn around from the zone.

Takara SUDA (JPN)Takara SUDA (JPN) defeated Nachyn MONGUSH (UWW) in the 61kg final. (Photo: United World Wrestling / Kostadin Andonov)

In the 61kg final, Suda was up against former U23 world champion Nachyn MONGUSH (UWW) and despite a late comeback from Mongush, Suda held on to a very impressive 8-8 win and the gold medal.

"I feel happy," Suda said after his win. "Most of all I'm really grateful to all the people who support me on a daily basis, including my family, the manager and coaches, and my friends who practiced with me."

Suda was quick off the blocks and scored a stepout and then hit a double leg for a 3-0 lead. Mongush stopped Suda with a chestwrap and then exposed him for two points. A reversal made it 4-2 before Suda got a takedown to lead 6-2 at the break.

Mongush began the second period with an attempted headpinch but Suda blocked it and pinned Mongush on the mat for two points to lead 8-2. Just when it seemed like he will run away with the gold medal, Mongush mounted a comeback. He scored a stepout and Suda was cautioned for fleeing.

With the score 8-4, Mongush scored another stepout and managed a takedown with 31 seconds left on the clock. A stepout without fleeing made it 8-8 but Suda kept the criteria lead for four two-point moves. He held on for the remaining 11 seconds and won the gold medal.

Takara SUDA (JPN)Takara SUDA (JPN) with the gold medal after winning at 61kg in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

This was the second time Suda was wrestling a final at the international level. He won a silver medal at the U15 Asian Championships in 2019 but had not wrestled internationally since.

Perhaps the rust over the years of being away from international wrestling was visible as his conditioning worsened in the second period. 

"It's been a long time since I last played a final," he said. "It was my first overseas match in five [six] years. I was already taking on this match with a sense of challenge. I really didn't expect it to turn out like this."

The 20-year-old is now waiting for the Ono, who is in the United States for more than a month now, to return so he can train with the world champion.

"I train with Ono as a teammate not only at the university but also at the high school. Now he is in America but I want to train when he comes back."