#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open: Tynybekova beats Motoki again, Zhou rules 68kg

By Vinay Siwach

ZAGREB, Croatia (January 12) -- For the last two years, Aisuluu TYNYBEKOVA (KGZ) has begun her seasons disastrously. She suffered first-round losses in Istanbul and Zagreb in 2022 and 2023 Ranking Series events respectively.

But the world champion has begun 2024 with a gold medal at the first Ranking Series event -- winning the 62kg weight class at the Zagreb Open on Friday.

After winning her third world title in Belgrade last year, Tynybekova traveled to the Asian Games in October 2023 but finished with a bronze medal. There, she had said that a break from wrestling for some time would help her for the new season.

It appears that the break did help Tynybekova as she won five bouts on Friday albeit taking them notoriously close. After winning close bouts against Adaugo NWACHUKWU (USA), Yaru WU (CHN) and Alina KASABIEVA (AIN), Tynybekova set up a World Championships rematch against Sakura MOTOKI (JPN) in the semifinal.

Unlike the World Championships final, it seemed that Motoki had a plan. She moved much quicker and remained at a distance from Tynybekova. The first point on the scoreboard came as Tynybekova was called for passivity. Motoki then added a takedown to lead 3-0 at the break.

"In the first period I wrestled passively because I was tired," Tynybekova said. "Motoki was leading 3-0 but during the break time the coach told me to wrestle actively right from the beginning to score two points and finish the match 3-3 winning on criteria."

That's what Tynybekova did. Motoki was hit with a passivity call with 50 seconds remaining. During Motoki's activity time, Tynybekova got the opportunity to hit a single-leg attack and she got exposure to lead 3-3 with 10 seconds on the clock.

"The semifinal and those six minutes seemed to be endless for me," she said. "I thought the time would never end."

Aisuluu TYNYBEKOVA (KGZ)Aisuluu TYNYBEKOVA (KGZ) defeated Kayla MIRACLE (USA) in the final. (Photo: UWW / Kadir Caliskan)

In the final, Tynybekova faced a familiar opponent in Kayla MIRACLE (USA) and won with the largest margin of victory in her five bouts, beating her 7-0.

"I wasn’t thinking about winning the gold," she said. "The main thing was to come here and try myself against international athletes. We knew that the strongest ones would come here to compete. The coach Nurbek Izabekov said that we should come here and just wrestle as if we were at home. It didn’t matter for me to win or lose, the main goal was to wrestle."

But compared to the World Championships, Tynybekova said that she is still recovering physically and will assess her future tournaments depending on the same.

"In comparison with the World Championships, this tournament in Zagreb was harder for me because I am not in good health now," she said. That’s why all the matches today were really difficult. [Next], I think we will be wrestling at all the Rankings Series as well as the Asian championships that will be held in our country in Kyrgyzstan."

Feng ZHOU (CHN)Feng ZHOU (CHN) dominated the 68kg weight class in Zagreb. (Photo: UWW / Kostadin Andonov)

In the other Women's Wrestling weight class, veteran Feng ZHOU (CHN) clinched the 68kg gold medal after a close 2-0 win over Forrest MOLINARI (USA).

But it was total domination from Zhou in the morning session as she took out world champion Buse TOSUN (TUR) in the opening match and world silver medalist Delgermaa ENKHSAIKHAN (MGL) in the semifinals.

Rolling back the years, Zhou showed that strong gut wrench that the Chinese wrestlers are famous for. Tosun had no answers to Zhou's grip and suffered a 10-0 loss.

Zhou was in trouble in the second bout against Wiktoria CHOLUJ (POL) when the Polish wrestler scored a takedown with 10 seconds remaining to lead 3-1. But Zhou hit exposure with three seconds on the clock to win 3-3. A lost challenge gave her an extra point.

After beating RADHIKA (UWW) 13-0 in the quarterfinal, Zhou used the gut wrench to build a 9-0 lead against Enkhsaikhan in the semifinal before the Mongolian close the gap to 9-5. However, it did not give her the win.

Molinari was hit with two passivity calls on either side of the break which gave Zhou a 2-0 lead which was enough, along with her defense, to get her the gold medal.

In the non-Olympic weight classes, Ukraine won two gold medals with Alina FILIPOVYCH (UKR) clinching the gold medal at 59kg and Alla BELINSKA (UKR) winning the 65kg gold after dominating the round-robin.

Milad ALIRZAEV (AIN)Milad ALIRZAEV (AIN) completes a throw on Aleksandr KOMAROV (SRB). (Photo: UWW / Kostadin Andonov)

Alirzaev shines

In a bracket that had five World Championships medalists including world champion David LOSONCZI (HUN), Milad ALIRZAEV (AIN) emerged as the best at 87kg, winning the gold after beating Alireza MOHMADIPIANI (IRI), 4-2, in the final.

After a few easy matches early on, Alirzaev was tested by Aleksandr KOMAROV (SRB) in the quarterfinals. Alirzaev hit a big throw from par terre to lead 5-1 but Komarov got two turns from par terre in the second period to make it 5-5. Alirzaev led 5-5 on criteria thanks to the four-point technique which helped him win as well.

In the semifinal, Daniel GREGORICH (CUB) mounted a comeback from 7-0 to make it 7-7 and lead on criteria. However, Alirzaev scored a reversal with 30 seconds remaining to win 8-7.

The final saw Mohmadipiani get the par terre advantage and he managed to throw Alirzaev but failed to get a correct throw. Alirzaev blocked him during the throw to score two points, a decision which Iran challenged and lost, giving Alirzaev a 3-1 lead.

Mohmadipiani scored a stepoutn in the stepout but that was after Alirzaev was awarded a point for par terre. The final score remained 4-2 as Alirzaev won the gold.

The bronze medals were won by Aleksandr KOMAROV (SRB) who beat Daniel GREGORICH (CUB), 9-0, while Alan OSTAEV (AIN) beat Achiko BOLKVADZE (GEO) via fall. Ostaev had earlier knocked out world champion Losonczi in the opening bout.

At 77kg, world silver medalist Sanan SULEYMANOV (AZE) won the gold after Zoltan LEVAI (HUN), a world silver medalist from 2022, pulled out injured during the match.

dg

RESULTS

Women's Wrestling

59kg
GOLD: Alina FILIPOVYCH (UKR)
SILVER: Mariana CHERDIVARA ESANU (MDA)
BRONZE: Alyona KOLESNIK (AZE)

62kg
GOLD: Aisuluu TYNYBEKOVA (KGZ) df. Kayla MIRACLE (USA), 7-0

BRONZE: Veranika IVANOVA (AIN) df. Ana GODINEZ (CAN), via inj. def.
BRONZE: Alina KASABIEVA (AIN) df. Sakura MOTOKI (JPN), via inj. def.

65kg
GOLD: Alla BELINSKA (UKR)
SILVER: Kadriye AKSOY (TUR)
BRONZE: Anne NUERNBERGER (GER)

68kg
GOLD: Feng ZHOU (CHN) df. Forrest MOLINARI (USA), 2-0

BRONZE: Buse TOSUN (TUR) df. Delgermaa ENKHSAIKHAN (TUR), 5-1
BRONZE: Tetiana RIZHKO (UKR) df. Qian JIANG (CHN), 11-6

Greco-Roman

77kg
GOLD: Sanan SULEYMANOV (AZE) df. Zoltan LEVAI (HUN), via injury (5-0)

BRONZE: Yunus BASAR (TUR) df. Ahmet YILMAZ (TUR), 2-1
BRONZE: Nao KUSAKA (JPN) df. Burhan AKBUDAK (TUR), 8-7

87kg
GOLD: Milad ALIRZAEV (AIN) df. Alireza MOHMADIPIANI (IRI), 4-2

BRONZE: Aleksandr KOMAROV (SRB) df. Daniel GREGORICH (CUB), 9-0
BRONZE: Alan OSTAEV (AIN) df. Achiko BOLKVADZE (GEO), via fall