#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Muhamet Malo 2025 Ranking Series Freestyle Finals

Wednesday, February 26, 2025 - 09:26 By Vinay Siwach

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TIRANA, Albania (February 26) -- The second Ranking Series of 2025, Muhamet Malo, is underway in Tirana, Albania. Kicking off with Freestyle, six weight class will be held on day one -- 57kg, 61kg, 65kg, 70kg, 74kg and 86kg

WATCH LIVE | LIVE MATCH ORDER

15:30: Chandler MARSTELLER (USA) and Bolat SAKAYEV (KAZ) enter the 86kg final after contrasting wins. Marsteller controlled his way to a 4-0 win over Sebastian JEZIERZANSKI (POL) while Sakayev hangs on for a 4-4 criteria win over Tariel GAPHRINDASHVILI (GEO).

15:20: Chermen VALIEV (ALB) finds a way to beat Yones EMAMI (IRI) 8-3 in the 74kg semifinal. A big armthrow for two points for Valiev which he challenged to ask for four points. Emami with a takedown to lead 3-2 at break. But Valiev switches levels in the second period with six points including a takedown and gut wrench to win 803. He will face Taimuraz SALKAZANOV (SVK) in the final. Salkazanov will be aiming for his second straight Ranking Series gold medal after he defeated Magoma DIBIRGADZHIEV (UWW) 5-0 in the other semifinal. Two takedowns in his win.

15:15: Vazgen TEVANYAN (ARM) blanks Akaki KEMERTELIDZE (GEO) 6-0 to enter the 70kg final. He will take on Asian silver medalist Yoshinosuke AOYAGI (JPN) who hangs on for a 2-1 win over James GREEN (USA) despite Green's multiple efforts to score. Aoyagi with some sneaky defense.

15:05: Rahman AMOUZAD (IRI) is into another Ranking Series final but not without a fight. Real WOODS (USA) had him in trouble in the first period with a takedown but Amouzad kept the pace of the bout and score seven stepouts, two takedowns and a point for Woods fleeing to win 13-2

Amouzad will face Taiyrbek ZHUMASHBEK UULU (KGZ) in the final after the Kyrgyz beat Kaisei TANABE (JPN) 14-3 in the other semifinal. Zhumashbek led 1-1 on criteria but was put on activity clock again but he scored two points via attempted suplex. Tanabe blocked his second throw attempt and scored two. Tanabe challenged but there was no change in scoring and it gave Zhumashbek Uulu another point. A takedown later, Zhumashbek led 8-3 before he finished the bout with another throw for four and turn for two.

14:50: Takara SUDA (JPN), making his international debut at senior level, blanks Artem GOBAEV (UWW) 9-0 in the 61kg semifinals. After leading 3-0, Suda with a huge suplex for four and two stepouts to win 9-2. He will take on Nachyn MONGUSH (UWW) in the final who beat Stilyan ILIEV (BUL) 7-1 in the other semifinal.  

14:40: Ali Hossein MOMENI (IRI) takes out Almaz SMANBEKOV (KGZ) 6-2 in the first semifinal of 57kg. Huge win for Momeni who will now take on Aiaal BELOLYUBSKII (TJK) who just became the first Tajik wrestler to reach a Ranking Series final after beating Sultan KURMANALIYEV (KAZ) 10-4.

14:10: Cherman VALIEV (ALB) sets up a 74kg semifinal against Yones EMAMI (IRI) after a 5-1 win over Orozobek TOKTOMAMBETOV (KGZ). Valiev was down 1-1 on criteria but he gets on Toktomambetov's leg and blocks a chest wrap for two points. A gut wrench gives him two more as he settles for a 5-1 win.

14:00: Rahman AMOUZAD (IRI) continues to be solid his underhook game and U23 world silver medalist Kaiji OGINO (JPN) found no way to break that grip. Amouzad posts a 4-0 win and marches into the semifinals at 65kg.

13:53: Taiyrbek ZHUMASHBEK UULU (KGZ) with a front headlock exposure over Bilol SHARIP UULU (KGZ) with two seconds remaining in the 65kg quarterfinal to win 3-2. Sharip Uulu challenges but the move was in time. One more point for Zhumashbek Uulu to make it 4-2 

13:45: Vazgen TEVANYAN (ARM) will be upset with himself for not attacking from the word go but he manages to survive a huge upset against Vasile DAICON (MDA). Daicon was leading 2-0 when Tevanyan made desperate attempts to score. He gets a stepout and Daicon a fleeing caution to give Tevanyan a 2-2 criteria lead. Daicon challenges the call but the original fleeing decision is confirmed. A lost challenge added to Tevanyan's score who wins 3-2

13:40: Yoshinosuke AOYAGI (JPN) blanks William LEWAN (USA) 11-0 at 70kg. The Asian silver medalist is likely to go all the way and has looked in stunning form this tournament. James GREEN (USA) waits next in the semifinals.

13:25: Nachyn MONGUSH (UWW) looks very good at 61kg. He rolls to an 11-0 win over Daviti ABDALADZE (GEO). Arten GOBAEV (UWW) wins his bout as well and a Mongush vs Gobaev final looks inevitable at 61kg.

13:05: Chermen VALIEV (ALB) was with unreal speed in his attacks as Narek HARUTYUNYAN (ARM) fails to stop him and Valiev wins 9-0 in his first bout at 74kg. Valiev retuning to the mat since his bronze medal in Paris.

12:50: Big upset on Mat A as Bilol SHARIP UULU (KGZ) beats U23 world champion Ibragim IBRAGIMOV (UWW) 14-4 at 65kg. Ibragimov was leading 4-2 but Sharip Uulu with a traparm gut-wrench and 12 straight points to claim victory.

12:40: Islam DUDAEV (ALB) faces a tough one in Kaisei TANABE (JPN). Dudaev with a cut-back using his hands but it is scored two points each with Dudaev leading on criteria. Tanabe with a takedown and gut wrench to make it 8-2. Dudaev scores to cut the lead to 8-4 at the break. Dudaev continues his comeback with another takedown and is now down 8-6 with 45 seconds remaining. Tanabe throws himself on the mat once Dudaev gets to his leg and Dudaev scores a takedown to lead 8-8 on criteria. Dudaev on the legs, Tanabe sitting in the final few seconds and Tanabe scores exposure to win 10-8 just within time.

12:30: Rahman AMOUZAD (IRI) with a underhook masterclass in his bout against Goderdzi DZEBISASHVILI (GEO). He scores two stepouts and then gets an activity point. A stunning takedown to lead 5-0 at the break. He adds two more takedowns in the second period, and a throw for four to win 13-0 with around two minutes remaining.

12:20: Nachyn KUULAR (KAZ), a former U23 world champion, is turning up for Kazakhstan at 70kg. This is his first UWW event in six years. He takes on Vasile DAICON (MDA) in the 1/8 final. Kuular put on activity clock and Daicon leads 1-0 at the break. Daicon with a single leg attack and converts it into a takedown for a 3-0 lead. He adds another takedown with a minute remaining to lead 5-0. Leg lace on Kuular and Daicon wins 11-0. Kuular's comeback ends in unfortunate way.

12:00: Vazgen TEVANYAN (ARM) got two activity points and a takedown as he beats Mihail GEORGIEV (BUL) 4-0 at 70kg. He is wrestling a weight class up than his preferred 65kg.

 

11:45: Artem GOBAEV (UWW) has no trouble seeing off Meirambek KARTBAY (KAZ) at 61kg. In the next UWW vs KAZ bout at 61kg, Nachyn MONGUSH (UWW) with two takedowns in his 4-0 win over Mukhamed BALGABAY (KAZ).

11:25: Ali Hossein MOMENI (IRI) and Hadi REZAEI (IRI) were clubbed together in the opening round of 57kg and Momeni comes out unscathed 6-1. Rezaei with a desperate headlock throw in the final seconds but is awarded only two. He challenges for a four but loses the challenge. Momeni's win revised to 7-3

11:20: Asian champion Kento YUMIYA (JPN) was stuck in a leg lace and fell behind 14-6 against Manvel KHNDZRTSYAN (ARM) at 57kg. But he unleashes a leg lace on Khndzrtsyan and cuts to score to 14-10. A stepout to make it 14-11. Underhook dense till the end of the time by Khndzrtsyan and he wins 14-11.

11:10: At 74kg, Tajmuraz SALKAZANOV (SVK) with a 2-1 win over Murad KURAMAGOMEDOV (HUN). All three points scored were activity points!

11:00: Paris Olympic bronze medalist Islam DUDAEV (ALB) up against Klevisi PRECI (ALB) and he impresses with a 12-0 blanking of his compatriot. Dudaev looked on the mat with

10:40: A little warm up for Rahman AMOUZAD (IRI) but he manages to post a controlled 7-0 win over Nursultan SDYK (KAZ) at 65kg. Soon after, Adlan ASKAROV (KAZ) with a thrilling 8-7 win over Agustin DESTRIBATS (ARG).

10:30: Welcome to Tirana for the second Ranking Series of the year. Rahman AMOUZAD (IRI), the Olympic silver medalist from Paris, is up on the mat straightaway.