#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open: Tynybekova beats Motoki; Tosun, Losonczi stunned

By United World Wrestling Press

ZAGREB, Croatia (January 12) -- The Zagreb Open enters day three with Greco-Roman in 77kg and 87kg. The Women's Wrestling will continue in four weight classes with Sakura MOTOKI (JPN) hoping to avenge her World Championships final loss to Aisuluu TYNYBEKOVA (KGZ).

Watch the Zagreb Open live on UWW+ for free using promo code ZAGREB100.

WATCH LIVE | LIVE MATCH ORDER

The finals for the evening session

Women's Wrestling

62kg: Aisuluu TYNYBEKOVA (KGZ) vs Kayla MIRACLE (USA)
68kg: Forrest MOLINARI (USA) vs Feng ZHOU (CHN)

Greco-Roman

77kg: Zoltan LEVAI (HUN) vs Sanan SULEYMANOV (AZE)
87kg: Milad ALIRZAEV (AIN) vs Alireza MOHAMADIPIANI (IRI)

16:45: Alireza MOHAMADIPIANI (IRI) enters the 87kg final with a 2-1 victory over Alan OTSAEV (AIN). Mohamadipiani scored a stepout from par terre and then defended his par terre position to win 2-1 and enter the final.

16:35: Feng ZHOU (CHN) takes out the world silver medalist Delgermaa ENKHSAIKHAN (MGL) 9-5 in the semifinal at 68kg. Strong gut wrench in the action again as she built a 9-1 lead before a reversal and a gut closed the score to 9-4. A late passivity warning cost her a point but not the bout.

16:25: Sanan SULEYMANOV (AZE) enters the 77kg final against Zoltan LEVAI! He gets the better of Yunus BASAR (TUR) 3-3. Both wrestlers scored a turn from par terre but Suleymanov with the last-point criteria.

16:20: Absolute madness in that Milad ALIRZAEV (AIN)-Daniel HECHAVARRIA (CUB) semifinal at 87kg. Alirzaev scored a four-pointer from par terre and a takedown to lead 7-0. But Hechavarria made a comeback in the second period to tie it 7-7 before Alirzaev scored a reversal to lead 8-7 with 40 seconds remaining. He kept that lead.

16:05: Zoltan LEVAI (HUN) with a 3-1 victory over Burhan AKBUDAK (TUR) in the 77kg semifinals. Levai scored a turn from par terre in the second period to enter the final.

15:55: A big throw from Milad ALIRZAEV (AIN) saves him in the 87kg quarterfinal against Aleksandr KOMAROV (SRB). Alirzaev got the first par terre advantage and hit a four. In the second period, Komarov scored two turns from par terre and made it 5-5 with Alirzaev leading on criteria. The score and lead remained that way till the end.

15:50: Time for the big semifinal at 62kg. Sakura MOTOKI (JPN) and Aisuluu TYNYBEKOVA (KGZ) on Mat B. Tynybekova put on the activity clock. She fails to score and Motoki gets a takedown to lead 3-0 at the break. Remember Tynybekova defeated Motoki in the 62kg final at the World Championships. Motoki keeps stepping back in the second period and is hit with the 30-second activity period. Tynybekova catches Motoki off guard and scores exposure along with the activity period point to win 3-3. That was stunning from Tynybekova.

15:45: Zoltan LEVAI (HUN) ends world bronze medalist Nao KUSAKA's (JPN) run. He gets a reversal from par terre and then traps the arm to score a turn. A big lift and huge four plus another turn gives him a 9-1 victory at 77kg. In 87kg, Alireza MOHMADIPIANI (IRI) scores from par terre in the second period to beat Achiko BOLKVADZE (GEO) 3-3.

15:30: Yunus BASAR (TUR) gets the better of Ali ARSALAN (SRB) at 77kg. Basar was the better and more active wrestler. He won 8-1. A little later, Burhan AKBUDAK (TUR) won his 77kg bout with a fall.

15:15: Aisuluu TYNYBEKOVA (KGZ) continues her solid run and is now in the semifinal. She defeated Alina KASABIEVA (AIN) 7-3. She will face Sakura MOTOKI (JPN)

15:10: Iryna KOLIADENKO (UKR) with a takedown to open the scoring against Sakura MOTOKI (JPN) who managed to survive a pin as well. Motoki with a double-leg and takes a 2-2 criteria lead at the break. Motoki with another takedown and one point for the activity clock. She now leads 5-2. She wins and will wrestle Aisuluu TYNYBEKOVA (KGZ) in the semifinal.

14:55: Alan OSTAEV (AIN) and Exauce MUKUBU (NOR) put on a show! Mukubu opened with a big four-pointer and one stepout but Ostaev had a takedown, four-pointer and a stepout to lead 7-5. Mukubu added a takedown but that was not enough as Ostaev hit a huge four and won 11-8

14:40: World bronze medalist Nao KUSAKA (JPN) beats 72kg world champion Ibrahim GHANEM (FRA) 10-0 after a huge throw for four. Kusaka flexes to show his domination. On Mat C, Idris IBAEV (GER) has two big throws to win 10-0 against VIKAS (UWW).

14:30: Aleksandr KOMAROV (SRB) is solid in par terre and Kiryl MASKEVICH (AIN) can't break his defense. Komarov moves into the quarterfinals at 87kg with a 6-2 win.

14:20: Ali ARSALAN (SRB) with a 9-0 win at 77kg over Antonio KAMENJASEVIC (CRO). He moves into the quarterfinals. On Mat C, Sanan SULEYMANOV (AZE) beats Aik MNATSAKANIAN (BUL) 2-0.

13:50: Clutch from Feng ZHOU (CHN)! Trailing 3-1 with 10 seconds on the clock, Zhou gets Wiktoria CHOLUJ (POL) in a headlock and rolls to get two points and wins 3-3 on criteria. Poland challenges, asking for two points for Choluj as well for exposure but that is not the case. A 4-3 win for Zhou.

13:40: Aisuluu TYNYBEKOVA (KGZ) is wrestling  Yaru WU (CHN) and trailing 5-0 at the break. On the adjacent mat, Sakura MOTOKI (JPN) is wrestling LILI (CHN) and leading 4-0. Tynybekova with a go-behind to cut the lead to 5-2. She picks a cross-ankle and takedown to make it 5-4 with a minute left. Wu with a one-on-two but Tynybekova slips out and scored a takedown to take a 6-5 lead. Wu with another attempt but Tynybekova held on for a 6-5 win. Motoki got a leg lace on Lili to stretch her lead to 8-0. A throw from Lili got her two but a reversal and two for Motoki who now leads 11-2 and will win with the same score.

13:15: Another world champion falls in the first bout! David LOSONCZI (HUN) falls 9-0 to Alan OSTAEV (AIN) in the first period itself. Ostaev with an arm spin for four and then a correct throw for two to lead 6-0. Losonczi tries to do the double-arm lock throw but falls on his back, giving Ostaev two more. Hungary challenges the call but it stands and Ostaev wins 9-0

13:00: Aleksandr KOMAROV (SRB), wrestling his first tournament for Serbia, with a quick 9-1 win over Spencer WOODS (USA) at 87kg. On Mat C, Exauce MUKUBU (NOR) took his own time to beat Ioannis NARLIDIS (CAN) 12-4.

12:30: Kiryl MASKEVICH (AIN) with a victory via fall over Yoan DIMITROV (BUL) at 87kg and then Istvan TAKACS (HUN) beats Islam ABBASOV (AZE) 3-2.

12:10: World champion Ibrahim GHANEM (FRA), Yunus BASAR (TUR), Ali ARSALAN (SRB) and VIKAS (UWW) all begin their tournament with convincing wins at 77kg.

11:50: Sanan SULEYMANOV (AZE) used a second period takedown to beat Ahmet YILMAZ (TUR) 3-1 at 77kg. Turkiye is trying to find their wrestlers for the Olympic qualifier and Yilmaz, with that loss, may well be out of that race.

11:30: World champion Buse TOSUN (TUR) gets rolled by Feng ZHOU (CHN) who has a solid gut wrench! Zhou with a 10-0 win at 68kg.

11:20: SONAM (UWW) has to forfeit her bout Iryna BONDAR (UKR) after she fell during the bout. Bondar declared winner by injury but seems like Sonam was had a bad weight cut.

11:10: Typical Aisuluu TYNYBEKOVA (KGZ) match there. She led 2-0 against Adaugo NWACHUKWU (USA) after two activity points and when Nwachukwu tried an attack in the final few seconds, Tynyebkova scored to win 4-0. 

11:00: A two-minute pin for Sakura MOTOKI (JPN) over Eniko ELEKES (HUN) at 62kg. Motoki and Aisuluu TYNYBEKOVA (KGZ) are on the path to meeting in the semifinals.

10:50: Milad ALIRZAEV (AIN) warms up with a 9-0 win over Martynas NEMSEVICIUS (LTU) Both passivities were won by Alirzaev and he gave little opening to Nemsevicius.

10:30: First big match of the day and world bronze medalist Nao KUSAKA (JPN) comes back from 3-0 down to win 8-7 against Stoyan KUBATOV (BUL) at 77kg. On Mat B, Jonni SARKKINEN (FIN) gets going with an 8-3 win over Khasay HASANLI (AZE).

10:00: Welcome to day three of the Zagreb Open with women's wrestling in four weight classes and two Greco-Roman weight classes.