#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open: Azarpira beats Snyder; Zare, Susaki dominate

By Vinay Siwach

ZAGREB, Croatia (January 11) -- He was ready to take over the 97kg weight class in Iran after the Tokyo Olympics. He won the U23 World Championships aged 19 years. He repeated as the champion in 2022. But then Mojtaba GOLEIJ (IRI) rose along with Mohammad MOHAMMADIAN (IRI).

After spending a year struggling at 92kg because of the decision of Iran's management, Amirali AZAPIRA (IRI) is back to his best at 97kg. He defeated Goleij and Mohammadian in Iran and shocked the wrestling world on Thursday with a controlled win over Kyle SNYDER (USA) at the Zagreb Open to win the gold medal.

Snyder, who was the favorite to win the gold medal, especially after his easy 4-0 win over Kamran GHASEMPOUR (IRI) in the semifinal, was shut down by Azarpira in the second period, suffering a 6-3 loss after leading 3-0.

Amirali AZARPIRA (IRI)Amirali AZARPIRA (IRI) scores on Kyle SNYDER (USA) in the 97kg final. (Photo: UWW / Kadir Caliskan)

Memories from last year's Zagreb Open final must have flashed for Azarpira as he lost that match 3-0 to return with a silver medal. But this year, despite Snyder's 3-0 lead, Azarpira continued his attacks and scored two takedowns in the second period to win 6-3.

"I had already thought about the final," Azarpira said. "I had practiced with the other guys [on the Iran team] for a long time for this competition. Last year, I lost to Snyder in the same tournament and the same final but this year, I was confident that I could defeat him."

Snyder led 1-0 at the break after Azarpira was on the activity clock and opened the second period with a takedown to lead 3-0. But Azarpira answered with a takedown of his own to make it 3-2 and added a stepout which Snyder challenged but lost.

Azarpira led 4-3 with over a minute remaining in the final and Snyder came close to scoring the winning stepout twice but Azarpira's defended well.

"It was a good takedown in the first period and then he got into my legs and scored," Snyder said. "I still had a minute and 15 seconds to score but could not. He had good defense. It was good to compete and keep learning. I need to get better at opening guys up and score points."

Azarpira used Iran's traditional underhooks and kept his legs away from Snyder's reach to avoid getting taken down or double-leg attacks.

"I was three points behind but I didn’t lose my focus because I had a plan," Azarpira said. "I knew that even if I was six points behind, I could win it. I was relieved because I already knew that I was going to win. My mind was ready for this competition and I had gained self-confidence."

Azarpira lost some of his self-confidence in 2023 when Iran decided to prepare him for the World Championships at 92kg after Ghasempour's injury. He finished fourth at the Ranking Series event in Budapest and eighth at the World Championships after a loss to Zahid VALENCIA (USA).

But come 2023, he won the Iran nationals to earn his spot for Zagreb and with the win over Snyder, he will be headed to the Asian Olympic Qualifiers in Bishkek in April.

"I’ve been playing at the weight of 97kg for about three or four years and I fit in this weight," he said. "But according to the opinion of the technical staff of my country, they allowed me to participate in the World Championships at 92kg. But at this weight, considering the weight I lost and the circumstances, I didn’t have the necessary preparation for the competition and I was very annoyed during this time. But I wasn’t real me in the World Championships when I lost."

Azarpira opened the day with a 5-0 win over Radoslaw BARAN (POL) and survived a scare against Isaac TRUMBLE (USA) 8-7 before winning 10-0 against VICKY (UWW).

But Snyder was dominant in the first three matches. He defeated Tuerxunbieke MUHEITE (CHN), Erhan YAYLACI (TUR) and Cristian SARCO (VEN) via technical superiority. He would then beat Ghasempour 4-0 in their second career meeting.

Azarpira's win over Snyder has all but ended Ghasempour's Olympic hopes. Winning the quota in Bishkek would mean that Azapira's ticket to Paris is all but guaranteed.

"It can be said that this weight is the hardest weight in the World, Olympic, Asian," Azarpira said. "With the plans I have, I hope I can get the best results in this weight and I have high hopes in myself.

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) defeated Amirreza MASOUMI (IRI) 5-0 in the 125kg final. (Photo: UWW / Kadir Caliskan)

Another Iran wrestler who has confirmed his Paris Olympics ticket is world champion Amir Hossein ZARE (IRI) as he defeated Amirreza MASOUMI (IRI) in the 125kg final. The bout was a playoff for the Olympic spot as Masoumi had won the national championships. Like their previous encounters, Zare was in control of the bout which he won 5-0.

"Masoumi is a young and powerful wrestler and he wrestles with high physical strength," Zare said. "Because of that, I was under pressure but according to the training I had done before this tournament, I showed my body was ready to defeat all my opponents."

Throughout the day, Zare showed why he remains the top wrestler at 125kg, winning two bouts via technical superiority before the final.

"The competition was high level and in our weight, except for one or two wrestlers, the champions of different countries were all present and this shows that this year is the year of the Olympics," he said.

Having won the World Championships twice now and a bronze medal at the Tokyo Olympics, Zare said that he would do everything in his control to win the Paris Olympics.

"The biggest dream of every athlete is Olympic gold and I practice and work hard every day to achieve the Olympic gold and I wanna do it not just once, but several times."

Mohammad NOKHODI (IRI)Mohammad NOKHODI (IRI) won the 79kg gold after a 6-0 win over Avtandil KENTCHADZE (GEO). (Photo: UWW / Kostadin Andonov)

Iran's third gold medal was won by Mohamad NOKHODI (IRI) who recovered from a grueling semifinal against Evan WICK (USA) to win gold at 79kg with a 6-0 win over Avtandil KENTCHADZE (GEO). The two-time world silver medalist Iranian struggled with his conditioning in the semifinal but managed to win 6-6. In the final, he scored all the points in the first period and then defended Kentchadze's attacks to win the gold.

Kentchadze finished with a silver medal last year as well after losing to Ali SAVADKOUHI (IRI) in the final.

In the other non-Olympic weight class in Freestyle, Nathan JACKSON (USA) won the gold medal at 92kg after a fall over Andro MARGISHVILI (GEO) in the final.

Yui SUSAKI (JPN)Yui SUSAKI (JPN) defeated Ziqi FENG (CHN) in the 50kg final. (Photo: UWW / Kadir Caliskan)

Susaki show

A fully fit and rejuvenated Yui SUSAKI (JPN) remained untouchable in wrestling as she won the 50kg gold medal with ease, finishing each of her five bouts well before time.

Her opponent in the final and world bronze medalist Ziqi FENG (CHN) had similar results, finishing her three bouts before time but suffered a 10-0 loss to Susaki in the final.

At the World Championships, Feng had troubled Susaki and only lost 4-2 but Susaki said it wasn't a big deal.

"I have no injury now," Susaki said. "After the World Championships, I planned a lot [for Feng]."

The 24-year-old has been on a long exposure trip to Europe in which she trained in Germany and France.

"I want to train with foreign athletes and know the style," she said. "I have the Olympics so I want to feel the power of foreign wrestlers, how to fight them, how to plan against them. I had a great experience."

At 55kg, Samantha STEWART (CAN) came home with a gold medal after a 3-1 victory over Roksana ZASINA (POL) in the final.

df

RESULTS

Freestyle

79kg
GOLD: Mohammad NOKHODI (IRI) df. Avtandil KENTCHADZE (GEO), 6-0

BRONZE: Evan WICK (USA) df. Abdollah SHEIKHAZAMI (IRI), 

92kg
GOLD: Nathan JACKSON (USA) df. Andro MARGISHVILI (GEO), via fall

BRONZE: Miriani MAISURADZE (GEO) df. Eric SCHULTZ (USA), 8-7

97kg
GOLD: Amirali AZARPIRA (IRI) df. Kyle SNYDER (USA), 6-3

BRONZE: Kamran GHASEMPOUR (IRI) df. Erhan YAYLACI (TUR), 3-1
BRONZE: Isaac TRUMBLE (USA) df. VICKY (UWW), 8-5

125kg
GOLD: Amir Hossein ZARE (IRI) df. Amirreza MASOUMI (IRI), 5-0

BRONZE: Zhiwei DENG (CHN) df. Geno PETRIASHVILI (GEO), via inj. def.
BRONZE: Mason PARRIS (USA) df. Giorgi MESHVILDISHVILI (AZE), 6-2

Women's Wrestling

50kg
GOLD: Yui SUSAKI (JPN) df. Ziqi FENG (CHN), 10-0

BRONZE: Nadezhda SOKOLOVA (AIN) df. Kseniya STANKEVICH (AIN), via fall (10-2) 
BRONZE: Otgonjargal DOLGORJAV (MGL) df. Evin DEMIRHAN (TUR), 7-6

55kg
GOLD: Samantha STEWART (CAN) df. Roksana ZASINA (POL), 3-1

BRONZE: Mariia VYNNYK (UKR) df. Roza SZENTTAMASI (HUN), 2-2
BRONZE: Mariana DRAGUTAN (MDA) df. Albina RILLIA (UKR), via fall (4-0)