#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open: Snyder beats Ghasempour, Zare vs Masoumi in 125kg final

Thursday, January 11, 2024 - 09:09 By United World Wrestling Press

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ZAGREB, Croatia (January 11) -- Zagreb Open day two is about to give wrestling fans a Kyle SNYDER (USA) vs Kamran GHASEMPOUR (IRI) and Amir Hossein ZARE (IRI) vs Amirreza MASOUMI (IRI) at 125kg. Yui SUSAKI (JPN) will also be in action.

Catch all the action from the Zagreb Open Ranking Series free using promo code ZAGREB100.

WATCH LIVE | LIVE MATCH ORDER

The finals for the evening session are set:

Women's Wrestling

50kg: Yui SUSAKI (JPN) vs. Ziqi FENG (CHN)
55kg: Samantha STEWART (CAN) vs. Roksana ZASINA (POL)

Freestyle

79kg:  Avtandil KENTCHADZE (GEO) vs Mohamad NOKHODI (IRI)
92kg: Andro MARGISHVILI (GEO) vs Nathan JACKSON (USA)
97kg: Kyle SNYDER (USA) vs Amirali AZARPIRA (IRI)
125kg: Amir Hossein ZARE (IRI) vs Amirreza MASOUMI (IRI)

13:45: Over on Mat A, world bronze medalist Ziqi FENG (CHN) rolled to a 12-2 win over world silver medalist Otgonjargal DOLGORJAV (MGL) to reach the 50kg final. She will take on Yui SUSAKI (JPN) in a rematch of the World Championships semifinal which Susaki won 4-2.

13:40: Kyle SNYDER (USA) and Kamran GHASEMPOUR (IRI) step out for the 97kg semifinal. Snyder with the first attacks and gets a stepout. Ghasempour is warned for activity and put on the 30-second clock. Snyder leads 2-0 at the break. Ghasempour gets a single leg but switches for a stepout. Snyder circles and scores a takedown with ease. Snyder leads 4-0 with a minute left. Snyder will hold off Ghasempour and march into the 97kg final with a 4-0 win. He will face Amirali AZARPIRA (IRI).

13:30: Amirreza MASOUMI (IRI) and Mason PARRIS (USA) on Mat A now. An underhook heavy Masoumi scores the first stepout but Parris with a takedown. Masoumi with another stepout. Parris shoots for a single leg but Masoumi blocks and gets exposure but Parris rolls him over for two points. 4-4 criteria lead for Parris. Masoumi with a takedown and Parris is put in par terre for fleeing the hold. Masoumi gets a gut wrench and makes it 8-4 at the break. Parris gets on some of the leg attacks but doesn't finish any. Masoumi still leads 8-4. Parris gives up a stepout but scores a takedown to make it 9-6. Masoumi is still with the lead. Two to finish the match and Masoumi wins 11-6 and sets up a final against Amir Hossein ZARE (IRI)

13:20: Geno PETRIASHVILI (GEO) pulls out injured against Amir Hossein ZARE (IRI) in their 125kg semifinal. Zare had defeated Petraishvili in the World Championships final last year.

13:15: World bronze medalist Anna LUKASIAK (POL) had the world silver medalist Otgonjargal DOLGORJAV (MGL) in trouble with four points but Dolgorjav hung on for a 5-4 win.

13:10: Amirali AZARPIRA (IRI) keeps off a stunning comeback from Isaac TRUMBLE (USA) t to win 8-7 and advance to the 97kg semifinals.

13:05: Kamran GHASEMPOUR (IRI) is called for passivity against Ibrahim CIFTCI (TUR) and gives up the activity point. Ghasempour with a takedown just before the break to lead 2-1. He begins the second period with a takedown and adds another to lead 6-1. No more scores in the bout and we have Kyle SNYDER vs Kamran GHASEMPOUR semifinal at 97kg.

12:55: Kyle SNYDER (USA) into the semifinals at 97kg with a 10-0 win over Cristian SARCO (VEN). Kamran GHASEMPOUR (IRI) taking on Ibrahim CIFTCI (TUR) now to see if he can set up the semifinal against Snyder. 

12:50: Yui SUSAKI (JPN) with another victory via superiority and she moves into the 50kg semifinals. Susaki looks in dominant form so far, as expected.

12:45: Amir Hossein ZARE (IRI) with a technical superiority win over Nicholas GWIAZDOWSKI (USA) at 125kg. He will get Petriashvili in the semifinals.

12:40: Geno PETRIASHVILI (GEO), leading 3-0 against Robert BARAN (POL) at 125kg, seems to have pulled a muscle around his ribs. He has called for medical attention. He resumes the bout and wins 10-0 but looks in trouble. He also has a heavily tapped left knee.

12:30: A surprise entry into the semifinals at 97kg as VICKY (UWW) beat Mamuka KORDZAIA (GEO) 5-0. Solid performance from Vicky so far for his three wins.

12:15: Elizaveta SMIRNOVA (AIN) scored a takedown on Yui SUSAKI (JPN) but the Japanese answered with a reversal and then an arm bar to pin Smirnova! Into the quarterfinals at 50kg.

12:00: That was a long bout for Kamran GHASEMPOUR (IRI) against Awusayiman HABILA (CHN). Perhaps saving some energy for later but Habila cut the lead to 4-2 before Ghasempour scored a takedown to win 6-2.

11:30: Kyle SNYDER (USA) wins at 97kg and Amirreza MASOUMI (IRI) holds off Youssif HEMIDA (EGY) at 125kg. Kamran GHASEMPOUR (IRI) is up next on Mat B

11:20: Geno PETRIASHVILI (GEO) survives a scare. Kamil KOSCIOLEK (POL) scored a takedown to lead 2-0 but Petriasvili, seemingly in some trouble, managed to crawl back and win 3-2. On Mat B, Amir Hossein ZARE (IRI) blanks Zhewei DENG (CHN) 10-0.

10:55: 20 seconds! That's the time Yui SUSAKI (JPN) needed to pin Mariana ROJAS (VEN) at 50kg.

10:50: Two-time world silver medalist Otgonjargal DOLGORJAV (MGL) rolls to a 10-0 lead before securing a fall against Agata WALERZAK (POL) at 50kg to kick off Women's Wrestling at the Zagreb Open.

10:45: Kyle SNYDER (USA) and Tuerxunbieke MUHEITE (CHN) wrestling on Mat C. Snyder with a stepout. Mueite answers with his own. Snyder with a double-leg with a four. He adds one more in the second and a takedown to win 11-1 at 97kg.

10:30: Amirreza MASOUMI (IRI) and Givi MATCHRASHVILI (GEO) wrestling at 125kg. The Georgian is a 97kg wrestler but has decided not to cut weight at the start of the season. He is up at 125kg but trailing 4-0 at the break against Masoumi. A match that was never in Matchrashvili's grabs as Masoumi beats him 6-2 at 125kg.

10:00: Welcome to day two of the Zagreb Open! Geno PETRIASHVILI (GEO) and Daniel LIGETI (HUN) at 125kg put on a show, sort of. Petriashvili was trailing 3-0 but added three takedowns in the second period to win 6-3 and advance.