#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Olympic medalists in strong field set to light up Tirana

Monday, February 24, 2025 - 12:21 By Vinay Siwach

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TIRANA, Albania (February 24) -- After he won the gold medal at the Paris Olympics, Semen NOVIKOV (BUL) was asked his wrestling journey. He replied that he "had many problems" but will go through it again without second thoughts.

Taking his first step in the new Olympic cycle for 2028 LA Olympic, Novikov won the prestigious Dan Kolov-Nikola Petrov tournament in January and is now wrestling his first Ranking Series event of the year -- the Muhamet Malo in Tirana.

Novikov is the only Paris Olympic champion who has returned to a UWW tournament since winning gold in August last year. He will be up against a top 87kg Greco-Roman field at the second Ranking Series of the year.

The tournament will be held in Tirana from February 26 to March 2 with important Ranking Series points up for grabs. The Zagreb Open, held two weeks ago, and Muhamet Malo will be crucial for wrestler hoping to get seeded at the continental championships that begin in March.

Novikov will be expecting rematches with David LOSONCZI (HUN) and Alireza MOHAMADIPIANI (IRI), both of whom he beat in Paris. Losonczi has Istvan TAKACS (HUN) and Tamas LEVAI (HUN) to watch out for as Hungary to second its pick for the European Championships.

Georgia is doing the same with Gurami KHETSURIANI (GEO), Lasha GOBADZE (GEO) and Achiko BOLKVADZE (GEO) entered at 87kg while other strong contenders include Marcel STERKENBURG (NED) and Aleksandr KOMAROV (SRB).

Ali AHMADI VAFA (IRI)Ali AHMADI VAFA (IRI) is hoping to be Iran's mainstay at 60kg. (Photo: United World Wrestling / Jake KIRKMAN)

Despite the dropouts in other weight classes across styles just days before the tournament, it still throws quite a strong field.

At 60kg, Iran is pushing for Ali AHMADI VAFA (IRI) as it's flagbearer after struggling to find a world-beater. His first senior test will see him go up against a few stars including world champion Victor CIOBANU (MDA), Olympian Enes BASAR (TUR) and Yu SHIOTANI (JPN) among others.

Mehdi MOHSEN NEJAD (IRI) was at 60kg earlier and was about to retire after Paris Olympics. However, he is wrestling at 63kg in Tirana and Turkiye's Kerem KAMAL (TUR) is also returning to action.

At 72kg, Levente LEVAI (HUN), who surprisingly won Zagreb Open gold, will look to continue his run but has hurdles in the name of former world champion Ali ARSALAN (SRB) and European champion Selcuk CAN (TUR).

Paris Olympic bronze medalist Amin MIRZAZADEH (IRI) is warming up for the Asian Championships and will be the favorite to win the gold medal at 130kg. He has Tokyo silver medalist Iakobi KAJAIA (GEO) and age-group world champion Hamza BAKIR (TUR) in the bracket as well.

Chermen VALIEV (ALB)Chermen VALIEV (ALB) is a Paris Olympic medalist at 74kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Freestyle

Albania's star Freestyle trio of Zelimkhan ABAKAROV (ALB), Islam DUDAEV (ALB) and Chermen VALIEV (ALB) are wrestler in front of their home crowd. All three are returning to action since the Paris Games in which Dudaev and Valiev won bronze medals.

Abakarov will be tested by former European champion Nachyn MONGUSH (UWW) and Artem GOBAEV (UWW) at 61kg.

Dudaev will have tougher challenges at 65kg. He is likely to have a Paris rematch with silver medalist Rahman AMOUZAD (IRI) who is expected to be Iran's representative at the Asian Championships.

U23 world champion Ibragim IBRAGIMOV (UWW) is also entered and is always the biggest threat for the gold medal. Amouzad and Dudaev will be cautious of the rising star.

For Valiev, Yones EMAMI (IRI) and Tajmuraz SALKAZANOV (SVK) could be the trouble-makers at 74kg, a weight class he is expected to dominate. Valiev and Salkazanov match for styles but Valiev seems to always find a way to score points while Salkazanov is more of a tactical wrestler who can play the clock well.

Naychn KUULAR (KAZ)Nachyn KUULAR (KAZ), a former U23 world champion, wrestling in Bundesliga. (Photo: United World Wrestling / Kadir Caliskan)

At 70kg, former U23 world champion Nachyn KUULAR (KAZ) is turning up for UWW competition after six years, this time for Kazakhstan. Kuular, who represented Russia previously, has kept himself in the news with a win over Olympic champion Kotaro KIYOOKA (JPN) in the Bundesliga, albeit at 71kg.

Kamran GHASEMPOUR (IRI) won't have great memories of Tirana as he lost the World Championships semifinal to Abdulrashid SADULAEV in the last second and returned empty-handed. But he is back in Tirana with less expectations and pressure at 92kg as he begins an Olympic cycle in which he may finally get to be at the Olympics.

At 125kg, Olympic silver medalist Amir Hossein ZARE (IRI) will be in action and the favorite to win gold medal as well.

Kyle SNYDER (USA) will be wrestling at back-to-back Ranking Series events. He won the gold medal in Zagreb and is expected to be in Tirana as well. A second gold medal this year will push him to the top of the ranking at 97kg.

Moe KIYOOKA (JPN)Moe KIYOOKA (JPN) is the world champion at 55kg but wrestling at 53kg in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

Women's Wrestling

Japan is sending its six Emperor's Cup winners to Tirana. The six include two world champions from last year as Moe KIYOOKA (JPN) and Ami ISHII (JPN) return to Tirana for another trip.

Others include former age-group world champion Umi ITO (JPN) who finished with a bronze at the U23 World Championships, will also be returning to Tirana. Former world champion Haruna MURAYAMA (JPN) [nee OKUNO], is registered at 55kg, U20 world champion Sakura ONISHI (JPN) is at 59kg, world bronze medalist Miwa MORIKAWA (JPN) at 65kg and Nodoka YAMAMOTO (JPN) is at 76kg.

China too is sending a strong but a relatively new team. It will be led by former 59kg world champion Qi ZHANG (CHN) who is moving up to 62kg for this tournament. She will be wrestling for the Asian Championships spot as well against teammate LILI (CHN) who won world bronze medal in 2023.

Grace BULLEN (NOR)Grace BULLEN (NOR) is returning to action at 62kg after Paris. (Photo: United World Wrestling / Amirreza Aliasgari)

However, Paris Olympic bronze medalist Grace BULLEN (NOR) will be the favorite in this weight class which also Adaugo NWACHUKWU (USA) and Bilyana DUDOVA (BUL). Bullen will be wrestling at her first competition since winning the first Olympic medal for Norway in Women's Wrestling in Paris.

62kg silver medalist at Paris Olympic Iryna KOLIADENKO (UKR) is wrestling at 65kg for the Ranking Series. She will be up against former world champions Irina RINGACI (MDA) and Morikawa in her bracket which will be divided into two groups as the weight class has only seven wrestlers. There is a chance that all three wrestler end up in the same group.

Another loaded weight class is the 55kg in which Zagreb Open champion Jacarra WINCHESTER (USA) will be looking to add a second gold medal of the Ranking Series. In Zagreb, she wrestled only one match -- final -- but Albania has a bigger bracket which also includes Olga KHOROSHAVTSEVA (UWW), Okuno, Mariana DRAGUTAN (MDA) and Oleksandra KHOMENETS (UKR).

At 72kg, three-time world silver medalist Zhamila BAKBERGENOVA (KAZ) will hope to win gold in Tirana as she lost the World Championships final here last year despite leading it at one point. 

Her compatriot and former Asian champion Elmira SYZDYKOVA (KAZ) is registered at 76kg but her path to gold medal may not be as easy. The weight class also has Aiperi MEDET KYZY (KGZ), Alexandra ANGHEL (ROU) and Anastasiya ALPYEYEVA (UKR) who will look to confirm her spot at 76kg for Ukraine in the new Olympic cycle.