#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Ramazanov makes golden debut at Zagreb Open; Nolf, Aman champs

By Vinay Siwach

ZAGREB, Croatia (January 10) -- Magomed RAMAZANOV (BUL) has had a busy week. After winning the Bulgarian Championships on Friday, he traveled to Germany for the Bundesliga and won. On Wednesday, he made his way through a tough 86kg bracket to win the Zagreb Open.

"I’ve already wrestled 11 bouts this week and I still have one more left this Saturday," Ramazanov said. "I was out for two years so it’s not a problem for me to wrestle even daily, because I am really hungry and want to participate in more tournaments."

Making his international debut for Bulgaria, Russian transfer Ramazanov won five bouts in Zagreb to clinch the gold medal and put his name in the hat at 86kg seven months before the Paris Olympics.

Ramazanov's run in Zagreb began with a win over Ethan RAMOS (PUR), followed by victories over Maxwell DEAN (USA), Arsenii DZHIOEV (AZE) and Chandler MARSTELLER (USA).

From the other side, two-time world bronze medalist Azamat DAULETBEKOV (KAZ) was dominating proceedings, having opened the day with a 6-2 win over Deepak PUNIA (UWW). He reached the final with three technical superiority wins over Valentyn BABII (UKR), Evsem SHVELIDZE (GEO) and Matthew FINESILVER (ISR).

Dauletbekov looked set to beat Ramazanov as he led 5-0 at the break but the second period saw a different Ramazanov as he scored single-leg takedowns to lead 6-5 with 45 seconds remaining in the final.

This shocked Dauletbekov who was struggling with his conditioning. Once Ramazanov felt that he had broken Dauletbekov, he piled up his attacks, winning 8-5.

"The final match was a little difficult, my opponent was experienced," he said. "That’s why I had to prepare seriously for that match. In the first period, I was behind but in the second period I went all in and turned the tide of the match."

Ramazamov would like to carry this form into his Saturday's Bundesliga bout and the European Championships which begins a month later in Bucharest, Romania.

Jason NOLF (USA)Jason NOLF (USA) pins Georgios KOUGIOUMTSIDIS (GRE) in the 74kg semifinal. (Photo: United World Wrestling / Kostadin Andonov)

Jason NOLF (USA) defended his 74kg gold medal with an impressive show throughout the day. Hossein ABOUZARIPASHKOLAEI (IRI) was the second Iranian wrestler who tried to stop Nolf from winning the gold medal. Yones EMAMI (IRI) was in the final last year but Abouzaripashkolaei defeated him 4-4 in the quarterfinals to advance.

Celebrating his 28th birthday on Wednesday, Nolf was slow to start in the final and allowed Abouzaripashkolaei to get the first activity point at the break. But the second period saw Nolf's ascend as he scored takedowns with ease. A 10-1 scoreline in his favor meant that he added a second Zagreb Open gold.

In the semifinals, Nolf pinned European champion Georgios KOUGIOUMTSIDIS (GRE) in just 35 seconds.

"I am satisfied with my performance," Nolf said. "Whenever I can give 100 percent on the mat, I feel happy."

Vazgen TEVANYAN (ARM)Vazgen TEVANYAN (ARM) scores on Joseph MCKENNA (USA) in the 65kg quarterfinals. (Photo: UWW / Kadir Caliskan)

At 65kg, Vazgen TEVANYAN (ARM) won the gold medal after Rahman AMOUZAD (IRI) pulled out injured. Tevanyan had earlier avenged his World Championships semifinal loss to Sebastian RIVERA (PUR) and was looking to challenge Amouzad.

Amouzad secured his spot on the Iran Olympic team as he defeated Abbas EBRAHIMZADEH (IRI) 12-4 in the semifinals to settle the debate.  

Tevenyan defeated Joseph MC KENNA (USA) 5-2 in the quarterfinals before humbling Riveria 9-1 which included a remarkable four-point throw.

AMAN (IND)AMAN (UWW) improved on his bronze-medal finish from last year and won gold at 57kg. (Photo: UWW / Kostadin Andonov)

Improving on his bronze-medal finish from last year, AMAN (UWW) won the gold at 57kg after four technical superiority wins in as many bouts. In the final, the Asian champion took on Wanhao ZOU (CHN) and never gave the slightest of chances to the Chinese wrestler. Winning 10-0, Aman improved on the previous win over Zou which was 7-4 in the Asian Championships semifinals.

His other wins included 15-4 over Muhammet KARAVUS (TUR), 11-0 over Zane RICHARDS (USA) and 11-0 over Roberti DINGASHVILI (GEO) in the semifinal.

Bekhbayar ERDENEBAT (MGL)Bekhbayar ERDENEBAT (MGL) defeated Andrii DZHELEP (UKR) in the 61kg final. (Photo: UWW / Kostadin Andonov)

At 61kg, Bekhbayar ERDENEBAT (MGL) returned to competition after more than two years and surprised everyone by winning the gold medal over Andrii DZHELEP (UKR), 9-2.

Erdenbat had traveled to Zagreb to help his ward Zane RICHARDS (USA) at 57kg. While he won the gold medal, Richards lost to Aman and failed to win the bronze medal as well.

In an all-Georgia final at 70kg, Akaki KEMERTELIDZE (GEO) managed to hand Giorgi ELBAKIDZE (GEO) a 7-4 defeat.

 

sf

RESULTS

57kg
GOLD: AMAN (UWW) df. Wanhao ZOU (CHN), 10-0

BRONZE: Muhammet KARAVUS (TUR) df. Roberti DINGASHVILI (GEO), via fall (14-5)
BRONZE: Georgi VANGELOV (BUL) df. Horst LEHR (GER), 3-1. 
by VPO1, 3 - 1

61kg
GOLD: Bekhbayar ERDENEBAT (MGL) df. Andrii DZHELEP (UKR), 9-2

BRONZE: Aliabbas RZAZADE (AZE) df. Joseph SILVA (PUR), 4-2
BRONZE: Nuraddin NOVRUZOV (AZE) df. Daniel POPOV (ISR), 7-3

65kg
GOLD: Vazgen TEVANYAN (ARM) df. Rahman AMOUZAD (IRI), via inj. def. 

BRONZE: Joseph MC KENNA (USA) df. Sebastian C RIVERA (PUR), 10-0
BRONZE: Abbas EBRAHIMZADEH (IRI) df. Abdullah TOPRAK (TUR), 10-0

70kg
GOLD: Akaki KEMERTELIDZE (GEO) df. Giorgi ELBAKIDZE (GEO), 7-4

BRONZE: Douglas ZAPF (USA) df. Marc DIETSCHE (SUI), 13-2

74kg
GOLD: Jason NOLF (USA) df. Hossein ABOUZARIPASHKOLAEI (IRI), 10-1

BRONZE: Murad KURAMAGOMEDOV (HUN) df. Georgios KOUGIOUMTSIDIS (GRE), 4-1
BRONZE: Dzhabrail GADZHIEV (AZE) df. Tobias PORTMANN (SUI), 5-3

86kg
GOLD: Magomed RAMAZANOV (BUL) df. Azamat DAULETBEKOV (KAZ), 8-5

BRONZE: Chandler MARSTELLER (USA) df. Arsenii DZHIOEV (AZE), 5-0
BRONZE: Evsem SHVELIDZE (GEO) df. Matthew FINESILVER (ISR), 7-3