#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Paris Olympic medalists in Tirana: An overview

Saturday, February 22, 2025 - 14:24 By Vinay Siwach

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TIRANA, Albania (February 22) -- Tirana is quickly becoming a wrestling puller. After the thrilling World Championships in October, the Muhamet Malo Ranking Series will also prove to be a fan-favorite with the depth of field that in taking the mats in Tirana.

Given no further drop outs, 10 Paris Olympic medalists are expected to participate in Tirana including one champion -- Semen NOVIKOV (BUL).

Overall, five medalists are in Freestyle and three in Greco-Roman while two medalists are in Women's Wrestling. Here's a deep dive into the 10 Paris medalists heading to Tirana for the February 26 to March 3 event.

Greco-Roman

Semen NOVIKOV (BUL): Stuck behind Ukraine's legend Zhan BELEBIUK (UKR) at 87kg in Ukraine, Semen NOVIKOV (BUL) switched to Bulgaria. The change of countries brought change of fortunes for Novikov.

A world medal, Olympic qualification and a gold medal in Paris all gave Novikov a just reason to explain his switch. And the run in Paris included wins over David LOSONCIZ (HUN), Turpal BISULTANOV (DEN) and Alireza MOHMADIPIANI (IRI).

Tirana will test Novikov as some of the biggest names at 87kg are wrestling at the Muhamet Malo and the Olympic champion will be up for it.

Alireza MOHAMADIPIANI (IRI)Alireza MOHAMADIPIANI (IRI) won a silver medalist in his debut Olympics. (Photo: United World Wrestling / Amirreza Aliasgari)

Alireza MOHMADIPIANI (IRI): One of the top prospects in Greco-Roman for Iran is Alireza MOHMADIPIANI (IRI). He may have lost the World Championships and Olympic finals but Mohmadipiani should be well settled at 87kg till Los Angeles 2028.

He will get a chance to wrestle Novikov in Tiran, depending on the draw. And a win for Mohmadipiani over Novikov will boost his confidence.

Amin MIRZAZADEH (IRI)Amin MIRZAZADEH (IRI) won a bronze medal at 130kg. (Photo: United World Wrestling / Kostadin Andonov)

Amin MIRZAZADEH (IRI): Sometimes the bracket it out like that. Amin MIRZAZADEH (IRI) was stuck behind Mijain LOPEZ (CUB) and Riza KAYAALP (TUR) in Tokyo at 130kg. He defeated Kayaalp at the World Championships. But in Paris, he ran into Lopez again.

While he lost, Mirzazadeh captured the bronze medal that he missed in Tokyo. With Lopez retired and Kayaalp unclear about future, Mirzazadeh is undoubtedly the best 130kg wrestler. That is if Fardin HEYDAYATI (IRI) doesn't take his spot.

Tirana will be his first test and Heydayati the second when the two meet domestically.

Grace BULLEN (NOR)Grace BULLEN (NOR) won the first wrestling medal at Olympics for Norway. (Photo: United World Wrestling / Amirreza Aliasgari)

Women's Wrestling

Grace BULLEN (NOR): At 62kg, Grace BULLEN (NOR) has finally found her mojo. After struggling to qualify at 57kg, she not only qualified but won a bronze medal at 62kg in Paris. She could have well been in the final but Sakura MOTOKI (JPN) produced the move of the tournament to flip over and pin Bullen. 

Bullen is also the European champion at this weight and will begin her season in Tirana with a lot of expectations. There will be a few challenges but Bullen will be favorite to win this weight class.

Iryna KOLIADENKO (UKR)Iryna KOLIADENKO (UKR) is a two-time Olympic medalist. (Photo: United World Wrestling / Kadir Caliskan)

Iryna KOLIADENKO (UKR): Silver medalist at 62kg in Paris, Iryna KOLIADENKO (UKR) will at 65kg in Tirana. Koliadenko is an underrated wrestler in the world. She has bronze from Tokyo and silver from Paris, a European gold medal and world medals as well. Koliadenko will no doubt be the top wrestlers in Tirana.

In the new Olympic cycle, Koliadenko will take her own time to lean towards 62kg or 68kg as Ukraine's superstar Iryna BONDAR (UKR) is making quick strides. Tirana will give some idea which way Koliadenko leans.

Islam DUDAEV (ALB)Islam DUDAEV (ALB) won a bronze medal at the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Freestyle

Islam DUDAEV (ALB): Albania's history-maker in Paris is wrestling at home. Dudaev won the first-ever medal for Albania in Olympic history in any sport in a thrilling bronze medal bout against Iszmail MUSZUKAJEV (HUN), pulling off a 13-12 win.

Dudaev had an incredible 2024 in which he also became the European champion at 65kg, qualified for the Paris Games in Istanbul, and etched his name in history.

However, he will have his task cut out in Tirana. Also entered in the field in Olympic silver medalist Rahman AMOUZAD (IRI).

Rahman AMOUZAD (IRI)Rahman AMOUZAD (IRI) is a silver medalist at 65kg from Paris Olympics. (Photo: United World Wrestling / Amirreza Aliasgari)

Rahman AMOUZAD (IRI): Among the many superstars that Iran produces, 65kg had to endure a wait long. Amouzad changed that in 2022 when he won the World Championships. He qualified for the Paris Games from the 2023 World Championships but his run was dismal as he did not win a medal.

But come Paris, Amouzad was in red-hot form. He blanked Dudaev and Muszukajev. The final did not go his way as he lost to Kotaro KIYOOKA (JPN) as his comeback was cut short. Amouzad-Dudaev rematch will be one bout to watch out for.

Chermen VALIEV (ALB)Chermen VALIEV (ALB) won bronze in a tough 74kg bracket in Paris. (Photo: United World Wrestling / Kadir Caliskan)

Chermen VALIEV (ALB): Along with Dudaev, Valiev was the other Olympic medalist for Albania. He too will be wrestling at home at 74kg. Valiev had a remarkable run in Istanbul where he qualified for Paris after a win over Soner DEMIRTAS (TUR).

And Valiev almost had a similar in Paris but a challenge turned his victory to defeat against Razambek JAMALOV (UZB), who went on to win the gold medal and Valiev the bronze. Still, Valiev defeated Mahamedkhabib KADZIMAHAMEDAU (AIN) and Viktor RASSADIN (TJK) en route his bronze.

Valiev, in an interview with UWW last year, told that he is ready to avenge his loss to Jamalov however that opportunity will be later in the year.

Givi MATCHARASHVILI (GEO)Givi MATCHARASHVILI (GEO) won a silver medal in Paris at 97kg. (Photo: United World Wrestling / Kadir Caliskan)

Givi MATCHARASHVILI (GEO): In an excellent at the Paris Olympics, Givi MATCHARASHVILI (GEO) made it to the 97kg final. He ran into Akhmed TAZHUDINOV (BRN) and a failed arm-spin attempt resulted in a pin and Matcharashvili ended up with a silver medal.

The season will begin with Matcharashvili wrestling at 125kg in Tirana but that doesn't mean he will be at 125kg. He wrestled a few times at 125kg last year as well but returned to 97kg. In Tirana, he will face quite a few challenges at the super heavy weight class.

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) returned with a silver medal from the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Amir Hossein ZARE (IRI): One of the top matches of Paris Olympics was the 125kg in which Amir Hossein ZARE (IRI), who has past wins over Geno PETRIASHVILI (GEO), lost to Petriashvili after getting caught in a gut-wrench. Down 8-0, Zare mounted a comeback but as time ran out, he fell short 10-9.

Zare will be full of motivation to begin his new year with a gold medal. He may not get a hand on Petriashvili soon but Zare must look at the bigger picture of 2028 LA Olympics.