#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Breaking down freestyle battles at World Championships for Non-Olympic weights

Wednesday, October 16, 2024 - 09:44 By Vinay Siwach

Share this article

TIRANA, Albania (October 15) -- Six months ago, no one had the Sadulaev-Taylor-Ghasempour three-way battle for world title on their bingo card. But it is about to go down in Tirana.

The World Championships in non-Olympic weight classes is returning after eight years. Despite the fact that none of the Paris Olympic participants were allowed in the tournament, it still has a host of stars hoping to become world champions.

Abdulrashid SADULAEV (AIN), a two-time Olympic and five-time world champion, did not participate in the Paris Olympics and is going down a weight class to 92kg in a bid to earn his sixth world title. Three-time world champion David TAYLOR (USA) jumped from 86kg to 92kg in a bid to compete at the World Championships. He now gets a shot at Sadulaev. Two-time world champion at 92kg Kamran GHASEMPOUR (IRI), who has been moving up and down in weight classes, has somehow been made the challenger.

Ghasempour participated in the 97kg weight class in the Zagreb Open but lost to Kyle SNYDER (USA). He was in line for Iran's 86kg spot for Paris but later opted out of a trial against Hassan YAZDANI (IRI).

Sadulaev lost a bout for the second time in his career and first in six years when he lost to Akhmed TAZHUDINOV (BRN) at the 2023 World Championships. Taylor lost to Aaron BROOKS (USA) in the U.S. Olympic trials and Ghasempour barely scraped through in the trials for the world team in Iran.

Yet, the three will be the favorite for the gold medal and it will only be a surprise if any of them miss out on the podium in Tirana.

Jordan BURROUGHS (USA)Jordan BURROUGHS (USA) is eyeing his seventh world title. (Photo: United World Wrestling / Kadir Caliskan)

Six-time world champion Jordan BURROUGHS (USA) is also chasing history. If he wins, he will win his seventh world title, making him the most successful American wrestler at the World Championships. He missed out on competing at the 2023 World Championships but stormed back in 2024, winning the trial in the United States.

But his path to gold won't be an easy one. Two-time U23 world champion Magomed MAGOMAEV (AIN), former world silver medalist Avtandil KENTCHADZE (GEO), three-time world medalist Mohammad NOKHODI (IRI) and Asian champion Kota TAKAHASHI (JPN) are also in the fray.

Nokhodi and Burroughs have wrestled in two back-to-back World Championships finals with the latter winning both. But Burroughs suffered his first loss to an Iranian in 2022 when Ali SAVADKOUHI (IRI) defeated him at the World Cup and Nokhodi will draw confidence from there.

All the big names will be looking to hand Burroughs his first World Championships loss since 2019.

Vitali ARUJAU (USA)Vitali ARUJAU (USA) is the defending world champion at 61kg. (Photo: United World Wrestling / Kadir Caliskan)

Another Olympic champion eyeing a world title will be Zavur UGUEV (AIN) as he last won the second of two titles in 2019. Uguev won gold at the Tokyo Olympics at 57kg but finished fifth at the 2023 World Championships. He will be at 61kg in Tirana hoping to deny defending world champion Vitali ARUJAU (USA) a second world title.

Arujau won his first world gold medal in 2023 by beating Abasgadzhi MAGOMEDOV (AIN) in a tense final. He won the team trials in the U.S. to confirm his name for the World Championships in Tirana.

An interesting name entered is Azamat TUSKAEV (SRB). The former European champion will turn out for Serbia at 61kg but it is unlikely that he will be challenging for gold.

Masanosuke ONO (JPN), however, can be a big threat for the gold medal given his style and pace of wrestling. He rocked the competition at the U20 World Championships last month and won gold at 61kg. It will be interesting to see how he fares at his first senior World Championships.

Asian Championships silver medalist UDIT (IND) and Taiyrbek ZHUMASHBEK UULU (KGZ) have some good wins under their belts over the past two years and they would like to make a mark in Tirana.

Inalbek SHERIEV (AIN)Inalbek SHERIEV (AIN) and Yoshinosuke AOYAGI (JPN) wrestled in the U23 World Championships final last year. (Photo: United World Wrestling / Kadir Caliskan)

U23 world and European champion Inalbek SHERIEV (AIN) will be making his senior international debut at 70kg in Tirana and will be the favorite to win the gold medal. However, the field has other top contenders like Amirmohammad YAZDANI (IRI), Yoshinosuke AOYAGI (JPN) and James GREEN (USA) among others.

Yazdani lost the final at 70kg last year to Zain RETHERFORD (USA) but will look to make amends this year. He won the Asian Championships over Aoyagi in a high-scoring final. Yazdani's 13-9 win over Aoyagi was not convincing and the Japanese will look to change the result if the two meet in Tirana. Aoyagi was in the final against Sheriev but dropped the final 9-3. He finished eighth at the World Championships in 2023.

Former U20 world champion for Iran, Peiman BIABANI (CAN) will be turning out for Canada. He finished second at the Pan-Am Championships and the World Championships will be a big test for him. 2023 bronze medalist Ramazan RAMAZANOV (BUL) will look to change the color of his medal this year.