#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

South-East Asia & Oceania Education Week: A Vital Step in Wrestling Development

Monday, October 14, 2024 - 12:21 By United World Wrestling Press

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PERTH, Australia (October 14, 2024) – The South-East Asia & Oceania Education Week, held in Perth from September 30 to October 4, marked a significant milestone in the growth and development of wrestling across the region. Representatives from seven Oceania nations—Australia, New Zealand, Samoa, Solomon Islands, Nauru, Tahiti, and the Marshall Islands—and a participant from Singapore gathered to foster collaboration and enhance wrestling expertise. For many, it was their first UWW certification in years, adding even more impact to the event.

The week was packed with essential courses focused on both technical and administrative skill development. The Level 3 Coaching Course, led by UWW Educator and USA Wrestling Gold Level Coach Marty Huack, provided advanced coaching strategies, emphasizing elite training methodologies and periodization. Participants gained valuable insights to elevate their coaching approaches and optimize athlete performance at the highest levels of competition.

The Level 2 Referee Course, delivered by UWW 1S Referee and local expert Stefan Rudevics, focused on refining officiating skills. Attendees deepened their understanding of rules, decision-making processes, and match management, significantly enhancing their capabilities for future tournaments. Additionally, Youssef Bouaziz, a UWW IT Specialist, led an IT Course that equipped participants with the digital tools essential for modern sports administration, including proficiency in the Arena platform for managing both national and international events.

AUSParticipants pose for a photo after the conclusion of The South-East Asia & Oceania Education Week. (Photo: United World Wrestling)

One of the week's standout moments was the opportunity for referees and IT participants to apply their newly acquired skills at the Australian Youth National Championships, which ran concurrently with Education Week. This live event setting allowed participants to gain hands-on experience, reinforcing their training and building confidence in real-time scenarios.

Feedback from the attending nations emphasized the significant professional growth experienced by participants, who valued the interactive, hands-on format of both the coaching and refereeing courses. The IT course, which focused on leveraging the Arena platform, was also highly praised for its practical application. During a feedback forum at the event's conclusion, participants expressed strong enthusiasm for future educational opportunities, reflecting their dedication to ongoing development.

Beyond technical training, Education Week fostered a deeper sense of unity and collaboration within South-East Asia and Oceania wrestling communities. By bringing together representatives from across the region, the event strengthened relationships and reinforced a collective ambition to raise wrestling standards. This spirit of cooperation enhanced individual skills while laying the groundwork for future growth and partnerships.

The success of South-East Asia & Oceania Education Week underscores the importance of regional collaboration in advancing wrestling development. We look forward to welcoming even more participants in future editions as we continue to elevate the sport across South-East Asia and Oceania.