#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open: Amouzad vs Tevanyan for 65kg gold; Nolf, Aman in finals

By United World Wrestling Press

ZAGREB, Croatia (January 10) -- The season begins with the Zagreb Open Grand Prix in the Croatian capital. Freestyle will kick off action in seven weight classes. The Ranking Series provides points that will be used to seed the wrestlers for the Paris Olympics.

Watch all the action from the #WrestleZagreb Ranking Series event, FREE on UWW+ using CODE: ZAGREB100

WATCH LIVE | LIVE MATCH ORDER

The gold medal bouts for the evening session

57kg: AMAN (UWW) vs. Wanhao ZOU (CHN)
61kg: Bekhbayar ERDENEBAT (MGL) vs. Andrii DZHELEP (UKR)
65kg: Rahman AMOUZAD (IRI) vs. Vazgen TEVANYAN (ARM)
70kg: Akaki KEMERTELIDZE (GEO) vs. Giorgi ELBAKIDZE (GEO)
74kg: Jason NOLF (USA) vs. Hossein ABOUZARIPASHKOLAEI (IRI)
86kg: Azamat DAULETBEKOV (KAZ) vs. Magomed RAMAZANOV (BUL)

14:40: Vazgen TEVANYAN (ARM) is not letting Sebastian RIVERA (PUR) do his things. Rivera had beaten Tevanyan in the World Championships semifinals but the Armenian avenges that loss with a 9-1 win in Zagreb. Tevanyan will take on Rahman AMOUZAD (IRI) in the 65kg final.

14:32: Jason NOLF (USA) with a 35-second pin over Georgios KOUGIOUMTSIDIS (GRE)! A strong headlock to put the Greek wrestler on the mat and Nolf kept him there to win and move into the final at 74kg.

14:18: We have our 57kg finalists. AMAN (UWW) won 11-0 against Roberti DINGASHVILI (GEO) while Wanhao ZOU (CHN) scored a takedown with 16 seconds left to beat Horst LEHR (GER) 4-3.

14:03: World bronze medalist Vazgen TEVANYAN (ARM) moves into the semifinals at 65kg after a 5-2 win over Jo MCKENNA (USA). He used a takedown and gut wrench in the first period to keep his lead.

13:55: A big result in the Iran national team context as Yones EMAMI (IRI), the first choice wrestler, drops his match against Hossein ABOUZARIPASHKOLAEI (IRI) 4-4 at 74kg. Emami disappointed with that result.

13:50: Georgios KOUGIOUMTSIDIS (GRE) is too much for Zelimkhan KHADJIEV (FRA) as the Greek wins 8-0. Khadjiev had some moves but wasn't strong enough to score on Kougioumtsidis who is now into the 74kg semifinals.

13:45: Dzhbrail GADZHIEV (AZE) hangs on for a 5-4 win over Quincy MONDAY (USA). The two were 4-4 with Gadzhiev leading on criteria but he scored a late stepout to claim a 5-4 win.

13:40: Chace MARSTELLER (USA) makes a huge comeback against Vladimeri GAMKRELIDZE (GEO) to win at 86kg. The Georgian raced to a 5-0 lead but Marsteller's conditioning helped him make it 8-5 for the win.

13:30: Aman works his way to an 11-0 technical superiority win over Richards at 57kg. Aman continued to attack throughout the six minutes and never let Richards make a comeback.

13:20: First of the big quarterfinals on Mat C. AMAN (UWW) takes on Zane RICHARDS (USA) at 57kg. This match will be followed by Chandler MARSTELLER (USA) vs Vladimeri GAMKRELIDZE (GEO) at 86kg, Zelimkhan KHADJIEV (FRA) vs Georgios KOUGIOUMTSIDIS (GRE) at 74kg and Vazgen TEVANYAN (ARM) vs Joseph MC KENNA (USA) at 65kg.

13:00: Another comeback man Bekhbayar ERDENEBAT (MGL) is at 57kg. He last wrestled at the Tokyo Olympics. Now he is in the quarterfinals with a 9-4 win over Joseph SILVA (PUR).

12:55: Georgios KOUGIOUMTSIDIS (GRE) rolls into the 74kg quarterfinals after a 9-1 win over Giorgi GOGRITCHIANI (GEO). He seems to have adjusted well to the lower weight class.

12:35: Vazgen TEVANYAN (ARM) was slow to get off the mark but raced to a 12-1 victory over Khamzat ARSAMERZOUEV (FRA) at 65kg. On Mat C, Joseph MC KENNA (USA) gets a lace to beat Ziraddin BAYRAMOV (AZE) 10-0

12:15: Rahman AMOUZAD (IRI) gets a 10-0 victory at 65kg. While he looks in control of his wrestling, his conditioning still looks off. He takes his time to walk off the mat after the bout.

12:00: Yones EMAMI (IRI) with a technical superiority win over Nuerlanbieke WURENIBAI (CHN) at 74kg. Emami missed out on a medal and Olympic qualification at the World Championships.

11:35: Osman NURMAGOMEDOV (AZE) and Chance MARSTELLER (USA) are squaring it off at 86kg. Marsteller put on the clock for passivity and Nurmagomedov goes 1-0 up at the break. Marsteller with a takedown in the second period and Nurmagomedov is called for passivity. Marsteller takes a 3-0 lead which Nurmagomedov fails to cover. Marsteller moves on 3-0 at 86kg.

11:15: Zelimkhan KHADJIEV (FRA), making a comeback after testing positive for a banned substance in 2019, begins with a pin over Ivan STOYANOV (BUL) at 74kg. It will be interesting to see how far he can go in this tournament.

11:00: Rahman AMOUZAD (IRI), who finished fifth at the World Championships, seems to have found his form back, at least by the looks of the first bout. He beats Abdullah TOPRAK (TUR), who is out after three cautions against him.

10:42: Chance MARSTELLER (USA), moving up to 86kg, gets two takedowns on either side of the break to win 4-0 over Ceballos PEDRO (VEN).

10:30: World silver medalist at 79kg Vladimeri GAMKRELIDZE (GEO) makes a winning debut at 86kg. He beats U20 world champion Rakhim MAGAMADOV (FRA) 6-3 in Zagreb. On Mat C, Zahid VALENCIA (USA) doesn't have the same start as he falls to Valentyn BABII (UKR).

10:15: Deepak PUNIA (UWW) was up 2-0 after two activity points but world bronze medalist Azamat DAULETBEKOV (KAZ) got a takedown and gut wrench to make it 4-2 with under a minute left. He added another takedown to win the 86kg opening bout 6-2.

10:00: Welcome to the Zagreb Open! The first tournament of the season and we have around 600 wrestlers competition.