#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Interview: Iran Greco-Roman coach Hassan Rangraz

Sunday, February 16, 2025 - 10:38 By Vinay Siwach

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ZAGREB, Croatia (February 14) -- Iran won its first Olympic gold medal in Greco-Roman at the 2012 London Games. Rio 2016 was a blank but Mohammadreza GERAEI (IRI) won at the Tokyo Olympics. Soon, Iran changed the coaching staff and brought in Hassan RANGRAZ to lead the Iran team.

Rangraz enjoyed success at various levels but the 2024 Paris Olympics was one of the best that Iran had. Two gold medals, one silver and one bronze made it the most successful Olympics for Iran.

The 44-year-old soft-spoken former world champ has a different personality while coaching. He rarely takes the role of first coach during the bouts. But he is always animated in the corner, shouting instructions to his wrestlers and sometimes reacting to the referee's decisions.

As the new Olympic cycle for the 2028 Los Angeles Games begins, United World Wrestling caught up with Rangraz at the season opening Zagreb Open Ranking Series. Rangraz explained the success of Iran's Greco-Roman team, training in Tehran, defended the selection process and the fans who have a say on everything in Iran wrestling.

Hassan RANGRAZ (IRI)Iran's national Greco-Roman coach Hassan RANGRAZ during the 2024 Paris Olympics. (Photo: United World Wrestling / Jake Kirkman)

Excerpts:

- How do you see the success of Iran Greco-Roman team at the Paris Olympics?

Rangraz: In my opinion, the result of the Paris Olympics, with four medals, two of them gold, was a remarkable achievement in the history of Greco-Roman wrestling for Iran. This success was primarily due to the six years of planning by the federation, the efforts of former head coaches and previous coaches. I played a very small part in this journey.

- What is it like in the national camp for Iran?

Rangraz: Right after the Olympics, with a very short break, we began our planning. From the Olympics to the 2025 World Championships, we will have 22 training camps, totaling 220 days. We will also be competing for nearly 80 days. Out of the 365 days in a year, our wrestlers will be under direct supervision of the coaching staff for about 300 days. They will follow intense training programs and preparation matches. Even during the remaining 60 days, they will still be monitored indirectly through technical and strength training programs provided by the coaching staff.

- Iran's selection process often comes under scrutiny. Despite that, it keeps producing results. What are you thoughts on the current selection process in Iran?

Rangraz: We have a process and young wrestlers can enter this cycle to compete and prove their worth. The prime examples of this process are Esmaeili and Mohammadi. They shone in domestic and international tournaments, competed with top wrestlers in their weight classes. They performed and won Olympic medals. We are committed to implementing the national team’s selection process and giving talented young wrestlers the opportunity to prove themselves. This way, we can execute the talent identification process in the best possible way.

- What are the responsibilities and challenges as the national coach?

Rangraz: Wrestling is the number one sport in Iran and our national, patriotic, and traditional sport. Wrestling is part of Iran’s culture. Therefore, taking on the technical responsibility as the head coach primarily brings stress, anxiety, and immense pressure. On top of that, you have to be accountable for the results and take responsibility for the team’s performance. In terms of difficulty, I can confidently say that considering the intense scrutiny, being the head coach of the national team is so challenging it’s like working in a mine.

- The fans of Iranian wrestling are always involved. How do you see this and does it affect you in any way?

Rangraz: As I mentioned earlier, 80 million Iranians have a deep love for wrestling. Perhaps that’s why a tournament that may not hold much significance for people from other countries is so important to our people. They follow it closely, they care about it, they rejoice in victories and worry about defeats. This immense passion and support from fans is the greatest strength and asset for wrestling in our country.

- What is the roadmap for the 2028 Los Angeles Olympics?

Rangraz: We believe that the Olympic Games are just around the corner. Four years go by very quickly. To succeed in the Olympics, you need to work hard, but also work smart. You can’t afford to miss a single training session or day. With this mindset and determination and knowing how high and legitimate the expectations are, we continue on our path with great strength, despite all the pressures we feel in every competition.

I believe the future of Iranian wrestling is very bright. Iran is passionate about wrestling. One of my dreams is that, just like in 1998 and 2002, we can once again host the World Wrestling Championships in Iran. The main reason for this is that nowhere else in the world will you find such passionate and numerous fans. These fans are the greatest asset of world wrestling, not just Iranian wrestling, and their expectation is to host a World Championship event.