#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

British Wrestling hosts Level 3 Coaching Course following first-ever GB Grand Prix

Monday, January 8, 2024 - 14:29 By United World Wrestling Press

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MANCHESTER, England (January 8) – British Wrestling organized the first-ever Great Britain Grand Prix December 2-3. This competition was part of the UWW Development Department’s REDT programme and conducted in conjunction with Olympic Solidarity and British Wrestling. The REDT (Regional Education Development Tournament) is a programme designed to partner education activities with a competition to help develop wrestling across a region. Prior to the competition, a Level 3 Coaching course was conducted for 15 coaches from Great Britain (GBR), Austria (AUS), and the Netherlands (NED). This course focused on developing a coaching philosophy and an introduction into periodisation principles. 

The course was conducted by Mr. Zac DOMINGUEZ (USA). Coach Dominguez is a Gold Level Coach for USA Wrestling and has coached at numerous Continental and World Championship events. He also runs a top club and was able to relate very well to the coaches as many of them were coaching at their own clubs. “My favorite was discussing philosophy, because many of them had their own clubs and I could relate to their “problems” very well,” said Dominguez.

In addition to helping the coaches develop their philosophy for coaching, the course also targeted performance planning for wrestlers through video analysis, periodization principles, nutrition, and better understanding the rules of wrestling. The sessions included theoretical and practical sessions. Dr. Saam FALAHATI (Chief Medical Officer for British Wrestling) led the training on Nutrition and Hydration. Mr. Vaclav SCHEINER (CZE) was the assigned Referee Delegate for the competition and a certified UWW Educator. He conducted a session with the coaches on better understanding and using the rules of wrestling.

“The participants were very competent and understanding of the course materials. They were prepared very well from Level 1 and 2 UWW Certification. I was very pleased because we had great conversations and practical sessions” said Dominguez.

“British Wrestling targeted the level 3 UWW coaching course to help develop our coach’s knowledge of performance planning and developing athletes over the longer term," said Craig Anthony, Chief Executive Officer for British Wrestling. The course was expertly delivered and incredibly well received by our pathway coaches. Zac, Saam, and Vaclav provided expert knowledge and a fun learning environment that benefited everyone in the course. We are excited to see how this learning translates into improving our young developing athletes."

“After successfully finishing both levels 1 and 2 of the United World Wrestling coaching course, I was eagerly anticipating the opportunity to engage in the UWW level 3 course held in Manchester. During the program, I gained valuable insights into periodization in planning, video analysis, coaching philosophy development, evaluation of holds for Freestyle, Greco-Roman, and Women's Wrestling, as well as nutrition and hydration for wrestling," said Steve McKeown. "I extend my gratitude to UWW Educator Zac Dominguez from the USA, UWW Referee Václav Scheiner from the Czech Republic, UWW Doctor Saam Falahati from Scotland, and British Wrestling for hosting this event.”