#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Blockbuster WW bouts on cards at Zagreb Open

Saturday, January 6, 2024 - 20:06 By Vinay Siwach

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ZAGREB, Croatia (January 5) -- Three World Championships finals rematches are on the cards in women's wrestling at the Zagreb Open next week.

World champion Yui SUSAKI (JPN) can lock horns with silver medalist Otgonjargal DOLGORJAV (MGL) at 50kg, Delgermaa ENKHSAIKHAN (MGL) will look to avenge her loss in the final to Buse TOSUN (TUR) at 68kg and Sakura MOTOKI (JPN) will look to overcome a heart-wrenching loss to Aisuluu TYNYBEKOVA (KGZ) at 62kg.

All four 62kg world medalists are entered for the January 10-14 tournament in the Croatian capital with Tynybekova returning to the mat after finishing with a bronze medal at the Asian Games. Motoki will get a chance to take on Tynybekova who handed the Japanese a 4-1 loss in Belgrade last year.

Two bronze medalists, Grace BULLEN (NOR) and Iryna KOLIADENKO (UKR), will also look to upset Motoki and Tynybekova respectively. Motoki defeated Bullen in the semifinals 2-1 while Kolidenko lost the quarterfinals 2-1.

The line-up also includes Bilyana DUDOVA (BUL), Ana GODINEZ (CAN) and Kayla MIRACLE (USA). China is sending three wrestlers -- Jia LONG (CHN), Yaru WU (CHN) and LILI (CHN) -- hoping to find the best one for the Asian Olympic Qualifiers in April.

At 50kg, Susaki and Dolgorjav are likely to meet in the final but Ziqi FENG (CHN), who won bronze in Belgrade, can stop that rematch. Feng troubled Susaki in the World Championships semifinal, taking two points in a 4-2 loss. A Feng vs Dolgorjav bout can prove to be a thriller.

Tosun, whose stunning run in Belgrade win the 68kg world title, will be in action in Zagreb. She would like to continue her winning run but Enkhsaikhan will look to end that. Enkhsaikhan was pinned by Tosun in the World Championships final in a shocking manner after she threw the Turkish wrestler for a four.

Tetiana RIZHKO (UKR) and Forrest MOLINARI (USA) are also in the fray with three wrestlers from Bulgaria -- Yuliana YANEVA (BUL), Sofiya GEORGIEVA (BUL) and Mimi HRISTOVA (BUL).

China will send Feng ZHOU (CHN) and Qian JIANG (CHN) to find the best representation for the Paris Olympic qualifying events.

It's the same story at 76kg as it is sending Juan WANG (CHN) and Yuanyuan HUANG (CHN). But the weight class will also see Samar HAMZA (EGY), world silver medalist Aiperi MEDET KYZY (KGZ) and world bronze medalist Adeline GRAY (USA). The United States also has Kennedy BLADES (USA) and Kylie WELKER (USA) at 76kg.

France's entries include Pauline LECARPENTIER (FRA), Kendra DACHER (FRA) and Ambre CHEVREAU (FRA) while Ukraine is trying to pick between Anastasiya ALPYEYEVA (UKR) and Anastasiia SHUSTOVA (UKR).

The 53kg weight class is wide open with more than one wrestler good enough to win the gold medal. Three Chinese and three U.S. wrestlers dominate the entries. Chun LEI (CHN), Qianyu PANG (CHN) and Min ZHANG (CHN) will look to finish at the best position to lay claim to the national team's spot.

The U.S. has Jacarra WINCHESTER (USA), Haley AUGELLO (USA) and Dominique PARRISH (USA). The weight class has not been qualified yet by the nation and the Pan-Am Olympic Qualifiers' represtative will be selected in February.

World bronze medalist Lucia YEPEZ GUZMAN (ECU) and European champion Jonna MALMGREN (SWE) are entered for the competition along with young prodigy Mariia YEFREMOVA (UKR) and Karla GODINEZ (CAN).

World silver medalist Anastasia NICHITA (MDA) is the favorite to win the gold medal but will have to go through Helen MAROULIS (USA) and three Chinese walls in Qi ZHANG (CHN), Kexin HONG (CHN) and Yongxin FENG (CHN).