#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open Best Move: Blades Suplex

Friday, February 14, 2025 - 15:22 By Vinay Siwach

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ZAGREB, Croatia (February 14) -- Kennedy BLADES (USA) is making the suplex her own. After thrilling a packed Champs de Mars Arena with a majestic suplex at the Paris Olympics, the 21-year-old star began her 2025 season with two of them at the Zagreb Open last week.

"When I get behind, in my mind, I am like I have to execute this because it's so rare to hit a suplex," Blades said in Zagreb. "So every time I get behind in matches or big stages, I try to hit the suplex. I want to do it at the world stage because I know it will be on the highlights."

At the Zagreb Open, Blades was at 68kg, two weight classes down from 76kg, in which she won the silver medal at the Paris Games. She debuted at 68kg with a fall over Kendra DACHER (FRA) and another fall over world bronze medalist Adela HANZLICKOVA (CZE).

The first glimpse of her suplex in the match against Noémi SZABADOS (HUN). Close to a minute had gone in the bout when Blades used her reach for a outside single-leg. Instead of going for a takedown, she stood up and locked Szabados from behind and out came the throw.

However, the perfect arch was missing and it was awarded four points.

Blades wasn't satisfied. In Round 5 and leading 7-0, Blades countered Karolina POK (HUN) in a perfect set up for a suplex. Pok made a half-hearted attempt for a headlock but Blades snuck out and moved behind.

Pok knew it was coming. She did not resist and Blades did not relent. A picture-perfect arch, a beautiful throw, safe landing and a cheeky smile at the end. Blades was content.

"I just feel like when someone gets a headlock, they probably have to throw it really hard because growing up, I used to wrestle Greco in the summer," she said. "So my coach always taught us how to set up the suplex if they grab your head for a headlock and they don't go. When someone gets in a headlock position and they don't go super hard, then the suplex is there. If I would ever be in that position, I just go flat because I know that they can probably throw me. "

While it has become relatively easy for Blades to throw her opponents at 68kg, she still needs to tackle their speed and movement.

"I think at 68kg, the girls just feel lighter and that's what makes it a tiny bit easier," she said. "The difference though is that they wrestle a little bit more so my conditioning and footwork needs to be better. Whereas at 76kg, they're kind of hand fighting. It's more like strength. But at 68kg, it's speed and technique. It's hard to distinguish if it's easier or not, but I think the fact that I was able to lift the girls up easy was the best thing ever."

The suplex isn't new to Blades. She performed one at the U20 World Championships back in 2021, then at the Olympics and now in Zagreb. However, Blades picks the one in Paris as the best one so far.

"The best suplex is probably my Olympic one because that was straight back on her neck, on the Olympic stage, first match." she said. "I was on fire. I kind of want to see that the suplex I just hit because I think it was pretty nice. But the Olympic one is so hard to beat and I was in a pink singlet."