#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 World Championships 2024: Best storylines in Tirana

Monday, October 14, 2024 - 11:45 By Vinay Siwach

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TIRANA, Albania (October 14) -- The U23 World Championships will kick off in Tirana next Monday with 661 wrestlers participating. Not only some returning champions are entered, but a few Paris 2024 Olympic wrestlers are also participating in the October 21-27 tournament.

Iran, which missed the tournament last year, will hopefully be there for the U23 World Championships.

Here are a few top storylines to follow from Tirana

Mitchell MESENBRINK (USA)Mitchell MESENBRINK (USA) is one of the favorites at 74kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Freestyle

- The 61kg defending champion Bashir MAGOMEDOV (AIN) will be the favorite for the gold medal. After winning the gold medal last year, Magomedov won the U23 European Championships this year. In the seven bouts in the two tournaments, Magomedov has won five bouts via technical superiorities. 

- Another returning champion is Ibragim IBRAGIMOV (AIN), defending his 65kg gold medal. Last year, Ibragimov gave up only one point in the tournament over five bouts. He is likely to dominate this year too. However, former U20 world champion Mohit KUMAR (IND) will look to avenge the semifinal loss to Ibragimov. Kumar failed to medal and finished fifth.

Another U20 world champion coming to Tirana is Umidjon JALOLOV (UZB). After winning the gold medal in Sofia in 2022, Jalolov is still trying to return to the top. He also suffered a back injury and recovery has been a tough road for him. He tried qualifying for the Paris Olympics but failed to do so. Bilol SHARIP UULU (KGZ) and Abdullah TOPRAK (TUR) will be in the medal run as well.

- Perhaps the most competitive category, the 74kg weight class will see Dzhabrail GADZHIEV (AZE), Ali REZAEI (IRI), Kota TAKAHASHI (JPN), Orozobek TOKTOMAMBETOV (KGZ) and Mitchell MESENBRINK (USA) among other stars. The last three U20 world champions are entered. Gadzhiev won the U20 gold in 2022, Mesenbrink in 2023 and Rezaei in 2024. Takahashi is the senior Asian champion and Toktomabetov is the U23 Asian champion.

- Unbeaten at the international level Ibragim KADIEV (AIN) will start as the favorite win the gold medal at 86kg. Kadiev has two U20 world titles, including the 2024 edition. Former U20 world champion Rakhim MAGAMADOV (FRA) will be hoping for a successful run at the U23 level. Vladimeri GAMKRELIDZE (GEO), who won bronze last year and participated in the Paris Olympics is competing as well.

- Amirhossein FIROUZPOUR (IRI) will be in Albania for his third U23 World Championships. He won bronze in 2021 and gold in 2022. He will be the favorite for the gold with Mustafagadzhi MALACHDIBIROV (AIN) offering competition. Malachdibirov won the gold medal at the U20 World Championships this year.

- 92kg world champion Rizabek AITMUKHAN (KAZ) continues his successful run at 97kg and will be competing for the U23 world title. He won the U20 World Championships gold in September and this will be his second U23 World Championships, having finishing fifth in 2022.

Oleksandra KHOMENETS (UKR)Oleksandra KHOMENETS (UKR), a former world silver medalist, will be returning to international after more than a year. (Photo: United World Wrestling / Martin Gabor)

Women's Wrestling

- Defending champion at 50kg Umi ITO (JPN) will be in action after one year. Ito has been behind Yui SUSAKI (JPN) and Remina YOSHIMOTO (JPN) domestically but has been a force at the international level. She is yet to lose a bout and has won U17, U20 and U23 world titles.

- The return of Oleksandra KHOMENETS (UKR) will be a big news in Tirana. She last competed at the European Championships in 2023 and finished second. However, she has been nursing an injury for the last one year. She competed at the Valamar Cup and won the gold medal. But she will be test in Tirana as Paris Olympian and European champion Emma MALMGREN (SWE) is also competing.

- Irina RINGACI (MDA) will look to defend the gold medal at 65kg. She will also look to put her disappointing campaign at the Paris Olympics where she finished 10th. This will be her fourth U23 World Championships, the first being in 2019. She has two bronze medals and one gold medal.

- Ami ISHII (JPN) will be hoping to win her second career world title. She won the U20 gold in 2022 but finished second at the senior level. She won the Paris Olympic quota for Japan but failed to win the playoff in Japan as Nonoka OZAKI (JPN) beat her. She will be competing at 68kg.

- Croatia's first-ever world champion in wrestling, Veronika VILK (CRO) will be competing at her first U23 World Championships. Volk created history in 2023 when she won the U17 World Championships gold medal, becoming first wrestling world champion in Croatian history.

Fardin HEDAYATI (IRI)Fardin HEDAYATI (IRI) defeated Riza KAYAALP (TUR) in June. (Photo: United World Wrestling / Kostadin Andonov)

Greco-Roman

- The only Paris Olympic medalist competing in Tirana is Turpal BISULTANOV (DEN). The bronze medalist at 87kg will be in Tirana hoping to win his first world title at any level. He will be in a strong field with U23 world champion at 82kg Aues GONIBOV (AIN) moving up to 87kg. Former U20 world champion Vigen NAZARYAN (ARM), Joju SAMADOV (AZE),  Achiko BOLKVADZE (GEO), Yasin Ali YAZDI (IRI), Marcel STERKENBURG (NED) and Exauce MUKUBU (NOR) also competing.

- The 130kg weight class may throw some interesting competition. Fardin HEDAYATI (IRI), who defeated Riza KAYAALP (TUR) in Budapest in June, will be the favorite to win the gold medal. However, Mykhailo VYSHNYVETSKYI (UKR), who defeated Hedayati in the 2022 U20 World Championships final, is also competing. Last year, Pavel HLINCHUK (AIN) won the gold medal at 97kg but is moving up to 130kg, a weight class he won a Paris Olympic quota as well. Muhammet BAKIR (TUR) will also be a big medal threat.