#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open Day 5 Greco Finals Set

Sunday, February 9, 2025 - 09:03 By United World Wrestling Press

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ZAGREB, Croatia (February 9) -- The Zagreb Open 2025 enters its final day with a full day of Greco-Roman wrestling. Wrestlers in 55kg, 60kg, 72kg, 82kg, 97kg and 130kg will be in action.

WATCH LIVE | LIVE MATCH ORDER | BISULTANOV WINS GOLD

14:00: Two losses for Azerbaijan in the 130kg semifinals. Aliakbar YOUSOFI (IRI) beats Sarkhan MAMMADOV (AZE) 9-1 and Beka KANDELAKI (AZE) drops his bout 4-3 against Konsta MAEENPAEAE (FIN). Kandelaki was leading 3-0 but tripped on the mat and Maeenpaeae scored a go behind and turn to win 4-3.

13:52: Quick finishes to the 97kg semifinals! Artur SARGASIAN (AIN) gets a turn, a throw and another turn to beat Arvi SAVOLAINEN (FIN) 9-0 to enter the final. He will take on Abubakar KHASLAKHANAU (AIN) also scored a technical superiority win over Shayan HABIBZARE (IRI). 

13:45: Big win for Gholamreza FAROKHI (AZE) who beats Gurban GURBANOV (AZE) 11-3. Farokhi was 3-0 down but got a bodylock for four to lead 4-3 in the first period. He scored a takedown as Gurbanov fell while fleeing a hold and then rolled him three times for six points using a trap-arm. He will take on world silver medalist Erik SZILVASSY (HUN) in the final after the Hungarian defeated Mihail BRADU (MDA) 4-3.

13:35: In the two 72kg semifinals, both of which were Iran vs Hungary, the two countries share a win each. Tokyo Olympic champion Mohammadreza GERAEI (IRI) falls to Levente LEVAI (HUN) 1-1 despite Geraei getting two par terre advantages. However, in the other semifinal, Danial SOHRABI (IRI) takes out Krisztian VANCZA (HUN) 6-1 to enter the final.

13:25: Georgij TIBILOV (SRB) with a high-paced win over Pouya NASERPOUR (IRI) in the other 60kg semifinal. He gets both par terre advantages and also scores a turn to win 4-0. Ganiev vs Tibilov final.

13:20: Mehroj BAKHRAMOV (UZB) may have beaten two world champion but he can't get past U23 world champion and compatriot Alisher GANIEV (UZB) in the 60kg semifinals. Bakhramov is put in par terre first and Ganiev reels off with two turns before a big four-point throw to win 9-0.

13:00: First semifinals at 55kg. European champion Artium DELEANU (MDA) suffers a big upset as Mahdi AHADI ZENAB (IRI) scores four turns from par terre to win 9-0. He will take on Elmir ALIYEV (AZE) in the final who defeated Brady KOONTZ (USA) 5-0 in the other semifinal.

12:20: Danial SOHRABI (IRI) gets a walk over from world champion Ulvi GANIZADE (AZE) who hurt his shoulder in the previous bout at 72kg

12:15: Alisher GANIEV (UZB), U23 world champion at 60kg, just gut wrenched Maxwell BLACK (USA) for a 8-0 win. He will wrestle Mehroj BAKHRAMOV (UZB) in the 60kg semifinals.

12:00: A 97kg bout that was missed due to all the Bakhramov hype! Artur SARGSIAN (AIN) registered a 3-2 win over Alex SZOKE (HUN).

11:40: Mehroj BAKHRAMOV (UZB) has to be the most unfazed wrestler today! After beating Edlaniz AZIZLI (AZE), he takes out another world champion in Nihat MAMMADLI (AZE) at 60kg. After a 4-0 lead, Bakhramov got thrown for four points but comes out all guns blazing in the second period to earn a par terre advantage. As he tries to turn Mammadli, a foul committed by the Azerbaijan which was confirmed on challenge. With 7-4 lead, Bakhramov hits a beautiful throw for four. Two stepouts in the final minute but Bakhramov holds on for a 11-6 win

11:30: Mohammadreza GERAEI (IRI) survived a fall attempt from Iman Khoon MOHAMMADI (IRI) after the latter blocked a headpinch attempt. Geraei was down 3-2 but keeps his calm to win 8-3 at 72kg

11:15: Abubakar KHASLAKHANAU (AIN) comes out with a top quality win over Hamidreza BADKAN (IRI) at 97kg. No issue for the Paris Olympian

Wrestling on Mat C is on hold as there is some issue with the mat. Action will resume soon

11:00: 2021 world champion at 130kg, Aliakbar YOUSOFI (IRI) gets his par terre going and rolls to an 11-1 win over European champion Sergei SEMENOV (AIN)

10:50: U23 world champion Alisher GANIEV (UZB) opens his day with a 8-0 technical superiority win over Sadyk LALAEV (AIN) at 60kg. At just 18, Ganiev has built a great resume for himself.

10:45: Nihat MAMMADLI (AZE) needed 49 seconds in the second period to see off Melkamu FETENE (ISR) in his opening bout at 60kg! The world champion is hoping to be Azerbaijan's rep for the European Championships.

10:30: Mehroj BAKHRAMOV (UZB) has tossed Eldaniz AZIZLI (AZE) around from par terre! Azizli, world champion at 55kg, is wrestling at 60kg in Zagreb but perhaps it's not meant to be. Bakhramov with two lifts and easy 9-0 win

10:15: At the Non-Olympic World Championships in Tirana last year, Benjamin PEAK (USA) stunned the wrestling world with a 11-3 victory over Mohammadreza GERAEI (IRI) at 72kg. However, Sunday is a different story as Geraei draws him first bout here in Zagreb and toys with Peak to win 11-0.

10:10: That is a great start for Iran as Hamidreza BADKAN (IRI) pulls off a 2-1 victory over Kiryl MASKEVICH (AIN) at 97kg.

10:00: Big wrestling day in Zagreb with six Greco-Roman weight classes in action. We have a few current and former world champions wrestling