#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Bisultanov stamps authority at 87kg with Zagreb Open gold

By Vinay Siwach

ZAGREB, Croatia (February 9) -- David LOSONCZI (HUN) must have thought that Saturday was a perfect chance to avenge his Paris 2024 loss to Turpal BISULTANOV (DEN) at the Zagreb Open.

Bisultanov, however, wasn't keen on that.

READ MORE: Zagreb Open Day 4 Results

The Paris bronze medalist put on an even better show than the one six months ago and beat Losonczi in a more dominant fashion, winning the gold medal at the 87kg weight class in Zagreb, claiming his first-ever Ranking Series gold.

"I'm not even in good shape," Bisultanov said. "It's crazy because after the [U23] World Championships, my coach and me were talking about how I can just enjoy my wrestling. Before it was like, I had to make the results. Now, I have all the results. At every tournament, I just have to enjoy, be calm, wrestle, and then go back."

While Paris was a dull affair with Bisultanov pulling off a 2-1 one, Zagreb saw him hit all the right notes despite falling behind early against the 2023 world champion.

Losonczi got the first par terre advantage and Bisultanov, who has struggled with his ground defense in the past, gave up a gut wrench but did not let Losonczi run away with it. 

The former European champion roared back after being 3-0 down, first with a stepout, then a counter body throw for two. Losonczi was docked two points for fleeing and asked to restart in par terre. However, Bisultanov did not score from there.

With a 5-3 lead at the break, Bisultanov kept the pressure on Losonczi who seemed to be tiring out as the final went on. After some failed attempts, Losonczi did score a stepout in the final few seconds but Bisultanov was well in control of the final and won 5-4.

"I'm so happy because this is my first ranking series gold and I beat very good guys," he said.

Bisultanov's run in Zagreb included a few impressive victories at 87kg. He began with a 5-0 win over U20 world champion Islam YEVLOYEV (KAZ), blanked Islam ABBASOV (AZE) 4-0 and planned out a 1-1 victory over Milad ALIRZAEV (AIN).

Earlier in his career, Bisultanov conceded points from par terre but he brought out his best defense in Zagreb, giving up two points only in the final.

"I am more happy because I wanted to try some things out here that I will be better at for the World Championships like improving my par terre," he said. "I am definitely more confident with my wrestling after Paris Olympics. Normally, maybe I would panic after a gut wrench. [In the final], I was behind 3-0 against a very tough guy. But I started immediately and then got five points very quickly."

Turpal BISULTANOV (DEN)The only gut wrench Turpal BISULTANOV (DEN) gave up was in the final. (Photo: United World Wrestling / Amirreza Aliasgari)

A few of those changes include score stepouts when he gets a chance. Undoubtedly, Bisultanov uses his short stature against taller wrestler to get under their shoulders and push them out.

"It's good for my style because I want to move forward all the time, so my shoulder is below their shoulder," he said. "I'm smaller than them, then it's easier to get down on the hook. It's the small things that make a big difference."

The former European champion will skip this year's European Championships in April and participate in two more Ranking Series events, in Tirana and Budapest, before the World Championships in September.

"I will skip Europeans," he said. "The main goal is World Championships. For Europeans, you have to prepare to be 100 percent and I have already won it before. I need to get some [ranking] points for the World Championships and not think too much about it."

Sergei STEPANOV (AIN)Sergei STEPANOV (AIN), left, defeated Zoltan LEVAI (HUN) 4-3 in the 77kg final. (Photo: United World Wrestling / Kostadin Andonov)

At 77kg, Sergei STEPANOV (AIN) ran through a top field and won the gold medal by beating former world silver medalist Zoltan LEVAI (HUN) 4-3 in the final.

Stepanov was last in action at the 2021 U23 World Championships in which he won a bronze medal. For the last four years, Stepanov has been away from international wrestling.

Returning to the mat for the first time since 2021, Stepanov scored wins over Sanan SULEYMANOV (AZE) 4-0 in the quarterfinal and then destroyed Sergei KUTUZOV (AIN) in the semifinal, winning 8-0. He performed a spectacular back lift throw from par terre for five points against Kutuzov that got the applaud from the crowd.

Jacarra WINCHESTER (USA)Jacarra WINCHESTER (USA) defeated Zhala ALIYEVA (AZE) 7-4 in the 57kg final. (Photo: United World Wrestling / Kostadin Andonov)

Women's Wrestling

Jacarra WINCHESTER (USA) survived a late headlock throw from U23 world champion Zhala ALIYEVA (AZE) in the 57kg final to win the gold medal 7-4. Winchester and Aliyeva were the only two wrestlers competing in the weight class and the final lived up to the expectations.

Winchester led 7-2 and Aliyeva kept trying to succeed in a 2-on-1. She managed to score a takedown with 20 seconds on the clock to cut the lead to 7-4 and then headlocked Winchester for a big throw and was awarded four points for it as she claimed a 8-7 win.

But the United States challenged and on review, the move was cancelled as it was not finished as the clock expired.

"It was kind of a dual meet match but a good match," Winchester said. "I have a lot stuff to take from the match. I figured that I was going to win from how the match was going, but just the mindset of finishing it. I know I got the experience. No matter if it is one match, five matches or 10, you still got be present in the moment and not look ahead."

Skylar GROTE (USA)Skylar GROTE (USA) wrestles Veronika VILK (CRO) in 72kg round-robin bout. (Photo: United World Wrestling / Amirreza Aliasgari)

The U.S. won two more gold medals at 72kg and 76kg as Skylar GROTE (USA) and Yelena MAKOYED (USA) dominated their weight classes for the top medal.

Grote, competing in a Nelson bracket, had four wins out of four bouts with three technical superiorities. In the Round 5 bout against Paula LECARPENTIER (FRA) Grote settled for a 2-0 win.

The bronze medal in this weight class was claimed by Veronika VILK (CRO) to a loud cheer from the home fans. Vilk pinned Noemi OSVATH NAGY (HUN) to claim the medal. In 2022, Vilk became Croatia's first-ever wrestling world champion at any level or style.

"I feel amazing and so proud of myself," Vilk said. "I don't know how to explain this. In my home, in my country, amazing."

The 18-year-old hails from Slatina, a city in north-east Croatia but trains in Koprivnica, a city in north Zagreb, where she also attends high school.

"For my weight category, it's difficult to get partners," she said. "I train with boys which is very hard. When I have camps, I train with other girls."

Makoyed, a U23 world champion, claimed gold medal at 76kg after winning all three bouts that she competed in a four-wrestler bracket. Makoyed pinned two of her opponents and won the third via superiority.

RESULTS

Women's Wrestling

57kg
GOLD: Jacarra WINCHESTER (USA) df. Zhala ALIYEVA (AZE), 7-4

72kg
GOLD: Skylar GROTE (USA)
SILVER: Paula LECARPENTIER (FRA)
BRONZE: Veronika VILK (CRO)

76kg
GOLD: Yelena MAKOYED (USA)
SILVER: Valeria TRIFONOVA (AIN) 
BRONZE: Kamile GAUCATE (LTU)

Greco-Roman

77kg
GOLD: Sergei STEPANOV (AIN) df. Zotlan LEVAI (HUN), 4-3

BRONZE: Sergei KUTUZOV (AIN) df. Sanan SULEYMANOV (AZE), 3-1
BRONZE: Alexandru SOLOVEI (MDA) df. Aram VARDANYAN (UZB), 3-1

87kg
GOLD: Turpal BISULTANOV (DEN) df. David LOSONCZI (HUN), 5-4

BRONZE: Islam ABBASOV (AZE) df. Milad ALIRZAEV (AIN), 5-5
BRONZE: Exauce MUKUBU (NOR) df. Aleksandr KOMAROV (SRB), 5-0