#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open Day 4: Bisultanov vs Losonczi; U.S. dominates WW

Saturday, February 8, 2025 - 07:09 By United World Wrestling Press

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ZAGREB, Croatia (February 8) -- The Zagreb Open 2025 enters day four with Greco-Roman 77kg and 87kg weight classes, perhaps two of most populated weight classes in the world. Women's Wrestling will continue with 57kg, 72kg and 76kg.

WATCH LIVE | LIVE MATCH ORDER | BLADES SUPLEX

13:35: David LOSONCZI (HUN) and Turpal BISULTANOV (DEN) set up their Paris Olympic bronze medal bout rematch for the 87kg final in Zagreb.

Losonczi got going from the whistle against Exauce MUKUBU (NOR) with a turn from par terre and then a stepout to lead 4-0 at the break. A stepout in the second period made it 5-0 and eliminated the chance of passivity against him. He wins 5-0.

Bisultanov survived two par terre positions and defended level to beat Milad ALIRZAEV (AIN) 1-1 and enter the final.

13:25: In the two semifinals at 77kg, Sergei STEPANOV (AIN) blows away Sergei KUTUZOV (AIN) while Alexandru SOLOVEI (MDA) falls to Zoltan LEVAI (HUN). Stepanov got the par terre in the first period and used a reverse lift for five points and a correct throw for two more to win 8-0. In the other semifinal, Levai led 4-0 at the break and added a stepout in the second to win 5-1

13:10: Skylar GROTE (USA) has been in a league of her own today. She puts up another technical superiority win, beating Veronika VILK (CRO) 11-0 at 72kg.

We have moved the Mat B bouts to Mat A for the semifinals

12:45: Exauce MUKUBU (NOR) is into the semifinals at 87kg. He breaks Croatian hearts by beating Ivan HUKLEK (CRO) 5-1 in the quarterfinals. He will take on David LOSONCZI (HUN)

12:42: Former U17 world champion and U20 world silver medalist Alexandru SOLOVEI (MDA) is into the semifinals at 77kg. He defeats Illia VALEUSKI (AIN) 6-4 and will take on Zoltan LEVAI (HUN)

12:37: David LOSONCZI (HUN) and Aleksandr KOMAROV (SRB) in a Paris rematch at 87kg. Losonczi is called for a singlet pull but Komarov is called passive first. Losonczi, lead 1-1 on criteria, hits a throw from par terre for four and lead 5-1. Komarov with a go behind takedown to cut the lead to 5-3. But Losonczi with his pace gets a stepout and make it 6-3 at the break. No more action or par terre calls in the second period and Losonczi wins 6-3.

12:25: Sergei KUTUZOV (AIN) blasts two reverse lifts for four points each and wins his quarterfinal against Alexandrin GUTU (MDA) 9-0. Spectacular throws from Kutuzov

12:20: Paris Olympic bronze medalist Turpal BISULTANOV (DEN) keeps U20 world champion Islam YEVLOYEV (KAZ) in check and goes on to win 3-0. A passivity point in the first period and then a takedown in the second is all he needed

12:10: Anes GANIBOV (AIN) with a hard fought 9-4 win over Marcel STERKENBURG (NED) at 87kg. Sterkenburg struggled with his conditioning in the second period and Ganibov was happy to play it out till the clock expired.

12:05: Exauce MUKUBU (NOR) scores a reversal and a stepout to beat Ihar YARASHEVICH (AIN) 4-2 at 87kg. He is into the quarterfinals and will take on Ivan HUKLEK (CRO) who defeated Naser ALIZADEH (IRI) 8-4.

11:55: Sergei KUTUZOV (AIN) comes out with duck under and scores a takedown with six seconds on the clock to beat Antonio KAMENJASEVIC (CRO) 4-3. The local are in shock as Kamenjasevic was about to pull off a big upset

11:50: Alexandrin GUTU (MDA) passes another test. Up against Amir ABDI (IRI), Gutu comes out with a stepout and takedown in the second period to claim a 4-3 win over Abdi.

11:47: David LOSONCZI (HUN) keeps it simple against Vjekoslav LUBURIC (CRO) and goes to a 9-0 victory to book his quarterfinal spot at 87kg.

11:35: Sanan SULEYMANOV (AZE) comes out with a four pointer later in the bout and gets a 7-1 win over Robert FRITSCH (HUN) at 77kg.

11:25: Another pin for U23 world champion Yelena MAKOYED (USA)! Valeriia TRIFONOVA (AIN) got an arm throw for four points to make it 7-4 but Makoyed was unfazed. She got the double arm lock and pinned Trifonova

11:20: U20 world champion Islam YEVLOYEV (KAZ) makes a great Ranking Series debut. He beats Tamas LEVAI (HUN) 6-1 at 87kg and will take on Paris Olympic bronze medalist Turpal BISULTANOV (DEN) next.

11:13: Exacue MAKUBU (NOR) with a 6-3 win over Mate MANDIC (CRO). He was leading 4-0 but Mandic got the passivity in the second period and turned Makubu, who blocked the second turn to make it 6-3 and held on to that lead.

11:10: Quick work from David LOSONCZI (HUN) who scores a takedown before getting the par terre advantage. He rolls Milos PEROVIC (SRB) and gets the 9-0 win at 87kg.

11:05: Big match at 87kg as Rafig HUSEYNOV (AZE) takes on Aleksandr KOMAROV (SRB). Huseynov defends his par terre position in the first period. As Komarov is called passive in second, Huseynov is about to lift him when Komarov intentionally moves backwards. The referee confirms fleeing and docks Komarov for a point. Serbia challenges the call but the caution is upheld giving Huseynov a 3-1 lead. Komarov scores two stepouts in last 15 seconds and is also called for a fleeing and Komarov wins 4-3. Azerbaijan challenge the fleeing call but fleeing is upheld as Komarov wins 5-3. 

10:50: Sanan SULEYMANOV (AZE) keeps it simple in his opening bout at 77kg. He wins 1-1 on criteria against Aleksa ILIC (SRB).

10:45: Alexandrin GUTU (MDA) taking Amin KAVIYANI (IRI) to the cleaners! In the first bout at 77kg, Gutu got the first period par terre advantage and then reverse lifted Kaviyani for a five-point throw. He added two steps in the second period to win 8-0

10:42: Amir Ali ABDI (IRI) with a classic arm throw to beat Akseli YLI HANNUKSELA (FIN) 10-0 at 77kg. He is bidding to be Iran's representative at Asian Championships.

10:36: Great start for the United States as Yelena MAKOYED (USA) at 76kg and Skylar GROTE (USA) at 72kg both win their bouts with ease. Makoyed pins Kamile GAUCAITE (LTU) and Grote gets a 10-0 win over Noemi OSVATH NAGY (HUN).

10:30: Welcome to day four in Zagreb. Women's Wrestling will have 57kg, 72kg and 76kg wrestlers while Greco-Roman will see wrestlers in 77kg and 87kg. Since there is only Jacarra WINCHESTER (USA) and Zhala ALIYEVA (AZE) in 57kg, it will be the final to be held in the evening session.