#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open 2025 Day 3: Blades dominant, Jafarov injured

Friday, February 7, 2025 - 09:16 By United World Wrestling Press

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ZAGREB, Croatia (February 7) -- Zagreb Open enters day three with four Women's Wrestling weight classes and two Greco-Roman weight class. Paris Games silver medalist Kennedy BLADES (USA) at 76kg is moving down to 68kg and Hasrat JAFAROV (AZE), bronze medalist in Paris at 67kg, is in action as well.

WATCH LIVE | LIVE MATCH ORDER

13:30: Further problems for Iran. After Gholami's loss, Ahmadreza MOHSEN NEZHAD (IRI) suffers a 6-1 loss to Valentin PETIC (MDA). Petic led 3-0 a the break but Mohsen Nezhad got two turns from par terre to make it 5-3 in the second period. Iran challenged that Petic committed a leg foul but it was seen on review that Mohsen Nezhad grabbed the singlet during par terre for the turns. The points were cancelled. A bodylock situation resulted in Petic falling on his back outside the zone but Mohsen Nezhad stepped out first make it 4-1. A desperate attempt from Mohsen Nezhad did not come through and gave Petic two more points

13:25: A front headlock throw from Haavard JOERGENSEN (NOR) gave him a 4-0 lead against Mohammadreza GHOLAMI (IRI). Joergensen got a turn from par terre to make it 7-0 but Gholami scored a stepout to reduce the lead to 7-1. But Norway challenged the call and it was a four-point throw from standing which made it 9-0 and Joergensen reached the final.

13:10: Mohammad KESHTKAR (IRI) with a dominant win in the semifinal against Islomjon BAKHRAMOV (UZB) after he blocks the Uzbek in par terre and scores two points, a correct throw for two more and a gut wrench for two more to lead 6-1 at the break. A beautiful four-point throw in the second to finish the match 10-1. He will take on Dinislam BAMMATOV (AIN) who was quick in a 8-0 win over Ziya BABASHOV (AZE)

13:00: Kennedy BLADES (USA) is the gold medalist at 68kg. She has Round 5 left but as she has drubbed her all opponents, she will most likely remain as the top wrestlers. She just beat Noémi SZABADOS (HUN) 10-0.

12:50: Round 4 bout at 62kg saw Adaugo NWACHUKWU (USA) pull out a takedown and gut wrench with a second remaining to win 5-2 against Bilyana DUDOVA (BUL). Nwachukwu got one extra point for Dudova's lost challenge. She is the gold medalist at 62kg as she won all four of her bouts in the round-robin bracket.

12:40: An all Azerbaijan final at 59kg! Alyona KOLESNIK (AZE) holds off Mariana CHERDIVARA (MDA) 3-1 while Hiunai HURBANOVA (AZE) beats Michaela BECK (USA) 6-0 to enter the final

12:10: Mohammad KESHTKAR (IRI) with a final second desperate move to beat AYTJAN KHALMAKHANOV (UZB) at 63kg. Keshtkar was trailing 2-0 when he got Khalmakhanov in a horizontal lift and brought him down in danger for four points. Khalmakhanov scored a counter for two but Keshtkar's big move gave the Iranian a 4-4 win. One point was added after Uzbekistan lost the challenge.

12:00: Kennedy BLADES (USA) was too quick for Adela HANZLICKOVA (CZE) at 68kg. She got a single leg for takedown. Blades then catches Hanzlickova in a bar on the edge and gets the fall just before the break. 

11:55: Daniial AGAEV (AIN) and Mohammadreza GHOLAMI (IRI) put on a show in their 67kg quarterfinal. Gholami, who last wrestled internationally at U17 World Championships in 2023 at 55kg, opened up a 5-1 lead at the break. However, Agaev with a takedown but gives up an exposure, giving Gholami a 7-3 lead and the win

11:45: U20 world champion Ahmadreza MOHSEN NEZHAD (IRI) rolls out a top-class gut wrench and beats Nozimjon BOYKUZIEV (UZB) 8-3 and moves into the semifinal at 67kg. With Jafarov out, he is now the favorite to win gold.

11:35: Hasrat JAFAROV (AZE) was leading 7-0 against Valentin PETIC (MDA) but pulls out injured. Update: Jafarov has peeled his skin behind his ear after a rub with the mat. He is being treated in the hospital

11:25: Trademark double armlock and pin for Adela HANZLICKOVA (CZE) as she beats Karolina POK (HUN) at 68kg. Hanzlickova trusts that move with her life

11:20: Bilyana DUDOVA (BUL) with two activity points as she wins 2-0 against Nikolett SZABO (HUN) at 62kg.

11:15: Change in weight classes but no change in Kennedy BLADES (USA). She comes out with a throw and then arm bars Kendra DACHER (FRA) in the Round 2 bout at 68kg.

11:10: Former world champion at 63kg Sebastian NAD (SRB) and Farid KHALILOV (AZE) share a turn each from par terre but Nad does it in the second period and wins 3-3 at 67kg.

11:00: Hasrad JAFAROV (AZE), bronze medalist at the Paris Olympics, was staring at defeated with a minute remaining in his opening bout against Morten THORESEN (NOR) but is awarded a third passivity par terre and he does a reverse lift for four points and wins 5-1

10:55: In Round 1 at 65kg, Dinara KUDAEVA (AIN) pins Milla ANDELIC (CRO) while Eniko ELEKES (HUN) comes back from 4-0 to beat Elizaveta PETLIAKOVA (AIN) 4-4.

10:50: Two bouts in Round 1 of 59kg and Azerbaijan has a great start. Alyona KOLESNIK (AZE) got a 5-0 win over Erika BOGNAR (HUN) while Hiunai HURBANOVA (AZE) pinned Sofia MACALUSO (USA)

10:45: World bronze medalist Adela HANZLICKOVA (CZE) gave up an early point against Kendra DACHER (FRA) but manages to see her off 6-2 at 68kg. Hanzlickova became the first-ever Czech wrestler to win a world medal when she won bronze at 72kg in Tirana last year. 

10:30: Welcome to day three of the Zagreb Open Ranking Series event. With Freestyle done, we have four women's wrestling weight classes in action today -- 59kg, 62kg, 65kg and 68kg along with Greco-Roman in 63kg and 67kg.