#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open 2025 Day 2: Iran continues domination

Thursday, February 6, 2025 - 09:39 By United World Wrestling Press

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ZAGREB, Croatia (February 6) -- Zagreb Open day two with four Freestyle weight classes and Women's Wrestling in two weight classes. Day one saw six Freestyle classes with the United States and Iran winning two gold medals each. Azerbaijan and Slovakia won the remaining two.

LIVE MATCH ORDER | WATCH LIVE | 2025 SEASON PREVIEW

13:25: In the women's wrestling semifinal at 55kg, veteran Sam STEWART (CAN) leg laces Elnura MAMMADOVA (AZE) and wins 12-1. She will face world bronze medalist Tatiana DEBIEN (FRA) who got the better of Ekaterina VERVINA (AIN) 5-4.

13:15: Mason PARRIS (USA) holds off Hayden ZILLMER (USA) 4-2 in the 125kg semifinal. But his big test will come in the final against Amirreza MASOUMI (IRI) who beats Kamil KOSCIOLEK (POL) 8-0.

13:05: Kyle SNYDER (USA) back in the Zagreb Open final at 97kg. He blanks Batyrbek TSAKULOV (SVK) 10-0 and he like take on Abolfazl BABALOO (IRI) who just about managed to beat Jonathan AIELLO (USA) 6-5 in the other semifinal. Aiello was down 6-3 but added two stepouts and almost got the third but the time ran out.

12:55: Osman NURMAGOMEDOV (AZE) may have confirmed his European Championships spot at 92kg as he beats Abubakar ABAKAROV (AZE) in the semifinal. Abakarov built a 3-2 but struggled with his shoulder which needed constantly medical attention. He changed the score to 5-4 with a minute remaining but Nurmagomedov scored a takedown to lead 6-5. Abakarov got hold off Nurmagomedov's leg for a good 10 seconds but failed to get a takedown. Nurmagomedov will wrestle Amirhossein FIROUZPOUR (IRI) in the final

12:40: Mahdi YOUSEFI (IRI) breaks Vladimeri GAMKRELIDZE (GEO) with his pace and wins the 79kg semifinal 4-1. Gamkrelidze got a point for Yousefi's passivity in the first period but the Iranian up the pace in the second period, scoring two stepouts and a takedown on the edge to win 4-1. He will face Zelimkhan KHADJIEV (FRA) who defeated Rocco WELSH (USA) 4-2

12:30: Semifinals on day two! Paris Olympian at 86kg Vladimeri GAMKRELIDZE (GEO) is up against U20 world champion Mahdi YOUSEFI (IRI) at 79kg and Zelimkhan KHADJIEV (FRA) has Rocco WELSH (USA).

11:45: Match of the tournament so far! Abubakar ABAKAROV (AZE) has to come back multiple times as Iuza TSERTSVADZE (GEO) threatened to upset him. Tsertsvadze scored a takedown and two turns using a gut wrench to lead 6-0 before Abakarov began the second period with a stepout. He close the differnce to 6-5. Tsertsvadze was on the verge of extending his lead but Abakarov scored a four-pointer using a cut back to make it 9-7. A takedown and turn later, Tsertsvadze led 11-9 but Abakarov hit a single leg attack with 10 seconds left and score the two points needed to win. He is into the 92kg semifinals.

11:41: Amirreza MASOUMI (IRI) wrestle with so much authority on the mat. No missed shots or efforts which can get countered. Just controls his way, like he did in a 5-0 win against Murazi MCHEDLIDZE (UKR) and enter the semifinal at 125kg.

11:35: Amirhossein FIROUZPOUR (IRI) with another controlled win. He gets the better of Michael MACCHIAVELLO (USA) 5-0. He will wrestle in the semifinals

11:25: Osman NURMAGOMEDOV (AZE), coached by his uncle and Olympic champion Sharif SHARIPOV (AZE), puts on a great show of defense and counters to beat Uri KALASHNIKOV (ISR) 5-0 at 92kg.

11:22: Paris Olympian Mason PARRIS (USA) faced compatriot Trent HILLGER (USA) in the opening round at 125kg and after a few stutters, he comes out as a 12-3

11:20: Kyle SNYDER (USA) who won a silver medal here in Zagreb last year begins with a 11-0 win over Richard VEGH (HUN) and moves into the semifinal at 97kg.

11:15: World bronze medalist Akhsarbek GULAEV (SVK) looked rusty to begin with and he got U20 world champion Mahdi YOUSEFI (IRI) in the first bout. Yousefi pounced on him and won 10-0 inside four minutes at 79kg.

10:55: Abubakr ABAKAROV (AZE) holds off former U20 world champion Mohammadmobin AZIMI (IRI). Abakarov led 6-1 before giving up a takedown and turn for four points. He still wins 6-5

10:40: Asian champion Amirhossein FIROZPOUR (IRI) kicks off proceedings in dominant fashion. He scores a 11-0 technical superiority win over Zaur BERADZE (GEO) inside the first period.

10:30: Welcome to day two of the Zagreb Open and we have the remaining four Freestyle weight classes in action along with two in Women's Wrestling.