#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Lee strikes gold as U.S., Iran shine at Zagreb Open

Thursday, February 6, 2025 - 01:15 By Vinay Siwach

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ZAGREB, Croatia (February 5) -- Spencer LEE (USA) did not compete internationally, for circumstances beyond his control, for eight years after winning his U20 world title in 2016. But in a year since he came back in February 2024, Lee has competed in six tournaments in less than a year.

Lee competed at the Henri Deglane Grand Prix in January and won gold. Two weeks later he won the Zagreb Open gold medal at 57kg on Wednesday, marking his debut at a Ranking Series event.

The Paris Olympic silver medalist led a strong performance of the wrestlers from United States as they won two gold medals as six weight classes concluded on day one of the Zagreb Open at Arena Zagreb.

Lee did not look as dominant as he did in Paris before the final but still managed to pull out a good defensive game and win the gold medal with rather ease.

In the final, Lee defeated Islam BAZARGANOV (AZE), 6-2, after a similar win over Roman BRAVO YOUNG (MEX) in the semifinals. He opened the day with an 11-0 drubbing of Luka GVINJILIA (GEO).

"It's good to get competition right now," Lee said. "[It] showed that I'm really not ready yet."

Though Lee was not convinced about his readiness, his coach Dan DENNIS kept pushing Lee and reminded him of the progress he is making bout after bout.

"I think it [progress] comes from being more successful early and then I was in on three shots, kicked out of all three of them," he said. "He's (Dan Dennis) just saying that you just kind of kept progressing. You even got taken down, good counter from him, got to keep wrestling, keep moving."

In the final, Lee scored two takedowns, first one a double-leg and second a counter, as his scoring actions to beat Bazarganov, a bronze medalist at the European Championships last year.

The win takes second-ranked Lee to 43000 ranking points, same as top ranked Rei HIGUCHI (JPN), the gold medalist from Paris Olympics. If Lee can finish top eight at any other Ranking Series or Pan-Am Championships, he will move to the top. However, Lee was not sure if he will be in action internationally before the World Championships.

"I think that ranking tournaments are awesome because good guys come," he said. "The points are obviously a nice bonus to that just because you can get seeded in the bracket. I love competing. Obviously I need more of it. So maybe. This tournament was tough. So good for me."

Zahid VALENCIA (USA)Zahid VALENCIA (USA) won the 86kg gold medal in Zagreb. (Photo: United World Wrestling / Kadir Caliskan)

Zahid VALENCIA (USA) was the second gold medalist for the U.S. as he won gold medal at 86kg after beating Arsenii DZHIOEV (AZE), 8-0, in the final. Valencia was good with his counters and after building a 4-0 lead at the break, he scored two more takedown in the second period to win the gold medal.

The two bronze medals at this weight class went to Nathan JACKSON (USA) and Trent HIDLAY (USA), making sure all three U.S. wrestlers finish on the podium at the weight class.

Ahmad JAVAN (IRI)Ahmad JAVAN (IRI) defeated Ibrahim KHARI (IRI) 10-0 in the 61kg final. (Photo: United World Wrestling / Kostadin Andonov)

Iran wins 2 golds

Iran also won two gold medals but the tournament left it with more questions than answers for the Asian Championships team.

At 61kg, Ahmad JAVAN (IRI) defeated Ebrahim KHARI (IRI) 10-0 to confirm his spot for the Asian Championships. Khari, who won silver at the U20 World Championships last year, failed to give Javan a fight in the final.

Prior to the final, Javan defeated Nashon GARRETT (USA) 7-2 in the quarterfinals and Giorgi GONIASHVILI (GEO) 9-3 in the semifinals.

Abbas EBRAHIM (IRI)Abbas EBRAHIM (IRI) defeated Joseph MC KENNA (USA) 8-6 in the 65kg final. (Photo: United World Wrestling / Kadir Caliskan)

Abbas EBRAHIM (IRI) undoubtedly gave Iran its biggest win of the day as he came back to beat Joseph MC KENNA (USA) 8-6 in the 65kg final.

McKenna got the first two takedowns to lead 4-0 before Ebrahim answered with his own to lead 4-4 at the break. Ebrahim began the second period with another takedown to go ahead 6-4 but with less than a minute to go, McKenna hit ankle pick and transitioned into a leg-attack. He scored a takedown to lead 6-6 on criteria.

In the dying seconds of the bout, Ebrahim  tried a front headpinch but McKenna defended it as he had Ebrahim's one leg locked. However, the Iranian managed to get his leg out of McKenna's hands, he tried to circle back and complete a takedown but McKenna held his knee pad which was penalized as one point, giving the win to Ebrahim 7-6.

The United States challenged that call but it remained and McKenna was docked one more point for lost challenge, making the score 8-6.

Both Iran and the U.S. had two silver medalists as well after Sina KHALILI (IRI) lost the final at 70kg and David CARR (USA) dropped the final at 74kg.

Kanan HEYBATOV (AZE), a former U20 world champion, gave no chance to Sina KHALILI (IRI) in the final and shut him down for a 12-1 win victory.

The weight class also had Paris Olympian and 2023 world champion Iszmail MUSZUKAJEV (HUN) who was stunned in the first bout of the day by Jarrett JACKQUES (USA) who scored a takedown in his 3-2 win Muszukajev.

Carr ran into three-time world medalist Tajmuraz SALKAZANOV (SVK) in the final and finished with a silver medal at 74kg.

Salkazanov scored a takedown on each side of the break to complete a 4-0 win.

RESULTS

57kg
GOLD: Spencer LEE (USA) df. Islam BAZARGANOV (AZE), 6-2

BRONZE: Roman BRAVO YOUNG (MEX) df. Luka GVINJILIA (GEO), 11-2 
BRONZE: Azamat TUSKAEV (SRB) df. Ahora KHATERI (IRI), 11-0

61kg
GOLD: Ahmad JAVAN (IRI) df. Ebrahim KHARI (IRI), 10-0

BRONZE: Nahshon GARRETT (USA) df. Giorgi GONIASHVILI (GEO), 16-11
BRONZE: Nuraddin NOVRUZOV (AZE) df. Reza MOMENI (IRI), 8-4

65kg
GOLD: Abbas EBRAHIM (IRI) df. Joseph MC KENNA (USA), 8-6

BRONZE: Khamzat ARSAMERZOUEV (FRA) df. Erik ARUSHANIAN (UKR), 2-2
BRONZE: Ali RAHIMZADA (AZE) df. Goga OTINASHVILI (GEO), 6-0

70kg
GOLD: Kanan HEYBATOV (AZE) df. Sina KHALILI (IRI), 12-1

BRONZE: Austin GOMEZ (MEX) df. Ebrahim ELAHI (IRI), 9-3
BRONZE: Vasile DIACON (MDA) df. James GREEN (USA), via inj. def.

74kg
GOLD: Tajmuraz SALKAZANOV (SVK) df. David CARR (USA), 4-0

BRONZE: Murad KURAMAGOMEDOV (HUN) df. Kamil RYBICKI (POL), 10-0
BRONZE: Giorgi ELBAKIDZE (GEO) df. Aghanazar NOVRUZOV (AZE), 3-2

86kg
GOLD: Zahid VALENCIA (USA) df. Arsenii DZHIOEV (AZE), 8-0

BRONZE: Nathan JACKSON (USA) df. Matthew FINESILVER (ISR), 12-2
BRONZE: Trent HIDLAY (USA) df. Tariel GAPHRINDASHVILI (GEO), 10-4