#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

UWW Women in Wrestling Global Forum concludes in Paris

Thursday, December 7, 2023 - 14:26 By United World Wrestling Press

Share this article

PARIS, France (December 7) --- The UWW Women in Wrestling Global Forum 2023, held in Paris from December 2nd to 4th, concluded on its third day with a sense of achievement and empowerment among all participants. This transformative event united leaders and experts in a collective effort to advance women in the world of wrestling.

 

Day 1: Opening Ceremony and Empowering Training

The first day commenced with a morning opening ceremony featuring welcome messages from key figures in the wrestling community. Mr. Nenad Lalovic, President of UWW, Mr. Fabien CANU, INSEP Director General, Mr. Lionel Lacaze, President of the French Wrestling Federation, Ms. Rodica Yaksi – UWW Bureau Member and Ms. Deqa Niamkey, UWW Development Director expressed their commitment to fostering an inclusive and supportive environment in wrestling on a global scale.

Three priorities for advancing women in wrestling for UWW:

  1. Sustain Elite-Level Participation Growth:

Ensure continuous growth in elite-level participation across all domains (athletes, coaches, and referees).

  1. Promote Gender Equality through National Federation Policies:

Implement gender equality policies, focusing on increased inclusion of women in leadership roles.

Initiate the first steps of experience and practice at a national level through commissions, continental councils, NOC, Continental Confederations, etc.

  1. Foster Education Opportunities:

Maintain a commitment to education by providing opportunities through programs such as the WW Forum, WISH, Refereeing Courses, Athlete Scholarships, etc.

Following the opening ceremony, the day was dedicated to Women Empowerment Training led by Gabriela Mueller, focusing on goal-setting, self-leadership, and a leader's unique value proposition.

Day 2: Skill-Building and In-Depth Discussions

The second day continued with Women Empowerment Training in the morning, and in the afternoon, the event shifted to an engaging panel discussion on leadership challenges in wrestling. This insightful session, featuring distinguished speakers like Rodica Yaksi (TUR) - UWW Bureau Member, Csilla Ali (HUN) - General Secretary of the UWW European Council, and Buyana Pelje (MGL) - General Secretary of the UWW Asian Council, explored 21st-century leadership skills and group presentations on contemporary challenges. Skill-building sessions covered influence and persuasion skills, adopting a growth mindset, and mastering leadership fundamentals.

Day 3: Crossing the Finishing Line of Empowerment

On this final day, all participants collectively "crossed the finishing line" as they completed their empowering journey at the UWW Women in Wrestling Global Forum.

The day began with discussions on women leading in wrestling part II, with panelists such as Lise Le Grand (FRA) - Vice-Président of FRA NF; Board Member of the French National Olympic and Sports Committee (CNOSF), Jaimie McNabb (USA) - Sr. Manager of Women’s Freestyle, Emerging Programs and National Teams Services, and Deqa Niamkey (SUI) - UWW Development Director; Chair of ASOIF Sports Development and Education Group; Member of ASOIF Gender Equality and Diversity sharing valuable insights and providing a toolkit for success.

The Leadership Training segment continued with a focus on the power of online presence in the social media era. Panelists, including Dragana Saveva (MKD) - Secretary General of Wrestling Federation of the Republic of North Macedonia, Tin Bregovic (CRO) - Secretary General of the Croatian Wrestling Federation, and Yuri Maier (ARG) - 13x Pan-American Medalist, UWW Sport & Development Officer, IOC Athlete365 Career+ Lead Educator, ACODEPA Sports Manager, emphasized the importance of establishing a strong online presence and improving communication through social media. AI expert Gabriela Muller provided insights into the intersection of leadership and AI in the digital space.

The forum concluded with a closing ceremony, expressing gratitude to participants, panelists, and experts. All participants were acknowledged for their active engagement and insightful contributions, leaving them empowered and ready to tackle the challenges that lie ahead.

The UWW Women in Wrestling Global Forum 2023 has undoubtedly served as a significant milestone in promoting gender equality, skill development, and leadership empowerment within the wrestling community. As the event wrapped up, the sense of accomplishment and readiness to face challenges marked the beginning of a new era for women making their mark in the world of wrestling.