#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open 2025 Day 1 Semifinals Set

Wednesday, February 5, 2025 - 09:31 By Vinay Siwach

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ZAGREB, Croatia (February 5) -- The first Ranking Series of 2025 is here. The Zagreb Open will see wrestling over four days with Freestyle starting things in 57kg, 61kg, 65kg, 70kg, 74kg and 86kg weight classes.

WATCH LIVE | LIVE MATCH ORDER | 2025 SEASON PREVIEW

13:35: The final semifinals of the session at 86kg. Zahid VALENCIA (USA) gets the better of Nathan JACKSON (USA) 12-2 and advance to the final. He will face Arsenii DZHIOEV (AZE) who blanked Trent HIDLAY (USA) 5-0.

13:25: David CARR (USA) rolls to a 12-2 win over Murad KURAMAGOMEDOV (HUN) 12-2 and will face Tajmuraz SALKAZANOV (SVK) who got the better of Giorgi ELBAKIDZE (GEO).

13:15: Sina KHALILI (IRI) into the Zagreb Open final at 70kg as James GREEN (USA) pulls out of the semifinals citing an injury. He will face Kanan HEYBATOV (AZE) who defeated Ebrahim ELAHI (IRI) 10-5.

13:05: Abbas EBRAHIM (IRI) gets his gut wrench going against Erik ARUSHANIAN (UKR) to win 14-4 at 65kg. He will face Joseph MC KENNA (USA) who defeated Goga OTINASHVILI (GEO)

13:00: We just published a tribute to Mariya STADNIK (AZE) who retired on Monday after 22 years! Legend. Read it here.

12:50: The 61kg final is set and it's all-Iranian. Ahmad JAVAN (IRI) and Ibrahim KHARI (IRI) won their respective semifinals to advance. The third Iranian in the weight class, Reza MOMENI (IRI) also has a chance to win a bronze medal as he lost the semifinals to Khari.

12:40: Spencer LEE (USA) with a 6-4 win over Roman BRAVO YOUNG (MEX). He led 6-0 before allowing Young to score a stepout and a takedown but that was all. He will wrestle Bazarganov in the 57kg final.

12:35: Islam BAZARGANOV (AZE) gives a reality check of senior level wrestling to Ahora KHATERI (IRI). The Azerbaijan wrestlers rolls to a 10-0 technical superiority win over the Iranian to move to the 57kg final. 

12:30: Semifinals of the day begin now. We have 57kg wrestlers coming on the mat now.

12:22: European champion and world medalist Tajmuraz SALKAZANOV (SVK) hangs on a for a 5-0 win over Aghanazar NOVRUZOV (AZE). He will wrestle in the semifinals at 74kg. 

12:12: Murad KURAMAGOMEDOV (HUN), who recently defeated Paris medalist Chermen VALIEV (ALB) in the Bundesliga, beats U20 world champion Ali REZAEI (IRI) 6-1 at 74kg. Kuramagomedov was on point in that bout.

12:00: Zahid VALENCIA (USA) gave up a couple of step outs against Abolfazl RAHMANI (IRI) but got the job done with a 5-2 win at 86kg to move into the semifinals.

11:45: Two solid bouts on Mat C. Joseph MC KENNA (USA) used a good four-pointer throw and completed a 7-4 win over Ali RAHIMZADA (AZE). In the next bout, Ali KHORRAMDEL (IRI) was leading Goga OTINASHVILI (GEO) 7-0 in the first period but struggled with the pace in the second as Otinashvili came back and made the score 13-9. As Khorramdel tried a desperate four-pointer, Otinashvili pinned him

11:35: James GREEN (USA), who is back after a year and a half of retirement, wins a close one over compatriot Alec PANTELO (USA) 4-3 at 70kg. He marked his international return at the 2024 World Championships at 70kg and finished 11th.

11:25: Paris silver medalist Spencer LEE (USA) comes out and gets a 10-0 win over Luka GVINJILIA (GEO) in two minutes. He moves into the semifinals at 

11:10: Former U17 world champion and Iran's big bet at 57kg Ahora KHATERI (IRI) comes out off a hole! He was trailing 7-2 against Brandon COURTNEY (USA) with less than 30 seconds remaining but mounts a comeback and wins 7-7

11:05: Two-time Olympian and world champion Iszmail MUSZUKAJEV (HUN) with a little awkward start to the season. Up against Jarrett JACQUES (USA) in the opening round at 70kg, Muszukajev drops the bout 3-2. He lacked his speed and the conditioning is missing as well. Great win for Jacques.

10:55: Kamil KERYMOV (UKR) gave a tough fight to Paris Olympian Roman BRAVO YOUNG (MEX) at 57kg but RBY, popularly known as in the USA circuit, wins 9-6. He is on a potential clash with Spencer LEE (USA) in the semifinals

10:45: Azamat TUSKAEV (SRB) gets his typical defensive style out and hangs on for a controlled 4-0 win over Roberti DINGASHVILI (GEO) at 57kg.

10:30: Welcome to day one of the Zagreb Open! This is the first of the four Ranking Series events which will award points to the wrestlers and help in the seeding for the World Championships in September which incidentally will be held in the same Arena Zagreb.