#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Wrestling 2025 Season Preview

Monday, February 3, 2025 - 08:02 By Vinay Siwach

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​CORSIER-SUR-VEVEY, Switzerland (February 3) -- As the memories of the 2024 Paris Olympics and the World Championships in Tirana linger in the minds of wrestling fans, the 2025 season is already here. And it brings new hopes and a few challenges.

With the spotlight turning toward the 2028 Los Angeles Olympic Games, this season promises to be a crucial stepping stone in winning a medal in LA 2028.

DOWNLOAD THE 2025 SEASON PREVIEW HERE

The four Ranking Series events in 2025 and the continental championships will serve as vital platforms for athletes preparing for the World Championships in September.

Freestyle (Click here to read full Freestyle preview)

At the 2024 World Championships, Masanosuke ONO (JPN) and Abdulrashid SADULAEV (AIN) stood out. Sadulaev will return to 97kg to reclaim the gold medal he lost to Akhmed TAZHUDINOV (BRN) in 2023. The 97kg weight class is highly competitive, with Tazhudinov’s Olympic win further elevating the stakes.

Kyle SNYDER (USA), once a dominant force at 97kg, now faces a crucial year after missing the Paris Olympics podium. In the 86kg category, Iran's Hassan YAZDANI (IRI), who narrowly missed a second Olympic gold due to injury, will decide which weight class is best for him in 2025.

The season kicks off in Zagreb in February and moves to Tirana for the first two Ranking Series. The continental championships will follow and Iran’s dominance in Asia is likely to continue with top wrestlers like Rahman AMOUZAD (IRI) and Mohammad NOKHODI (IRI) expected to compete in the Asian Championships in Amman.

The European Championships will be key to gauging team strengths, with Azerbaijan looking to build on a successful 2024. The form of neutral athletes will also be under the scanner in Slovakia. The Pan-American Championships in May will see the United States dominate.

The World Championships will feature fierce competition, with new faces emerging in the U.S. and Iran, and Japan announcing themselves in style at the Olympics. Add to the mix the neutral athletes and we have a blockbuster.

Japan will be challenged at the World Championships by Iran, U.S., AINs and dark horses like Azerbaijan, Georgia, Armenia, Kyrgyzstan, and Mongolia.

Mohammadhadi SARAVI (IRI)Iran won two gold medals at the Paris Olympics. (Photo: United World Wrestling / Kostadin Andonov)

Greco-Roman (Click here to reach full Greco-Roman preview)

Can Iran be topped as the best Greco-Roman country? This will be the big question of 2025 as Iran, which had an outstanding Olympics and age-group World Championships, tries to bring more talented wrestlers in its line-up.

Iran excels in the heavier weight classes, with champions like Mohammadali GERAEI (IRI) at 82kg, Alireza MOHAMMADI (IRI) at 87kg, Mohammadhadi SARAVI (IRI) at 97kg, and Amin MIRZAZADEH (IRI) at 130kg. It will try new faces in the lower weight classes with Olympic champion Saied ESMAEILI (IRI) staying at 67kg.

Kenichiro FUMITA (JPN)Kenichiro FUMITA (JPN), blue, and Zholaman SHARSHENBEKOV (KGZ) have dominated the 60kg weight class in recent past. (Photo: United World Wrestling / Amirreza Aliasgari)

Japan and Kyrgyzstan had successful Olympics. However, the latter is still searching for a gold medal. The rivalry between Zholaman SHARSHENBEKOV (KGZ) and and Kenichiro FUMITA (JPN) is likely to continue in 2025 along with Nao KUSAKA (JPN) and Akzhol MAKHMUDOV (KGZ) at 77kg.

Europe will have more competition with Azerbaijan, Turkiye, Armenia, Ukraine, Bulgaria, Georgia, Hungary and the neutral athletes in contention. The 77kg and 87kg weight class will be the most contested and it will be interesting to see who will be the new stars of 97kg and 130kg.

Greco-Roman is unpredictable at the World Championships. There is not one weight class that his a favorite. However, one can expect Azerbaijan, Iran, Japan, Kyrgyzstan, Cuba, Armenia, Hungary and a few AINs to be on the podium.

JapanJapan won eight gold medals at the Paris Olympics. (Photo: United World Wrestling)

Women's Wrestling (Click here to read full Women's Wrestling preview)

Japan remains the dominant force in women’s wrestling, securing four of the six gold medals at the Paris Olympics, including their first-ever win at 76kg.

The United States, which claimed the remaining two golds, stands as Japan’s primary challenger. Amit ELOR (USA) and Kennedy BLADES (USA) will lead the U.S. charge in the build-up to the 2028 LA Games, with both nations having strong domestic qualifying systems.

China has had success at the Olympics and World Championships but struggles to challenge Japan at the senior level. In Asia, China faces increasing competition from India and Kyrgyzstan.

IndiaIndia has shown rapid rise in Women's Wrestling. (Photo: United World Wrestling / Amirreza Aliasgari)

India's growing success in age-group wrestling shows promise, but its performance at the senior level, especially at the World Championships, remains inconsistent. Wrestlers like ANTIM (IND), ANSHU (IND), NISHA (IND), and REETIKA (IND) have potential but must maintain consistency.

Kyrgyzstan, with two Olympic medalists in Paris, is aiming for gold next cycle. Aisuluu TYNYBEKOVA (KGZ) still has more to give, while Meerim ZHUMANAZAROVA (KGZ) and Aiperi MEDET KYZY (KGZ) will lead the new generation.

European countries struggled in Paris, winning only four medals out 24, failing to secure medals in 50kg, 53kg, and 76kg.

One team that is gives hope is Ukraine, led by with Paris medalist Iryna KOLIDENKO (UKR), and boosted by return of Oleksandra KHOMENETS (UKR) and rise of Iryna BONDAR (UKR).

Despite emerging challenges, Japan continues to be the team to beat in women’s wrestling.