#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#KyrgyzWrestling

Makhmudov, coach put on clinics in rural Japan

By Ken Marantz

TOKYO, Japan (December 4) --- After adding a second straight world title this year to his Olympic silver medal, Akzhol MAKHMUDOV (KGZ) would surely be recognized on any street in Bishkek. Last month, he won over a new group fans in a rural prefecture of Japan, and may have even helped one to someday challenge him.

Makhmudov spent three days last month in Japan putting on wrestling clinics at the invitation of the Ehime Prefecture Wrestling Association along with his personal coach Meirambek AKHMETOV (KGZ), according to a story recently posted on the Japan Wrestling Federation website submitted by Masashi OCHI, secretary general of the association.

Makhmudov, who became Kyrgyzstan's first-ever male world champion when he won his first gold medal at Greco 77kg in 2022, also met with the Ehime Prefecture governor, did a little sightseeing, and got in some workouts as he prepares to start training in earnest for the Paris Olympics.

KGZAkzhol MAKHMUDOV, holding his world championship belt, and coach Meirambek AKHMETOV, 2n from left, meet with Ehime Prefecture Gov. Tokihiro NAKAMURA, 2n from right, and other officials. (Photo: Japan Wrestling Federation)

Makhudov impressed everyone involved with his sincerity, dedication and professionalism, Ochi wrote, and was just the type of role model the association wanted to present. Asked about the secret of his success in a question-and-answer session by a young wrestler, Makhmudov gave a heartfelt answer that shows he has never been one to cut corners.

"You know yourself what will be difficult for you, but if you keep at it and don't give up, you will definitely succeed," Makhmudov. "Please don't select the easy road. Your hard work will definitely pay off, so keep going. Anything you do -- wrestling, work, study -- do because you love, cherish your family, and listen to your coach. If you do these, everything will go well."

Ehime Prefecture, with a population of 1.3 million, is spread over 5,600 square kilometers on the northwestern coast of the southern island of Shikoku, across the Seto Inland Sea from Hiroshima. It is famous for its Japanese tangerines, known as "mikan," and its picturesque mountains and coastline. It has also produced some notable wrestlers of late.

The prefecture has established a program to promote youth sports, and the wrestling federation had the idea to invite a top foreign wrestler as a guest instructor. They consulted UWW-licensed referee Kuninori KOIKE, who contacted his acquaintance Akhmetov, who himself is now an international referee who  officiated at the Tokyo Games two years ago.

That set the wheels in motion, and Makhmudov and Akhmetov left Bishkek on Nov. 8 for the long journey to Japan via Almaty and Busan. They landed at Kansai International Airport in Osaka and spent the night in Tenri, Nara Prefecture, before taking a flight the next day from Osaka's Itami Airport to Matsuyama. about 270 kilometers to the west.

On the morning of Nov. 10, Makhmudov and Akhmetov paid a courtesy call on Gov. Tokihiro NAKAMURA in the prefectural capital of Matsuyama. That afternoon, the first clinic was held in the neighboring city of Imabari at Imabari Technical High School, with about 40 junior high and high schoolers from throughout Ehime Prefecture in attendance.

KGZ2Makhmudov and Japan's Greco 67kg champion Kyotaro SOGABE hit it off during the clinics and used the opportunity to spend some time practicing together. (Japan Wrestling Federation)

Helping out as special instructors were several distinguished alumni of Imabari high schools, including Kyotaro SOGABE, a 2022 world U23 bronze medalist at Greco 67kg, and Rin MIYAJI, the 2021 world silver medalist at women's 68kg. There was time set aside for instruction, drills and open sparring, with Koike serving as an interpreter.

On Saturday Nov. 11, Sogabe's coach at powerhouse Nippon Sports Science University, Shingo MATSUMOTO, joined the clinic. Matsumoto, the head coach of all three styles at the university, won nine straight national titles from 1999 to 2007 and appeared in two Olympics at Greco 84kg, finishing seventh at the 2004 Athens Games.

In the morning, Akhmetov taught techniques from the standing position in Greco. His experience working with Kyrgyzstan's youth team came through, Ochi noted, as he explained everything calmly and in great detail. Akhmetov said that Greco techniques need to be learned from a young age, and expressed surprise that most Japanese wrestlers do not become fully committed to Greco until they are in college. "Japanese wrestlers are physically fit, but lack technique," Akhmetov commented.

That afternoon, they became ambassadors of sorts for the sport at an event aimed at giving youngsters who had had little or no exposure to wrestling a chance to experience it. Held at the Ehime Prefectural Budokan in Matsuyama, Makhmudov led the prospective athletes in warm-ups, mat games and mini-matches. "Your stances when you tie up and your understanding the rules are fantastic," Makhudov commented.

KGZ1Participants in a clinic gather for a group photo with Makhmudov and Akhmetov. (Photo: Japan Wrestling Federation)

At the end, the children were allowed to ask Makhmudov some questions. Asked what he pays most attention to in regard to being a professional athlete, he replied, "I only eat things that are good for my body."

The third and final "Makhmudov Camp" on Nov. 12 was held at Hojo High School in Matsuyama, where Akhmetov focused on throws from standing and both offense and defense in par terre. He could be heard yelling out "Combination!" a number of times. The clinic was not limited to Greco, and the few girls in the group fervently went through the drills.

Meanwhile, Makhmudov and Sogabe had really hit things off with each other, and worked together on techniques and did some sparring. The 45-year-old Matsumoto even got in on the act and went toe-to-toe with Makhmudov, drawing the eyes of everyone in the room. Ten years before Makhmudov won his first of his three Asian titles at the age of 18 before a delirious crowd in Bishkek in 2018, Matsumoto added a gold at the Asian Championships to his two silver medals in one of his final competitions.

During the three days, Makmudov impressed his hosts with a regimen of exercise, proper nutrition and sufficient rest. He said he has promised to refrain from drinking until after the Olympics. "He is the consummate pro," said one official.

KGZMakhmudov strikes a warrior pose in a samurai helmet and armor at Matsuyama Castle. (Photo: Japan Wrestling Federation)

Makhmudov also found time to visit one of Ehime's main tourist attractions, Matsuyama Castle, which was built in 1603 and has been designated a National Historic Site. There he donned a samurai helmet and armor for a commemorative photo while "assuming a warrior pose," as Ochi describes it. At a souvenir shop nearby, he was treated to Ehime mikan juice which comes directly out of a faucet.

On the last day of the clinics, Makhmudov bid farewell to the participants by saying, "Let's meet again at the Asian Championships or Olympics. Thank you." Even with Japan's Nao KUSAKA also having qualified at Greco 77kg, Makhmudov will certainly have some supporters in a small pocket of southern Japan.