#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open: Six Paris medalists in action; Blades drops to 68kg

Saturday, February 1, 2025 - 17:26 By Vinay Siwach

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ZAGREB, Croatia (February 1) -- With a couple of factors determining her decision, Kennedy BLADES (USA) will be moving down to 68kg, six months after winning the Olympic silver medal at 76kg in Paris.

Blades will make her 68kg debut at next week's Zagreb Open which coincides with her college wrestling season in which she wrestles at 160 pounds (around 72kg).

"Since I am in the middle of the college wrestling season and I am close to the weight (160lbs), I wanted to see how I felt," Blades told UWW.

Zagreb Open has a two-kilogram weight allowance and Blades revealed that she weighs around 72kg-73kg which makes it ideal for her to wrestle at 68kg in Zagreb. Even in Paris, Blades was wrestling under 76kg.

"I was naturally 2-4 kilograms under 76kg," she said. "So I wanted to see how I feel at my natural weight. Depending on how I feel, I'll determine if I want  to stay at 68kg or go back to 76kg."

Over her international career, Blades has never wrestled below 69kg, winning gold at the U17 Pan-Am Championships in 2018. She moved to 73kg for the U17 World Championships a year later and 72kg for the U20 World Championships in 2021. For her senior debut, Blades moved up to 76kg for the Henri Deglane in 2023 and competed at all tournaments for two years at that weight.

At 68kg in Zagreb, Blades will have to face a few long-timers.

World silver medalist from 2023 Delgermaa ENKHSAIKHAN (MGL) and world bronze medalist Adela HANZLICKOVA (CZE) will be her biggest challenge. Former Asian silver medalist RADHIKA (IND) is also in the mix.

The United States will bring a solid team in Women's Wrestling with Blades, former world champion Jacarra WINCHESTER (USA), Michaela BECK (USA), Sofia MACALUSO (USA), Skylar GROTE (USA) and Yelena MAKOYED (USA).

PRIYA (IND)PRIYA (IND) is a U20 world champion. (Photo: United World Wrestling / Amirreza Aliasgari)

India has a full squad going to Zagreb with a few young stars. Former U17 and U20 world champion PRIYA (IND) will be at 76kg, along with Asian medalist MANISHA (IND).

Azerbaijan will be pinning hopes on its first-ever U23 world champion in Women's Wrestling Zhala ALIYEVA (AZE) to shine in the 57kg which also has Olga KHOROSHAVTSEVA (AIN), Ramona GALAMBOS (HUN) and TAPSYA (IND). It also has Elnura MAMMADOVA (AZE), Hiunai HURBANOVA (AZE) and Alyona KOLESNIK (AZE) wrestling in Zagreb.

Paris Olympian Bilyana DUDOVA (BUL) will be at 62kg a week after winning the Dan Kolov tournament in Varna. She will face challenges from Ameline DOUARRE (FRA), Nikolett SZABO (HUN), Bhagyashree FAND (IND) and Adaugo NWACHUKWU (USA).

Freestyle

A battle of two Olympic medalists at 57kg is on the cards as Spencer LEE (USA) and AMAN (IND) are registered for the tournament. Lee won a silver medal at the Paris Games while Aman came home with a bronze medal.

While these two are the biggest achievers in the field, former European champion Azamat TUSKAEV (SRB) will pose a significant challenge as he continues to find his space since he changed his nationality to Serbia. Paris Olympian Roman BRAVO YOUNG (MEX) is also in the fray, giving a mouth-watering clash for the U.S. fans between him and Lee.

Iran is debuting Ahora KHATERI (IRI) at the senior level. He won the 2023 U17 World Championships at 45kg but moved to 60kg in one year and finished eighth at the U17 World Championships in 2024.

Iran's struggle at the lower weights has continued over a decade now and Khateri is touted as the most promising of the new lot. It is also trying its new batch at 61kg, sending Ahmad JAVAN (IRI), Ebrahim KHARI (IRI) and Reza Hossein MOMENI (IRI) to Zagreb.

But the star of the Iran line-up will be Amirreza MASOUMI (IRI) who won the U20 and U23 World Championships gold medals at 125kg. He is likely to go unchallenged in Zagreb but the field includes Solomon MANASHVILI (GEO), Hayden ZILLMER (USA) and Mason PARRIS (USA) to name a few.

More closely contested battles will be on display at 92kg as Aaron BROOKS (USA) moves up from 86kg, a weight class he won the bronze medal at the Paris Olympics. He will have his hands full with Asian champion Amirhossein FIROUZPOUR (IRI) and former U20 world champion Mohammadmobin AZIMI (IRI).

World silver medalist Miriani MAISURADZE (GEO) will be among the favorites for the gold along with former world silver medalist and Paris Olympian Osman NURMAGOMEDOV (AZE) who is returning to 92kg and will be joined by compatriot Abubakr ABAKAROV (AZE). Boris MAKOEV (SVK) is also listed at 92kg for the competition.

Former Olympic and world champion Kyle SNYDER (USA) will kick off his season in Zagreb and hope to reclaim the gold he lost in 2024 to Amirali AZARPIRA (IRI). The field at 97kg is a little thin but still has Abolfazl BABALOO (IRI), Radu LEFTER (MDA) and Batyrbek TSAKULOV (SVK) among others.

Iszmail MUSZUKAJEV (HUN)Iszmail MUSZUKAJEV (HUN) is entered at 70kg for the Zagreb Open. (Photo: United World Wrestling / Amirreza Aliasgari)

2023 world champion Iszmail MUSZUKAJEV (HUN) is entered at 70kg. He finished fifth at the same tournament in 2023 but will be the most experienced wrestler in the field this year. He will have a few known rivals in the field including James GREEN (USA), Alec PANTALEO (USA) and Kanan HEYBATOV (AZE).

Iran has gone with 2022 U17 world champion Ebrahim ELAHI (IRI) and Sina KHALILI (IRI), a 2023 U17 world champion who finished seventh at the World Championships in Tirana last year.

Greco-Roman

Azerbaijan is all out with their Greco-Roman team in the first Ranking Series of the year. Three recent world champions, Eldaniz AZIZLI (AZE), Nihat MAMMADLI (AZE) and Uvli GANIZADE (AZE) are part of a 22-member strong squad that also has Paris Olympic bronze medalist Hasrat JAFAROV (AZE), Tokyo bronze medalist Rafig HUSEYNOV (AZE), Sanan SULEYMANOV (AZE) among other younger stars.

Jafarov will be back in action at 67kg and hopes to start his season on a high. The wrestlers trying to stop him include teenager Mohammadreza GHOLAMI (IRI) and U20 world champion Ahmadreza MOHSEN NEZHAD (IRI). The field also has former world champion Sebastian NAD (SRB) and Morten THORESEN (NOR).

At 60kg, defending champion Sadyk LALAEV (AIN) leads the field, followed by Mammadli, the newly crowned world champion at 63kg. However, as Azerbaijan's first choice at the Olympic weight class, he is moving down to 60 kg. Paris Olympian Georgij TIBILOV (SRB) is also entered, along with U23 world champion Alisher GANIEV (UZB), who is known for his big moves.

Ulvu GANIZADE (AZE) will face a tough challenge from the Iranian duo of Danial SOHRABI (IRI) and Tokyo Olympic champion Mohammadreza GERAEI (IRI). World champion Ganizade is the defending champion at 72kg but Geraei will be keen on getting on top of the podium at an international event, a feat he hasn't achieved since winning gold at the Bolat Turlykhanov Cup in June 2022. Sohrabi too has blown hot and cold since winning gold at the U23 World Championships in 2022.

Alexandrin GUTU (MDA)Zagreb Open will be a big test for Alexandrin GUTU (MDA) at 77kg. (Photo: United World Wrestling / Kostadin Andonov)

The two of the highly competitive weight classes in Greco-Roman are 77kg and 87kg and the Zagreb Open will be no different.

At 77kg, Sergei KUTUZOV (AIN) will be back in action, facing a few of the mainstays of this weight class. Suleymanov will be looking to shake off his disappointment of missing a medal in Paris with a better showing in Zagreb.

But there are a few challenges. Paris Olympians Amin KAVIYANI (IRI) and Aram VARDANYAN (UZB) are competing in Zagreb and so is Alexandrin GUTU (MDA) who continues to build his profile. Gutu narrowly missed out on qualifying for the Paris Olympics but is one of the most dynamic wrestlers in the weight class. Surprisingly, former U17 world champion and Gutu's teammate Alexandru SOLOVEI (MDA) is also at 77kg.

Hungary has also sent Robert FRITSCH (HUN) and Zoltan LEVAI (HUN) at 77kg while Jonni SARKKINEN (FIN) is a dark horse.

Turpal BISULTANOV (DEN)Turpal BISULTANOV (DEN) is likely to have his Olympic bronze-medal bout rematch against David LOSONCZI (HUN). (Photo: United World Wrestling / Amirreza Aliasgari)

The 87kg weight class will see Paris bronze medalist Turpal BISULTANOV (DEN) and a few other Paris Olympians as well. Bisultanov may have a rematch of his bronze-medal bout against David LOSONCZI (HUN) who is one of three Hungarian wrestlers entered. Tamas LEVAI (HUN) and Istvan TAKACS (HUN) will also try to claim their stake for the spot on the Hungarian national team in this weight class.

Aues GONIBOV (AIN) and Milad ALIRZAEV (AIN) are the two neutral athletes with decorated resumes. Former world champion Huseynov is also entered along with Ivan HUKLEK (CRO), Naser ALIZADEH (IRI), Islam YEVLOYEV (KAZ), Marcel STERKENBURG (NED), Exauce MUKUBU (NOR), Aleksandr KOMAROV (SRB) and Jalgasbay BERDIMURATOV (UZB).