#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

UWW unites UNAOC on #OneHumanity Campaign to promote global change

Tuesday, November 7, 2023 - 12:31 By United World Wrestling Press

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VEVEY, Switzerland (November 7) --- United World Wrestling (UWW) and the United Nations Alliance of Civilizations (UNAOC) have joined forces to support the #OneHumanity campaign. This collaboration aims to harness the power of sports to promote social inclusion, intercultural dialogue, and peace-building efforts worldwide.

As part of their partnership, UWW and UNAOC will work together to leverage the global reach and influence of wrestling to advance the goals of the #OneHumanity campaign.

The campaign, initiated by UNAOC, focuses on fostering unity, understanding, and solidarity among diverse communities through the shared values of respect, inclusion, and equality.

By uniting their efforts, UWW and UNAOC aim to utilize wrestling as a platform to advocate for social change and create opportunities for dialogue and collaboration across cultures. Through this collaboration, both organizations seek to highlight the transformative power of sports in promoting harmony and breaking down societal barriers.

The #OneHumanity campaign emphasizes the importance of embracing diversity and empowering individuals to become agents of positive change. UWW's dedication to promoting inclusivity and UNAOC's commitment to intercultural dialogue align seamlessly with the campaign's core principles.

"We are thrilled to partner with United World Wrestling in promoting the #OneHumanity campaign," said Mr. Miguel Ángel Moratinos, the High Representative for UNAOC. "Wrestling, with its deep-rooted history and global appeal, serves as an ideal vehicle to convey the message of unity and togetherness. Together, we can inspire individuals and communities to embrace diversity and work towards a more inclusive and peaceful world."

As part of their collaborative efforts, UWW and UNAOC will organize joint initiatives, awareness campaigns, and educational programs that highlight the values of respect, diversity, and equality. Through these activities, they aim to engage wrestling communities, athletes, coaches, and fans in promoting a culture of inclusivity and social cohesion.

"We are honored to partner with UNAOC for the #OneHumanity campaign," said Mr. Nenad LALOVIC, President of United World Wrestling. "Wrestling transcends borders, cultures, and backgrounds, and we firmly believe in its power to bring people together. By collaborating with UNAOC, we can leverage wrestling's global reach to promote understanding, respect, and unity among individuals from all walks of life."

The collaboration between United World Wrestling and UNAOC for the #OneHumanity campaign is a testament to the shared commitment to harness the power of sports for social good. Together, they aim to create a lasting impact and inspire positive change within the wrestling community and beyond.

About United World Wrestling:

United World Wrestling is the international governing body for the sport of wrestling and oversees wrestling competitions across the globe. With a commitment to promoting fair play, inclusivity, and gender equality, UWW strives to inspire athletes and contribute to the development of wrestling as a sport and a way of life.

About UNAOC:

The United Nations Alliance of Civilizations (UNAOC) is a political initiative of the United Nations that works towards bridging divides and promoting understanding between cultures and religions. Through various programs and partnerships, UNAOC seeks to create a more inclusive and harmonious world by addressing issues of youth, migration, media, education, and women as agents of peace.