#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Japan Wrestling

High schooler Yoshida completes historic Japan national title double

By Ken Marantz

Taizo YOSHIDA, left, battles Yuya OKAJIMA in the Greco 82kg final. (photo by Takeo YABUKI / JWF)

TOKYO (December 19) -- As the wrestling world still buzzes about those four gold medals won by Japanese men at the Paris Olympics, a rising star is emerging who looks capable of showing that there will more of that ahead.

Teenager Taizo YOSHIDA, already a senior Asian champion, became just the fourth  high schooler in history to win a men's title at the Emperor's Cup All-Japan Championships when he triumphed at Greco 82kg on Thursday in Tokyo.

Meanwhile, Ami ISHII and Miwa MORIKAWA, who both medaled at the Non-Olympic Weight Category World Championships after failing to qualify for the Paris Olympics, regained the women's 68kg and 65kg titles, respectively.

The 18-year-old Yoshida recorded three straight technical falls before defeating veteran Yuya OKAJIMA 5-0 in the final on the opening day of the four-day tournament at Tokyo's Yoyogi No. 2 Gym that is serving as the first of two domestic qualifiers for next year's World Championships.

The other world qualifier is the Meiji Cup All-Japan Invitational Championships, which will be held in June next year. Having won that tournament this year, Yoshida's victory on Thursday made him the only male high schooler to achieve the Emperor's-Meiji double.

"To win both the Meiji Cup and Emperor's Cup as a high schooler is quite a feat, and I achieved it," said Yoshida, who lost a close match in the final at last year's Emperor's Cup. "To be able to say I was the first makes me really happy."

Yoshida made his first mark on the global stage by winning the world U17 gold at 80kg in 2023. That was just a prelude for what was to come in 2024, as he won the gold at the Asian Championships, then took a bronze at the world U20 and finished fifth at the senior worlds.

He said that working on his par terre wrestling has made a difference. "Up to the Meiji Cup, I was at a level where I couldn't get a roll even once. But I worked on improving my ground wrestling, and I think this was the payoff."

Yoshida is from the same rural high school in western Japan that produced Paris Olympic champion Nao KUSAKA, and he will follow in Kusaka's footsteps and enroll at powerhouse Nippon Sports Science University (known informally as Nittaidai) in the spring as he begins his quest for the 2028 Los Angeles Olympics.

"Takamatsu Kita High School is really out in the country, and we had few members on the [wrestling] team and not a good practice environment," Yoshida said. "But out of that an Olympic champion emerged, and that makes me believe that it is possible for me.

"I will be in my senior year of college at the time of the Los Angeles Olympics. The training situation will be at a much higher level at Nittaidai, and as a culmination of my four years, I want to win an Olympic title along with Nao."

While victory laps are not standard procedure at the Emperor's Cup, Yoshida made an exception by taking one that was more a tribute to Kusaka -- instead of a Japanese flag, he ran a quick lap with one of the towels that Kusaka's supporters brandished in Paris.

"It wasn't very exciting, but it made him happy. Maybe he'll buy me something," Yoshida joked.

JPN1Ami ISHII scores a takedown on Mahiro YOSHITAKE in the women's 68kg final. (photo by Takeo YABUKI / JWF)

Ishii captures 7th straight major tournament title

Ishii, coming off winning her first world title with a victory at 72kg in Tirana -- which she preceded the week before by capturing the world U23 gold at 68kg -- easily plowed through a thin field to regain the 68kg Emperor's Cup crown that she won in 2023.

Ishii, who still feels the sting of a crushing, last-second loss to Nonoka OZAKI in a playoff for the Paris Olympic 68kg berth,  won both of her round-robin group matches 10-0, then repeated that score in routing Asian 65kg champion Mahiro YOSHITAKE in the final.

"I lost in the qualifying for Paris, and I have set a goal of going to the Los Angeles Olympics and winning the gold," Ishii said. "My main objective is getting to Los Angeles and it started by winning today at the Emperor's Cup by focusing on each and every match."

The pain of missing out on Paris was so sharp that Ishii revealed that she did not even watch the wrestling competition, with the exception of her Ikuei University teammates Tsugumi SAKURAI and Sakura MOTOKI, who both went on to win gold medals.

"Half of me didn't want to, but I had worked so hard with Sakura and Tsugumi to make us all better, so of course I had to support them. But I didn't watch anyone else," she said, adding that she did watch other Olympic sports.

Since the playoff in January, Ishii has been among the busiest of Japan's top wrestlers. While the Olympic medalists have been barely seen outside of television appearances and hometown events -- only Ozaki is entered in this year's Emperor's Cup -- Ishii entered seven high-level tournaments, as well as a few small regional events, and won them all.

"There was no pressure that if I lost, I wouldn't qualify for something else. I was really happy to take part. And it was half-joking, half-serious, but after my first win after the playoff, I would say I was on my way to beating Akari FUJINAMI's winning streak, which was 127 at the time. Right now I am at 27 in a row."

JPN2Miwa MORIKAWA, right, holds off Momoko KITADE in the women's 65kg final. (photo by Takeo YABUKI / JWF)

Morikawa, the 2022 world champion at 65kg, had also tried to make the Olympic team at 68kg, a quest that ended with a loss in last year's Emperor's Cup final to Ozaki. She then won a playoff to get to the non-Olympic worlds at 65kg, where she took a bronze home from Tirana.

On Thursday, Morikawa was not overly dominating. In the final, she scored four stepouts -- one with a fleeing point tacked on -- in a 5-0 victory over Momoko KITADE.

"I had aimed for winning by technical superiority, but this whole tournament, nothing went right for me," Morikawa said. "But I think I have some clear issues to work on in the future."

Morikawa has twice been foiled in a bid to make it to the Olympics, and is determined to not have to endure a third time. The domestic qualifying for Los Angeles will start with the 2026 Emperor's Cup, so for now, she will stay at 65kg and work on sharpening her game and rebuilding confidence.

"To be honest, there are strong wrestlers in every weight class. I want to dominate this weight class and, with the qualifying for Los Angeles starting [in two years], I am only thinking about improving."

jpgYoshinosuke AOYAGI  works to turn Toki OGAWA in the freestyle 70kg final.  (photo by Takeo YABUKI / JWF)

Aoyagi cruises to 3rd straight freestyle 70kg crown

Another medalist from the non-Olympic worlds who made it to the top of the podium was Yoshinosuke AOYAGI, who won a third straight crown at 70kg by defeating Toki OGAWA by 10-0 technical fall in the final.

For Aoyagi, it capped a productive year in which he won a silver medal at the Asian Championships, won the title at the Meiji Cup, finished third at the world U23 (a year after placing second), then took a silver at the non-Olympic worlds in Tirana.

"I feel like I won because the flow of  my matches went really well," Aoyagi said.

Acknowledging that his overseas success this year has boosted his confidence, he added that he feels pressure from within the training group at Yamanashi Gakuin University, from which he graduated last spring. That includes Kaito MORITA, who he faced and defeated 5-0 in the semifinals.

"There are guys coming up from within my own team that are steadily turning up the heat," Aoyagi said. "The semifinal was tough; to be honest, it scared me. In the final, you never know what will happen."

At freestyle 65kg, Kaisei TANABE, whose father Chikara was a bronze medalist at the 2004 Athens Olympics, defeated world U23 silver medalist Kaiji OGINO 2-0  in the final to add that title to the one he won last year at 61kg.

In the semifinals, Tanabe scored a 7-2 victory over two-time world U20 champion Yuto NISHIUCHI, who had beaten him at the collegiate championships in August.

The 61kg title went to Takara SUDA in the absence of world champion and Yamanashi Gakuin teammate Masanosuke ONO, who is still recovering from a broken foot suffered en route to winning the gold in Tirana.

Day 1 Results

Freestyle

61kg (16 entries)
GOLD -- Takara SUDA df. Hiroyuki ISHIHARA, 5-2
BRONZE -- Akito MUKAIDA df. Toshihiro HASEGAWA, 6-3
BRONZE  -- Takeru OIKAWA df. Haruto OURA, 4-0

65kg (17 entries)
GOLD -- Kaisei TANABE df. Kaiji OGINO, 2-0
BRONZE -- Yuto NISHIUCHI df. Reiji UCHIDA by TF, 10-0, 3:15
BRONZE -- Ryuto SAKAKI df. Yuta MIYAZAKI, 7-0

70kg (20 entries)
GOLD -- Yoshinosuke AOYAGI  df. Toki OGAWA by TF, 10-0, 1:14
BRONZE -- Kanata YAMAGUCHI df. Kaito MORITA by TF, 11-0, 2:21
BRONZE -- Yuma TOMIYAMA df. Yuto MIWA, 9-6

Greco-Roman

82kg (17 entries)
GOLD -- Taizo YOSHIDA df. Yuya OKAJIMA, 5-0
BRONZE -- Konosuke TANIZAKI df. Yuto SAWADA by TF, 8-0, 1:35
BRONZE -- Reon KAKEGAWA df. Yudai KOBORI by TF, 9-0, 1:46

87kg (9 entries)
GOLD -- So SAKABE df. Daisei ISOE by TF, 8-0, 1:27
BRONZE -- Isshin ONITSUKA df. Kou FUKUSHIMA by TF, 9-1, 4:13
BRONZE -- Akira YOSHIZAWA df. Sora SATO by TF, 8-0, 3:50

97kg (12 entries)
GOLD -- Yuri NAKAZATO df. Takahiro TSURUTA, 2-1
BRONZE -- Kanta SHIOKAWA df. Hikaru ISOTANI by TF, 9-0, 1:11
BRONZE -- Riku NAKAHARA df. Sorato KANAZAWA, 11-5

Women's Wrestling

65kg (9 entries)
GOLD -- Miwa MORIKAWA df. Momoko KITADE, 5-0
BRONZE --  Nana IKEHATA df. Miyu YOSHIKAWA, 4-4
BRONZE -- Rin TERAMOTO df. Horu SATO by TF, 11-0, 4:41

68kg (6 entries)
GOLD -- Ami ISHII df. Mahiro YOSHITAKE by TF, 10-0, 2:24
BRONZE -- Seia MOCHINAGA df. Kaede MATSUYAMA, 3-1