#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAmman

Coles, Canada's first U17 world champ, wants to be an inspiration

Tuesday, December 17, 2024 - 15:38 By Vinay Siwach

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CANADA (December 16) -- "I am not a natural athlete." That's how Kaura COLES (CAN) describes herself. 

The 17-year-old seems to have as much clarity describing herself as she does wrestling on the mat.

She may not be the be a "natural", but she is the best in the world. At the U17 World Championships in Amman, Jordan, Coles became the first Canadian wrestler to win a gold medal. She won gold in the 53kg women's wrestling weight class.

But the odds did not favor Coles. No Canadian wrestler had reached the final at the U17 Worlds, forget winning gold. The last time Canada had a U20 or U17 world champ was in 2013. Coming into the tournament, Coles had a silver medal from the 2022 U17 Pan-Am Championships and a fifth-place finish at the Spain Grand Prix. 

So Coles wasn't favored to win a medal. Nor were the other seven Canadians entered. However, Coles did it. She was so precise in her wrestling, that her opponents were shocked to see her counter from negative positions.

Coles' win was one of the highlights of international wrestling in 2024 and a big boost for Canada and its wrestling after its medalless Olympics in Paris.

"I did not expect to do as well as I did,” she said later. “I can't predict the outcome of the match. The only thing I know for sure is that I'm going to work as hard as I possibly can every match."

In Amman, Coles began with two pins over Madkhiya USMANOV (KAZ) and Chloe BREWIS (RSA). She then went on to upset MUSKAN (IND) 12-3 in the quarterfinals, Isabelle GONZALES (USA) 8-3 in the semifinals and securing a fall in the finals against Nana KOZUKA (JPN), undeterred by names or a Japanese opponent.

Coles began wrestling when she was 11 years old when her father, Cory, took her to the gym because he did not want her to just sit around all day. Kaura is one of the 11 Coles siblings from Winnipeg. She is number six with five younger siblings and she coaches them as well.

"If you had watched me wrestling four years ago, you would have never thought I could have achieved anything. Worst wrestler by far," Coles told FloWrestling. "But I knew how to do a 2-on-1. So every match, every practice, I would be grabbing a 2-on-1. For six years I have been doing that and just developed and became very good from that position. [I do well] Tying up with people. I don't do well from space since I am a slow wrestler. I want to get an underhook or a 2-on-1."

She worked hard. Having wrestler siblings around her improved her as she had to keep up with the sibling rivalries growing in the house.

"I have to be a tough wrestler just to survive every day [with my brother]," she said. "But they all wrestled, my sisters wrestle too. Everyone works hard and it makes it a lot easier"

But in the beginning, Coles did not like the sport or working hard to be better at it.

“I did not like it at first because it’s a very hard sport," Coles told The Free Press. "Back then, I didn’t really like hard work because it’s hard to like that. But over time, I saw the benefits of putting in the hard work and seeing where it can get you."

Kaura COLES (CAN)Kaura COLES (CAN) defeated Nana KOZUKA (JPN) in the final. (Photo: United World Wrestling / Kostadin Andonov)

So far, wrestling has made Coles a three-time national wrestling champion, U17 Pan-American silver medalist, North American Indigenous Games (NAIG) champion and of course, world champion.

But Coles wants to do more. As a Métis herself, she wants to inspire, coach, and promote Indigenous groups.

"I want to be an inspiration for the other Indigenous and Métis warriors in Canada," Coles said after winning the gold. "I don't wrestle for myself."

Coles' mother Michelle is a Métis, an Indigenous group in Canada, and has kept their culture in the house including learning French. Coles wore her Métis sash after the medal ceremony at the U17 Worlds.

"I wear my Métis sash whenever I can," she said. "I have other Indigenous people come up to me and tell me how I have inspired them. I'm so glad that I was able to represent."

Another one of Coles' is to be at the Olympics. Canada has won six medals at the Olympics in Women's Wrestling. But the last came in the 2016 Rio Olympics.

"My goal is to go to the next Olympics when I'm 21 years old and then I want to go to the Olympics after that," she said. "Then I will retire."