#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Turkiye rejoices with Bakir gold, team title; Gutu ends Worlds gold drought

By Vinay Siwach

TIRANA, Albania (October 29) — There certainly could not be one more loss for Turkiye in the finals. After three losses on Saturday, as the law of averages, Turkiye had to win one Greco-Roman gold medal at the U23 World Championships.

But with just over a minute left and returning silver medalist Mykhailo VYSHNYVETSKYI (UKR) leading 3-3 on criteria, it seemed to be turning out to be another heartbreak for Turkiye.

That’s when Muhammet BAKIR (TUR) turned things around, quite literally.

Turning 130kg+ wrestlers from par terre in the final minute is superhuman stuff. But then, wrestlers are that. Bakir got the par terre advantage, thanks to a third passivity in the final. He would smartly move his grip towards Vyshnyvetskyi’s waist, the limit allowed in Greco-Roman, instead of a grip on his chest. Defending the gut-wrench needs unreal strength, but when the grip is on the waist, it’s close to impossible. A tired Vyshnyvetskyi’s was turned and so was the mood in the Turkish camp.

After Saturday’s gloom, Turkiye finally claimed a gold medal in Greco-Roman, also winning the team title with 121 points, 28 points more than second-placed Azerbaijan. Georgia was third with 78kg, one more than Armenia.

Muhammet BAKIR (TUR)Muhammet BAKIR (TUR) celebrates after winning the 130kg gold medal in Tirana. (Photo: UWW / Kadir Caliskan)

The furious Turkish coach, who had to be escorted off mat after Mustafa OLGUN (TUR) lost the 97kg 4-3 Saturday, was in a saner mood as well. Emotions ran high after Mert ILBARS (TUR), Alperen BERBER (TUR) and Olgun lost and he came on the mat to express his displeasure. On Sunday, he would simply clap to celebrate win.

For Vyshnyvetskyi, that is a second straight U23 world finals loss to a Turkish wrestler. Fatih BOZKURT (TUR) had defeated him 9-1 last year. Though he did not suffer a technical fall this year, the Ukrainian will reflect on this loss more critically.

Bakir now has world title at three age groups with the senior level the one left. Wrestling at his first World Championships since the 2021 U20 one, which he won, Bakir was on a roll in Tirana. He opened the tournament with a win over Mikhail LAPTAEV (AIN) 4-0, thrashed Assylbek ZHANIBEKULY (KAZ) 9-0 in quarterfinals and defeated Razmik KURDYAN (ARM) 4-2 in the semifinal.

He was a off to a great start in the final as well, turning Vyshnyvetsjyi from par terre in the first period. But he gave up a takedown in the second period. His passivity added another point to the Ukrainian’s score and gave him a 3-3 lead.

That was until his magical turnaround when awarded the third passivity which only offers par terre advantage and not a point. He defended his 5-3 lead for the 22 seconds left on the clock and claimed the gold.

Alexandrin GUTU (MDA)Alexandrin GUTU (MDA) celebrates with his coach after winning the 77kg final. (Photo: UWW / Kadir Caliskan)

Gutu golden after 5 years

“Nothing is impossible.”

Alexandrin GUTU (MDA) was a relieved man. He said after clinching his first gold medal at a World Championships after years. In between, it was increasing looking impossible.

Since winning the U17 World Championships and the Youth Olympic Games in 2018, Gutu has reached the final of the World Championships once — 2022 U23 World Championships.

After putting behind the ghosts of all those losses, Gutu managed to end the drought by winning the 77kg gold medal at the U23 World Championships on Sunday. He defeated Khasay HASANLI (AZE) 3-1 in the gold-medal bout.

“ I’ve been working hard for this medal for so long, not only this year,” Gutu said. “Only last year I could make it to the final, before that it’s been a long time that I couldn’t even qualify for the final.”

In the seven World Championships at different levels since 2018, Gutu has one silver and three bronze medals. He is yet to medal at the senior level with his best finishing being eighth in Belgrade this year.

But Gutu has been taking long strides in the sport. He won the U23 European Championships this year and was fifth at the senior continental event.

Alexandrin GUTU (MDA)Alexandrin GUTU (MDA) scored a takedown after Khasay HASANLI (AZE) failed to score from this position. (Photo: UWW / Kadir Caliskan)

Wrestling Hasanli in the final on Sunday was a rematch of the U23 Euros from March which Gutu won 6-3. The one in Tirana was a little similar as Gutu, after leading 1-1 on criteria, was called passive.

As Hasanli got the par terre advantage on the third passivity, he tried throwing Gutu who landed on his feet and scored a takedown. Hasanli had little chances of coming back from there.

“Last year I couldn’t win the gold medal, because I had a knee injury and I couldn’t wrestle in my full potential,” he said. “This year I’ve had a really good training camp together with my coaches and training partners.

“We wrestled each other in the [U23] European final. We showed a really good match then and here as well. I am thankful to him for this match.”

With that load off his back, Gutu has a new challenge waiting for him next. After failing to earn an Olympic quota for Moldova, he will have to try and earn it at the European Olympic Qualifiers next year.

“I have big plans for this sport,” he said. “I am not gonna stop. My dream is the Olympic gold. I will follow it util I win it. I will first need to win the national championships and then I am ready to train day and night to get the Olympic quota. Nothing is impossible.”

Giorgi TOKHADZE (GEO)Giorgi TOKHADZE (GEO) completes a throw to win 9-0 against Iskhar KURBAYEV (KAZ) in the 55kg final. (Photo: UWW / Kadir Caliskan)

Returning bronze medalist Giorgi TOKHADZE (GEO) earned the gold medal at 55kg in Tirana after beating Iskhar KURBAYEV (KAZ) 9-0 in the final in just 38 seconds.

Kurbayev was hoping to win a second gold medal for Kazakhstan in two days after Sultan ASSETULY (KAZ) became the country’s first-ever U23 world champion on Saturday. But Tokhadze was not allowing any of that.

He got his first four-pointer over Kurbayev 15 seconds into the final. Kazakhstan corner decided to challenge the four but lost, adding one more point to Tokhadze’s score. Using double overhook, Tokhadze threw Kurbayev once again to claim a 9-0 win.

Magomed MURTAZALIEV (AIN)Magomed MURTAZALIEV (AIN) won the 87kg gold medal over Matej MANDIC (CRO). (Photo: UWW / Kadir Caliskan)

At 87kg, Matej MANDIC (CRO) became the fifth wrestler from Croatia to reach the Greco-Roman final at U23 World Championships and finishing with a silver medal, prolonging the country’s wait for a world champion.

Mandic seemed to have competed well for the initial period in the final but Magomed MURTAZALIEV (AIN) build a 9-4 lead before a desperate attempt from Mandic saw him fall on his back and Murtazaliev used that opportunity to pin Mandic.

At 63kg, Rakhman TAVMURZAEV (AIN) was crowned as the champion as he defeated Hleb MAKARANKA (AIN), 6-1, in the final.

 

gh

RESULTS

55kg
GOLD: Giorgi TOKHADZE (GEO) df. Iskhar KURBAYEV (KAZ), 9-0

BRONZE: Farid SADIKHLI (AZE) df. Denis MIHAI (ROU), 10-0
BRONZE: Adem UZUN (TUR) df. Manvel KHACHATRYAN (ARM), 10-0

63kg
GOLD: Rakhman TAVMURZAEV (AIN) df. Hleb MAKARANKA (AIN), 6-1

BRONZE: Chiezo MARUYAMA (JPN) df. Yurik HOVEYAN (ARM), 2-1
BRONZE: Vitalie ERIOMENCO (MDA) df. PRAVESH (UWW), 9-0

77kg
GOLD: Alexandrin GUTU (MDA) df. Khasay HASANLI (AZE), 3-1

BRONZE: Yryskeldi MAKSATBEK UULU (KGZ) df. Aleksa ILIC (SRB), 8-0
BRONZE: Khvicha ANANIDZE (GEO) df. Attila TOESMAGI (HUN), 3-1

87kg
GOLD: Magomed MURTAZALIEV (AIN) df. Matej MANDIC (CRO), via fall (13-4)

BRONZE: Istvan TAKACS (HUN) df. Exauce MUKUBU (NOR), 2-1
BRONZE: Szymon SZYMONOWICZ (POL) df. Waltteri LATVALA (FIN), 9-0

130kg
GOLD: Muhammet BAKIR (TUR) df. Mykhailo VYSHNYVETSKYI (UKR), 5-3

BRONZE: Sarkhan MAMMADOV (AZE) df. Apostolos TSIOVOLOS (GRE), 10-0
BRONZE: Mikhail LAPTEV (AIN) df. Razmik KURDYAN (ARM), 7-1