#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Assetuly wins Kazakhstan's first U23 world title

By Vinay Siwach

TIRANA, Albania (October 28) -- This year keeps getting better for Kazakhstan wrestling. A month after the country got its first Freestyle senior world champion in Belgrade, Sultan ASSETULY (KAZ) on Saturday became the first wrestler from his country to win the U23 World Championships.

The former Asian champion won the gold medal at 63kg by beating Mustafa YILDIRIM (TUR) 2-1 in the 67kg gold medal bout in Tirana, Albania. 

Yildirim got the first par terre advantage which Assetuly managed to defend well. When Assetuly got the activity point in the second period, he lifted Yildirim and tried a throw. Though he did not get a correct throw, Assetuly got Yildirim to stepout of the zone and get one point.

Assetuly's 2-1 lead after that exchange remained the final score of the bout as he clinched the historic title.

"I am very happy to be the first champion from Kazakhstan," Assetuly said. "I am not going to stop here, I will work hard and win the senior world title. I got this medal in a very tough way."

Sultan ASSETULY (KAZ)Sultan ASSETULY (KAZ) celebrates after winning the 67kg gold medal. (Photo: UWW / Ulug Bugra Han Degirmenci)

Out of his five wins for the gold medal, Assetuly's two wins were 1-1. His opening bout against Oleg KHALILOV (UKR) almost ended his run as he survived a close stepout but the match took a toll on him.

"Every single match, every single minute and second were really tough," he said. "The first match was the hardest. I won 1-1, but at the end of the match, I almost stepped out. After that match, I couldn't even walk for 30 minutes."

That win was followed by a 9-0 thrashing of Steve MOMILIA (ITA) to set up a quarterfinal against former U17 world champion Muslim IMADAEV (AIN). Assetuly once again struggled but managed to beat Imadaev 1-1. He humbled Hasan MAMMADLI (AZE) 11-0 in the semifinal.

Despite his golden run, Assetuly did rue the fact that a champion belt is not awarded at the U23 level.

"I want the champion belt, they don't give us belts here though."

Assetuly, a Taraz native, has idolized 1980 Olympic champion Zhaksylyk USHKEMPIROV. He will now look to make it to the Olympics himself as one of the contenders for the 67kg spot on the Kazakhstan team along with Meirzhan SHERMAKHANBET (KAZ) who recently won the 67kg silver at the Asian Games.

"I still have a chance to qualify for the Olympics," he said. "I will compete at national championships. If I win there, I will get the chance to go to the qualifying event [in Bishkek next April]. If I get the Olympic spot there, I can go. Although, even if I get the Olympic quota, I will have to keep working hard, because the coaches still have the right to change the athlete."

Aues GONIBOV (AIN)Aues GONIBOV (AIN) defeated Alperen BERBER (TUR) 4-0. (Photo: UWW / Kadir Caliskan)

There was more frustration in store for Turkiye as U20 world champion Alperen BERBER (TUR) fell to senior world bronze medalist Aues GONIBOV (AIN) in the 82kg final.

The strength difference between the two wrestlers was visible as Berber could never actually cement himself against Gonibov who got two passivity points and a takedown to score a 4-0 win.

Berber, just 18 years of age, already has U17 and U20 world titles to his name to go along the multiple European medals.

Pavel HLINCHUK (AIN)Pavel HLINCHUK (AIN) defends from par terre against Mustafa OLGUN (TUR). (Photo: UWW / Ulug Bugra Han Degirmenci)

If that was not enough, Pavel HLINCHUK (AIN) denied Mustafa OLGUN (TUR) the gold medal at 97kg in a thrilling final. Hlinkchuk won the gold-medal bout 4-3.

The 2021 U20 world champion was making a return to international competition after two years and showed no signs of rust, dominating his opponents till the final.

After getting the par terre point, Olgun scored a stepout to lead 2-0 but Hlinchuk scored a turn from par terre to claim a 3-2 lead. The Turkish wrestler scored a stepout with eight seconds left but that only made it a 3-3 criteria lead for Hlinchuk. Turkiye challenged, asking for a takedown but was only given a stepout on review. The lost challenge added another point to Hlinchuk's score.

Anvar ALLAKHIAROV (AIN)Anvar ALLAKHIAROV (AIN) scores a four-pointer against Romeo BERIDZE (GEO) in the 60kg final. (Photo: UWW / Kadir Caliskan)

Another U20 world champion from 2021 made it to the top of the podium as Anvar ALLAKHIAROV (AIN) put behind the disappointment of the senior World Championships to beat Romeo BERIDZE (GEO), 10-0, and win the 60kg gold medal in Tirana.

The 2021 U230 world champion got the par terre advantage and as he was lifting Beridze, he dropped the Georgian on his back with control to score four points. Georgia challenged the call but saw the original ruling stand. One point was added to Allakhiarov's score for the lost challenge before he finished the bout in two minutes and 37 seconds with a powerful duck-under for another four points.

Dmitrii ADAMOV (AIN)Dmitrii ADAMOV (AIN) won the 72kg final over Irfan MIRZOIEV (UKR). (Photo: UWW / Kadir Caliskan)

At 72kg, Dmitrii ADAMOV (AIN) won the gold medal as he defeated Irfan MIRZOIEV (UKR), 9-3, in the final. Mirzoiev was in exceptional form on Friday but could not repeat it against Adamov in the final.

Mirzoiev did start off on a strong note, scoring a counter stepout with caution against Adamov for fleeing. Down 2-0, Adamov was going to get a passivity call but he scored a takedown as the referee signaled for passivity.

That completely changed the final as Adamov got three turns from that takedown to lead 8-2. He scored a stepout in the second period to make it 9-2 and despite a late stepout from Mirzoiev in the final seconds, Adamov won the gold comfortably.

sd

RESULTS

60kg
GOLD: Anvar ALLAKHIAROV (AIN) df. Romeo BERIDZE (GEO), 10-0

BRONZE: SUMIT (UWW) df. Yonaiker MARTINEZ (VEN), 4-3
BRONZE: Mert ILBARS (TUR) df. Aibek SABYRBEKOV (KAZ), 9-1

67kg
GOLD: Sultan ASSETULY (KAZ) df. Mustafa YILDIRIM (TUR), 2-1

BRONZE: Muslim IMADAEV (AIN) df. Hasan MAMMADLI (AZE), 12-10
BRONZE: HARUTO YABE (JPN) df. Artur JEREMEJEV (EST), 8-0

72kg
GOLD: Dmitrii ADAMOV (AIN) df. Irfan MIRZOIEV (UKR), 9-3

BRONZE: Ruslan NURULLAYEV (AZE) df. Michael PORTMANN (SUI), 3-1
BRONZE: Shant KHACHATRYAN (ARM) df. Adilkhan NURLANBEKOV (KGZ), via fall (9-0)

82kg
GOLD: Aues GONIBOV (AIN) df. Alperen BERBER (TUR), 4-0 

BRONZE: Karlo KODRIC (CRO) df. Ruslan ABDIIEV (UKR), 3-0
BRONZE: Emad ABOUELATTA (EGY) df. Karen KHACHATRYAN (ARM), 3-2

97kg
GOLD: Pavel HLINCHUK (AIN) df. Mustafa OLGUN (TUR), 4-3

BRONZE: Lucas LAZOGIANIS (GER) df. Hayk KHLOYAN (ARM), 5-3
BRONZE: Yuri NAKAZATO (JPN) df. Murad AHMADIYEV (AZE), 3-1

Semifinals

55kg
GOLD: Iskhar KURBAYEV (KAZ) vs. Giorgi TOKHADZE (GEO)

SF 1: Giorgi TOKHADZE (GEO) df. Farid SADIKHLI (AZE), 10-0
SF 2: Iskhar KURBAYEV (KAZ) df. Adem UZUN (TUR), 9-1

63kg
GOLD: Rakhman TAVMURZAEV (AIN) vs. Hleb MAKARANKA (AIN)

SF 1: Hleb MAKARANKA (AIN) df. Chiezo MARUYAMA (JPN), 3-3
SF 2:Rakhman TAVMURZAEV (AIN) df. Vitalie ERIOMENCO (MDA), 7-5

77kg
GOLD: Khasay HASANLI (AZE) vs. Alexandrin GUTU (MDA)

SF 1: Alexandrin GUTU (MDA) df. Yryskeldi MAKSATBEK UULU (KGZ), 12-2
SF 2: Khasay HASANLI (AZE) df. Khvicha ANANIDZE (GEO), 9-0

87kg
GOLD: Matej MANDIC (CRO) vs. Magomed MURTAZALIEV (AIN)

SF 1: Magomed MURTAZALIEV (AIN) df. Exauce MUKUBU (NOR), 7-2
SF 2: Matej MANDIC (CRO) df. Waltteri LATVALA (FIN), 11-0

130kg
GOLD: Muhammet BAKIR (TUR) vs. Mykhailo VYSHNYVETSKYI (UKR)

SF 1: Mykhailo VYSHNYVETSKYI (UKR) df. Sarkhan MAMMADOV (AZE), 1-1
SF 2: Muhammet BAKIR (TUR) df. Razmik KURDYAN (ARM), 4-2