#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 Euros: Triple delight for Turkiye as Bas leads gold rush

By United World Wrestling Press

TIRANA, Albania (March 11) -- For Nesrin BAS (TUR), returning in the U23 European Championship after winning the senior continental title last year would have felt like finishing high school after earning a master’s degree.

Two years after claiming the U23 European gold, the 22-year-old star from Turkiye never looked troubled as she galloped to the top of the podium, beating Manola SKOBELSKA (UKR), 6-2, in a nerve-wrecking 68kg final on Tuesday.

Bas might never have looked troubled en route to the final, blanking Laura GODINO (ITA) 10-0 and Viktorya RADZKOVA (UWW) via fall, but in Skobelska, she met a hungry and brave rival.

Returning silver medalist Skobelska, despite two medical timeouts for bleeding, did not show any signs of slowing down to protect her injury. In fact, she charged more purposefully and went 2-1 up.

Bas, however, proved why she is considered one of the finest young stars of the sport right now. She did not panic as she tried to make a comeback into the match. Bas summoned all her experience and strength to execute a throw-by and scoring the first takedown for a 4-2 lead. The score remained 4-2 until the closing stages of the bout and when in the last 10 seconds, Skobelska tried to counter-attack, leaving her defence vulnerable and conceding two more points to put the result beyond any doubt.

Bas led Turkiye’s golden hat-trick Tuesday. Minutes before her final, it was Tuba DEMIR (TUR) who set the ball rolling in the 55kg.

Facing Mihaela SAMOIL (MDA) in the title showdown, she made short work of her opponent to win 7-0. Demir opened the bout sedately, catching Samoil’s ankles to push her out of bounds for the first point of the final. Seconds after she went ahead, Demir thought she had a spectacular four-point throw but upon Samoil’s successful challenge, it was deemed to be just a two-pointer. However, it still gave the young Turkish wrestler a healthy 3-0 lead at the break.

Demir defended staunchly in the second period, surviving a barrage of attacks from Samoil. And in the closing stages of the match, Demir dug deep to counter an attempted whizzer from Samoil which was initially not score. Moldova challenged the decision, hoping to get four points for the win but on review, it was scored two points for Demir's takedown as she defended Samoil's toss and two more for exposure. Demir eventually won 7-0 open Turkiye’s gold medal account.

Demir’s trophy cabinet will now boast of a full set of age-group continental gold medals, having earlier won the U17 and U20 European Championships.

In the final bout of the day, Elmira YASIN (TUR) defeated Olga KOZYREVA (UWW) 10-5 to win the gold medal and cap off a remarkable day for Turkiye.

In an action-packed final, Yasin was put on the activity clock. With less than five seconds remaining for her to score, Yasin carried out a double-leg attack on Kozyreva. The referee judged it as a four-pointer but Kozyreva challenged the call and after a review, it was declared as a two-point throw.

But it swung the momentum in the favor of Yasin, who again initiated a double-leg attack to throw Kozyreva off-balance before slamming her on the mat back-first for a four-pointer. Kozyreva again challenged the call but this time, it was called four but she was awarded a point for taking Yasin out-of-bounds after the throw.

Yasin had the chance to win the match on technical superiority when she blocked a headlock attempt from Kozyreva and scored a takedown and lead 9-1. However, she failed to perform her lace. Yasin then went for a double-leg but lost her balance and fell with Kozyreya controlling her. That gave Kozyreva two points and a front chest-wrap turn made it 9-5. But Yasin scored a reversal and defended her 10-5 lead for the victory.

At 50kg, in an entertaining final, Natalia PUDOVA (UWW) scripted an impressive recovery to beat Anastasiya YANOTAVA (UWW) 7-5 after going 0-3 down at the start of the second period.

Pudova scored a reversal after Yanotava's takedown and scored a turn to take a 3-3 criteria lead. With a little more than a minute left, Pudova mistimed an attack and Yanotava made the most of it, using double underhooks to turn Pudova for two and lead 5-3.

But Pudova didn’t give up easily, making another comeback with only 30 seconds left to play. After a scramble, Pudova managed to hit a double-leg and Yanotava tried the front chest throw but Pudova blocked it and got Yanotava on her back to the mat for two points. An exposure turn made it 7-5 for Pudova who cliched the gold medal.

In the 59kg final, Zagreb Open winner 18-year-old Hiunai HUBRANOVA (AZE) defeated former U20 world champion Aurora RUSSO (ITA) 4-0 to make it two golds out of two tournaments this year.

Bondar aims third straight gold

Meanwhile, U23 and U20 world champion Iryna BONDAR (UKR) will hope to complete a hat-trick of U23 European Championship gold medals after she stormed into the 62kg final, where she will face Amina TANDELOVA (UWW) on Wednesday.

Bondar reached the final with a technical superiority win and a fall, first overcoming the challenge posed by Alesia HETMANAVA (UWW) 13-2 and then pinning Naemi LEISTNER (GER) in the semifinal.

If she is successful on Wednesday, she will add another feather to her cap, having already won the title in 2023 and 2024.

Photo

RESULTS

Women's Wrestling

50kg
GOLD: Natalia PUDOVA (UWW) df. Anastasiya YANOTAVA (UWW), 7-5

BRONZE: Natalia WALCZAK (POL) df. Maria CAZALLA TORRES (ESP), 12-0
BRONZE: Asmar JANKURTARAN (AZE) df. Songul KAVAK (TUR), 9-3

55kg
GOLD: Tuba DEMIR (TUR) df. Mihaela SAMOIL (MDA), 7-0

BRONZE: Roza SZENTTAMASI (HUN) df. Anastasiia IANDUSHKINA (UWW), 6-0
BRONZE: Amory ANDRICH (GER) df. Kamila KASPROW (POL), via fall (12-0)

59kg
GOLD: Hiunai HURBANOVA (AZE) df. Aurora RUSSO (ITA), 4-0

BRONZE: Marta HETMANAVA (UWW) df. Yuliia PAKHNIUK (UKR), 14-6
BRONZE: Ebru DAGBASI (TUR) df. Evgeniia OGORODNIKOVA (UWW), 4-3

68kg
GOLD: Nesrin BAS (TUR) df. Manola SKOBELSKA (UKR), 6-2

BRONZE: Viktoryia RADZKOVA (UWW) df. Laura GODINO (ITA), 3-2
BRONZE: Karolina DOMASZUK (POL) df. Maria PANTIRU (ROU), via fall (7-3)

76kg
GOLD: Elmira YASIN (TUR) df. Olga KOZYREVA (UWW), 10-5

BRONZE: Hanna PIRSKAYA (UWW) df. Laura KUEHN (GER), 5-4
BRONZE: Mariia ORLEVYCH (UKR) df. Veronika NYIKOS (HUN), via fall (6-0)

Semifinals

53kg
GOLD: Elnura MAMMADOVA (AZE) vs. Ekaterina KARPUSHKINA (UWW)

SF 1: Ekaterina KARPUSHKINA (UWW) df. Nataliia KLIVCHUTSKA (UKR), 3-2
SF 2: Elnura MAMMADOVA (AZE) df. Carla JAUME SOLER (ESP), 12-0

57kg
GOLD: Alina FILIPOVYCH (UKR) vs. Aryna MARTYNAVA (UWW)

SF 1: Aryna MARTYNAVA (UWW) df. Georgiana LIRCA (ROU), 5-3
SF 2: Alina FILIPOVYCH (UKR) df. Inna ALIMOVA (LTU), 12-1

62kg
GOLD: Iryna BONDAR (UKR) vs. Amina TANDELOVA (UWW)

SF 1: Amina TANDELOVA (UWW) df. Iris THIEBAUX (FRA), 10-0
SF 2: Iryna BONDAR (UKR) df. Alicja NOWOSAD (POL), via fall (5-0)

65kg
GOLD: Eniko ELEKES (HUN) vs. Kseniya TSIARENIA (UWW)

SF 1: Kseniya TSIARENIA (UWW) df. Ruzanna MAMMADOVA (AZE), 3-1
SF 2: Eniko ELEKES (HUN) df. Viorica ADAM (ROU), 10-0

72kg
GOLD: Daniela TKACHUK (POL) vs. Kristina BRATCHIKOVA (UWW)

SF 1: Kristina BRATCHIKOVA (UWW) df. Veronika VILK (CRO), 8-4
SF 2: Daniela TKACHUK (POL) df. Noemi OSVATH NAGY (HUN), via fall (4-4)