#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

DNSS Program in Cambodia: Building Foundations for Wrestling Growth

By United World Wrestling Press

PHNOM PENH, Cambodia (December 2) --- From July 18 to November 30, 2024, the Development of the National Sports System (DNSS) program in Cambodia marked a significant milestone for the growth of wrestling in the country. Led by UWW Educator Martin Hauck (USA), this program provided a comprehensive approach to enhancing coaching, athlete development, and refereeing in Cambodia. Through a mix of workshops, camps, and tournaments, the initiative sought to foster collaboration, education, and enthusiasm for wrestling at all levels.

During the program, more educational opportunities were created for coaches, athletes, and referees. A key highlight was a youth national tournament held during the second visit, which connected athletes and coaches from several provinces, promoting competition and collaboration. Plans were made to make this event an annual tradition, further strengthening the sport’s foundation in Cambodia.

The program objectives included observing and assessing the national team during a high-performance camp in July, educating coaches on long-term athlete development, and organizing a one-day seminar in a neighboring province to introduce wrestling games to youth. Meetings with the Cambodia Wrestling Federation leadership helped establish a roadmap for future development and in-person training sessions.

Key deliverables included:

  • Running camps and seminars for coaches and athletes, focusing on practical and theoretical education.
  • Creating a Cambodian Coaches Course Curriculum and teaching topics such as emergency action planning, practice structuring, periodization, talent identification, and connecting traditional Cambodian wrestling with Olympic styles.
  • Organizing a youth national tournament and camp, which saw participation from almost all provinces, showcasing significant growth on and off the mat.
  • Promoting communication, education, and resource-sharing platforms for ongoing development.

The DNSS program not only strengthened technical skills but also built excitement and unity within the Cambodia Wrestling Federation. With a focus on collaboration among referees, coaches, athletes, and stakeholders, this initiative laid the groundwork for sustained development and opportunities in wrestling throughout Cambodia.

The Development of National Sports System (DNSS) program, conducted in Cambodia from July 18 to November 30, 2024, marked a significant step toward developing wrestling in the country. Led by UWW Educator Martin Hauck (USA), the program aimed to address critical gaps in coaching, athlete development, and organizational structure while fostering growth and enthusiasm for the sport nationwide.

CAMOver 100 participants competed in the national youth tournament during the Development of the National Sports System (DNSS) program in Cambodia.

Program Activities and Achievements

The DNSS program implemented a range of initiatives to address these challenges and lay the groundwork for wrestling’s growth:

  1. Youth Development and Competitions:
    The program introduced a national youth tournament, drawing over 100 athletes from nearly all provinces. This event not only provided a platform for competition but also fostered excitement and collaboration among athletes, coaches, referees, parents, and stakeholders.
  2. Coaching Education and Communication:
    Coaches participated in comprehensive seminars covering emergency action planning, athlete development, periodization, video analysis, coaching females, and practice structuring. A centralized communication platform on the Cambodia Wrestling Federation website improved collaboration among coaches and clubs, helping connect rural and urban areas.
  3. Structured Athlete Development:
    New frameworks for athlete progression were introduced, enabling coaches and athletes to engage in long-term development cycles. Practical sessions during national team camps allowed coaches to apply their learning while working with athletes from across the country.
  4. Safety and Inclusivity:
    Emphasis on mental health, recovery practices, and safety protocols improved understanding and implementation of safe wrestling environments.
  5. Stakeholder Engagement:
    Meetings with the Cambodia Wrestling Federation leadership resulted in a shared vision for growth, including plans to strengthen partnerships, increase opportunities, and enhance stakeholder representation.

Key Outcomes

The program’s efforts led to several important outcomes:

  • Improved communication and collaboration within the wrestling community.
  • Significant growth in coaches’ theoretical and practical knowledge.
  • Increased participation and retention among athletes and coaches.
  • The successful execution of Cambodia’s first youth national tournament.
  • The identification of Coach Sotheara as a future leader for the sport.

Path to Success

The success of wrestling in Cambodia will depend on sustained education, participation, and collaboration. With improved communication, increased opportunities, and the emergence of local leaders like Coach Sotheara, the sport is well-positioned for growth. The DNSS program has laid a strong foundation, and with continued effort, wrestling in Cambodia has the potential to thrive at both national and international levels.

By fostering education, inclusivity, and passion, this program has not only addressed immediate needs but also set a vision for wrestling’s bright future in Cambodia.