#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Fujinami to move up to 57kg in quest for consecutive Olympic golds

Wednesday, November 27, 2024 - 12:12 By Ken Marantz

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TOKYO (November 26) -- Akari FUJINAMI (JPN) won't be defending her Olympic gold at women's 53kg at the 2028 Los Angeles Games. That's bad news for anyone aiming to strike gold at 57kg.

Fujinami has announced that she will move up to the next Olympic weight class starting next year, the Japan federation website and Japan media widely recently reported.

Fujinami, who turned 21 on November 11, cited the difficulty of cutting weight for the decision, as well as the historic aspect that no woman wrestler has ever won a second straight Olympic gold after moving to a higher weight class.

"I have decided to move up to the 57kg weight class," Fujinami said after Sunday's East Japan Collegiate Women's League, a team tournament that marked her first competition since winning the gold at the Paris Olympics in August. "Considering my height and my normal weight, I think I can give my best performance at 57."

Fujinami competed at 59kg in the five-team league tournament (one school was a no-show), which was run in a round-robin, duel-meet format with only three weight classes -- 53kg, 59kg and 76kg.

She won both of her matches by fall, extending her current winning streak to 139 matches dating back to her junior high school days in September 2017.

The 1.64-meter Fujinami was actually wrestling near her natural weight, which she says is "about 61kg." But even against two opponents from higher weight classes -- Ikuei University's Ichika ARAI (JPN) was the 2023 world U20 silver medalist at 57kg -- her skills and speed were still overwhelming.

"It has been really hard to cut down to 53kg," Fujinami said. "I felt I lost muscle during the process. I feel I can give my best performance by going down three kilos from my natural weight."

Asked when she expects to make her full-fledged "debut" at the new weight, she replied in a text message, "It will be sometime next year. I haven't decided exactly when yet."

With a full schedule of post-Olympic TV appearances and local events curtailing her training, she has already ruled out appearing at next month's Emperor's Cup All-Japan Championships.

It is likely she will compete at the Meiji Cup All-Japan Invitational Championships in the spring, as that tournament, along with the Emperor's Cup, will serve as qualifiers for the 2025 World Championships.

The move up to 57kg will likely put her on a collision course with the reigning Olympic champion, Tsugumi SAKURAI (JPN). The two met last year at the East Japan Collegiate tournament, with Fujinami coming away with a 5-0 victory.

The challenge of possibly accomplishing a historic first appeals to Fujinami, who last year won her second career world title at 53kg in Belgrade.

"I heard that no [woman] has moved up a weight class and won another Olympic gold," Fujinami said. "It will difficult, but that's what makes it challenging. I hope I can become stronger at the next [Olympics] in Los Angeles."

Two Japanese women -- Saori YOSHIDA (JPN) and Kaori ICHO (JPN) -- have won an additional Olympic gold after going down a weight, but that was mainly because the number of weight classes was expanded from four to six, allowing them to compete more closely to their normal weight.

Among men, the legendary Aleksandr MEDVED (URS) won the freestyle 97kg gold in 1964, then triumphed again at 97+kg in 1968, while Levan TEDASHVILI (URS) won at freestyle 82kg in 1972 and 90kg in 1976. More recently, Abdulrashid SADULAEV claimed the freestyle 86kg gold in 2016, then won again at 97kg in 2021.

Fujinami said she doesn't expect to make any major alterations to her wrestling style at the heavier weight.

"I have no intention of making any big changes in my wrestling style," she said. "I will still try to keep the opponent from getting at my legs, and take the initiative to score points. Still, I can feel the extra weight of four kilos, so how I increase my weight could affect how I perform."

At this year's East Japan league tournament, Fujinami's Nippon Sport Science University was relegated to second by Ikuei University, which won 2-1 in their duel meet. Ikuei got victories from Moe KIYOOKA (JPN) and Ami ISHII (JPN), who both won gold medals at last month's Non-Olympic Weight Category World Championships.