#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Duke stuns Diakomihalis to make U.S. team for World Championships

By United World Wrestling Press

NEWARK, United States (June 14) -- United States determined its Freestyle team in nine weight classes for the World Championships after the Final X which was held Saturday in Newark, New Jersey.

One spot -- 61kg -- will be determined on a later date as Vitali ARUJAU (USA) was allowed a delay in his playoff against Jaxen FORREST (USA) due to an injury.

Despite the 61kg playoff not scheduled for Saturday, there was no lack of surprises at the Final X, a tournament designated to select the final 10 wrestlers for the U.S. team.

World Championships Tickets

The biggest surprised came at 70kg as high school sensation Peter DUKE defeated former world silver medalist John DIAKOMIHALIS in a best-of-three series and make his first senior World Championships team.

The win for Duke came in dramatic fashion as he pinned Diakomihalis the third and final bout of the series. Diakomihalis opened with a big 10-0 technical superiority win over Duke in the first bout. However, Duke bounced back with a big 17-10 win in the second bout. Diakomihalis led 9-2 but Duke hit a pair of four-point moves, followed by turns in par terre to win and force the third bout.

In the third bout, Diakomihalis and Duke were in a scramble and the former tried a split-leg defense but was pushed on his back on the mat and Duke kept him there for the fall.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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"That first match, [I] didn't wrestle my best," Duke said. "It's a feel match. Didn't doubt myself once."

Duke later revealed that he saw an interview in which Diakomihalis said he would "try to mangle" Duke.

"I took that personal," Duke said. "I'm not going to let that slide. He's a good mentor to me, but I work my butt too hard to be mangled."

Apart from Diakomihalis, Kyle DAKE was fell short in his bid to make the team at 86kg, a big jump from 74kg, in which he won bronze medal at the Paris Olympics.

Read More: Maroulis, Baldes make U.S. World Championships team

Dake fell to Zahid VALENCIA who won two straight matches to make the team. After winning his first bout 5-3, Valencia scored a takedown and leg-lace turn for a 4-0 lead in the first period, and went on to win 4-1. Valencia is a bronze medalist from 2023 World Championships at 92kg.

Paris Olympic silver medalist Spencer LEE made his first-ever World Championships team two-match sweep over world U20 champion Luke LILLEDAHL at 57kg. Lee won the second match 6-0, scoring all of his points in the first period with a takedown, a leg lace and an exposure from the feet. Lee won the first match 7-2, with a key takedown and two gut wrenches in the first period.

At 74kg, age David CARR defeated Mitchell MESSENBRINK in two straight matches. Carr won the first bout 4-3, scoring two takedowns in the second period. He completed the series win with another comeback. Trailing 4-2 in the second period, Carr scored a clutch takedown to tie the match at 4-4 to win by criteria.

Former world U23 champion Wyatt HENDRICKSON the 125kg series in two straight matches over Trent HILLGER. After a 10-0 technical superiority win in the fist bout, Hendrickson was tested in the second but he eventually won 20-14 to wrap up the series over Hillger. Hendrickson made global headlines in March when he won an NCAA title beating 2020 Olympic champion Gable STEVESON in the final.

Trent HIDLAY needed just two bouts at 92kg to defeat Joshua BARR and earn a spot on the team. Hidlay won the first bout 6-1 but the second win proved much difficult to come. All five points were stepout points with Hidlay winning 3-2.

At 65kg, Real WOODS denied Joseph MCKENNA a spot on the world team after posting two straight wins. Both matches had a key four-point move by Woods that made the difference. In the second match, Woods opened the match with a four-pointer, which held up when the match ended 4-4, giving Woods criteria. McKenna challenged, seeking a point on a singlet pull, which was denied, making in 5-4. 

Levi HAINES swept his 79kg series in two straight over Evan WICK. In the second match, Haines scored a 6-1 win, with a key takedown and an exposure in the second period for the margin of victory. In the first match, Haines scored an impressive 10-0 first-period technical fall.

Past world and Olympic champion Kyle SNYDER made his 11th straight world/Olympic team for the U.S. after he defeated Hayden ZILLMER. In the deciding second match, Snyder broke a 2-2 tie with two takedowns and a turn in the second period for an 8-2 win. 

The 61kg playoff to decide the winner between Arujau and Forrest will be held Monday, July 14 at the Fargodome in Fargo.

RESULTS (Best of three)

57kg
Spencer LEE df. Luke LILLEDAHL, 2-0

Bout 1: Lee df. Lilledahl, 7-2
Bout 2: Lee df. Lilledahl, 6-0

65kg
Real WOODS df. Joseph MCKENNA, 2-0

Bout 1: Woods df. McKenna, 7-3
Bout 2: Woods df. McKenna, 5-4

70kg
Peter DUKE df. John DIAKOMIHALIS, 2-1

Bout 1: Diakomihalis df. Duke, 10-0
Bout 2: Duke df. Diakomihalis, 17-10
Bout 3: Duke df. Diakomihalis, via fall

74kg
David CARR df. Mitchell MESENBRINK, 2-0

Bout 1: Carr df. Mesenbrink, 4-3
Bout 2: Carr df. Mesenbrink, 4-4

79kg
Levi HAINES df. Evan WICK, 2-0

Bout 1: Haines df. Wick, 10-0
Bout 2: Haines df. Wick, 6-1

86kg
Zahid VALENCIA df. Kyle DAKE, 2-0

Bout 1: Valencia df. Dake, 5-3
Bout 2: Valencia df. Dake, 4-1

92kg
Trent HIDLAY df. Joshua BARR, 2-0

Bout 1: Hidlay df. Barr, 6-1
Bout 2: Hidlay df. Barr, 3-2

97kg
Kyle SNYDER df. Hayden ZILLMER, 2-0

Bout 1: Snyder df. Zillmer, 8-0
Bout 2: Snyder df. Zillmer, 8-2

125kg
Wyatt HENDRICKSON df. Trent HILLGER, 2-0 

Bout 1: Hendrickson df. Hillger, 10-0
Bout 2: Hendrickson df. Hillger, 20-14